Analysis: Hardware lock products have a brand only market

It is reported that China's hardware products, especially hardware locks are still in the low-end development period, and the international hardware industry market has been relatively complete, high-end product market share.

Low barriers to the lock industry need to improve the industry's threshold:

Even if the hardware lock company has an advanced patented technology, a similar lock product will appear in the hardware lock market. The threshold of hardware locks is low everywhere, and the awareness of lock patent protection is weak. In the current environment, the low threshold of the lock industry is doomed to the confusion of the hardware lock market.

Locks market infringements occur from time to time:

A few days ago, the City of Chongqing City Industrial Park, according to the report clues in the West Street, a shop in front of Jiangmen Street, shop front Jiangling vehicle seized allegedly infringing registered trademark "YALE" lock 50 boxes, accounting for 27000, and was seized in accordance with the law. It was found out that the registrant of the “YALE” trademark was Yale Security (USA), and the “YALE” brand lock sold by the party’s Chen was sold without permission from the trademark registrant. According to the account of the parties concerned, the aforementioned trademark infringement locks were purchased from a business household in Pujiang at a price of RMB 0.35 per unit on July 8th, and then shipped to a store on Qiaoxi Street. The goods were seized by commercial and industrial law enforcement officers without unloading the car.

The hardware lock market lacks brand awareness:

Hardware locks lack brand awareness. In the hardware lock market, there is no lock product of their own brand, but only some miscellaneous brand lock products. Small locks should also have his branded products. With the brand, lock products have their own labels, increasing customer acceptance. However, some lock companies are not aware of the importance of the brand, so hardware locks have very few branded products.

Hardware market can be seen everywhere, there are brand, no brand, in short, is a mixed bag, hardware locks companies into the low barriers to entry, many hardware locks companies have many types of products, quality requirements are not high, cheap, so have a certain market, this kind of Low threshold hardware lock market will inevitably lead to low overall hardware lock market barriers.

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