In-depth analysis: development of doors and windows curtain wall industry in 2010

First, the total curtain wall market will continue to grow steadily. At present, the construction industry has become China’s consumption hotspot and economic growth point. Domestic demand will gradually increase. Under the auspices of the Beijing Olympics, the Shanghai World Expo, the Guangzhou Asian Games, the Western Development, the revitalization of the Northeast, the transformation of various cities and the construction of new cities, aluminum The total market for curtain walls will continue to grow.

Second, a market structure dominated by large enterprises and assisted by small and medium-sized enterprises is formed. At present, the curtain wall industry has formed a technological innovation system represented by more than 100 large-scale enterprises and represented by more than 50 backbone enterprises with over 100 million yuan output value. The industrial output value of these large-scale backbone enterprises accounted for about 50% of the total industrial output value of the industry. In the national key projects, image projects of large and medium-sized cities, urban landmark buildings, foreign-funded projects, and foreign engineering construction, the entire industry has been established. A good market image has become the main force in the industry's technological innovation, brand excellence, and market development.

The main wall is; unitary curtain walls have good prospects for development in large and medium-sized cities; aluminum double-layer, intelligent, sun-shielding curtain walls will gradually mature and improve.

The market share of aluminum in the construction market will remain above 55%, and the product structure will change significantly. Affected by the national building energy conservation policy and the energy crisis, the proportion of energy-saving and environmental-friendly aluminum alloys and curtain walls will be greatly increased.

Fourth, environmental protection and energy conservation will become the theme of curtain wall business development. The 2008 Beijing Olympic Games put forward the three concepts of "Green Olympics, High-tech Olympics, and Humanistic Olympics". The Olympic Games project must also be a high-standard green project. With the arrival of a well-to-do life, consumers are increasingly demanding their own living environment. Green consumption has become the dominant concept of the leading construction consumer market, and green consumption has brought tremendous green business opportunities. Therefore, in order to meet the needs of green consumption and develop high-performance, high-tech ecological building curtain walls, we must not only consider the effects of building facades, curtain walls and their basic physical properties and cost, but also the overall design of the curtain walls and the ecological environment. Hanging hooks can create curtain walls and have good performance, reduce pollution to the environment, and create a comfortable environment for people.

Fifth, aluminum products and curtain wall products have little difference and competition is fiercer. The aluminum and curtain wall market has become more competitive. As the curtain wall industry has entered a stage of initial maturation, the degree of competition is fierce, resulting in a decrease in profits of various companies. The products in the construction market are becoming more and more abundant, forming a diversified market structure dominated by four major materials: aluminum, plastic, wood and steel. The application of new materials and new technologies will lead to more new products, and aluminum and curtain wall products will be more than other industries. Product differentiation is small and competition is fiercer.

Sixth, the credit crunch will occur, and large and small enterprises will have the "Matthew" effect. The slump of state macroeconomic policies, the tightening of bank credit, and the increase in bank interest rates have led to a vicious competition environment, and the amount of engineering advances has become more serious. As the state requires all construction units to provide migrant workers with wage deposits, increasing the construction unit's replenishment, objectively occupies part of the cash flow, the company's cash flow rate is reduced, increasing the difficulty of corporate cash flow. On the one hand, large-scale curtain wall enterprises can increase the possibility of obtaining larger projects, and SME development is relatively difficult; on the other hand, small and medium-sized curtain wall enterprises can also combine their own advantages to find short, flat, and fast projects and increase the speed of capital turnover. .

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