The market dominance of steel doors and windows is gradually accepting challenges. Doors and windows industry should gradually achieve green and low carbon, and the sales of wood doors and windows with relatively low market share has gradually transformed the marketing model and opened up a steady growth trend. This shows that the marketing mode of the door and window industry is also Will quickly sail to the new runway.

At the 2013 National Conference on Steel Doors and Windows held at Gaobeidian in Hebei on September 21st, door and window companies have begun to rationally examine this building energy efficiency and gradually promote the innovation of marketing models.

At the meeting, Secretary-General Liu Zhe first delivered a speech, congratulated the opening of the conference, affirmed the work of the newly formed steel-wood windows and doors committee in the past two years, and expressed the hope that all directors and members would strengthen liaison with the association and actively The association's work provides advice and suggestions. Pan Jianzhuo made a work report entitled "Concerned about the hot spots of business development, promoting the continuous upgrading and transformation of enterprises, and promoting the concept of energy-saving doors and windows." The report reviewed the major activities launched by the Steel and Wood Doors and Windows Committee in recent years, summarized the gains and losses in the work, and put forward the next steps and ideas for work.

At the meeting, the leaders announced the list of part-time deputy assistant deputy directors appointed by the Gangmu Windows and Doors Committee and the list of experts, read out the list of member companies and personnel participating in the industry standards, and went to the deputy directors, experts, standard masters, editorial units, and participants. The editor issued a certificate.

The chairman of the low carbonization Yao Bing of the door and window design made an important speech titled “The Modernization of Doors and Windows Enterprise Marketing”. It mainly elaborated on the three aspects of the marketing status quo of door industry companies, the five major relationships of the door industry and marketing companies, and the innovation of the marketing model of the door companies. There are both theoretical and practical examples. The wood door industry companies are innovating in marketing models. How to develop innovation has practical significance.

Taking the market demand as the core and making efforts in building energy saving, President Yao also suggested that industry companies should not expand blindly, and Yao gradually realized the low carbonization of door and window designs. China's energy conservation and environmental protection industry must vigorously improve the level of technical equipment, products and services, accelerate the pace of technological innovation, and break through key core technologies and common technologies.

The energy-saving pace of Chinese doors and windows is based on Europe and Germany as a case. The current K value standard for German doors and windows is 1.3, which will reach 1.0 after 2013.

Under such a high energy efficiency standard for buildings, the German window and door market is dominated by plastic windows, supplemented by aluminum windows and wooden windows. The proportion of plastic windows is approximately 60%. Different from the German market, at this stage, the door and window market in our country is dominated by broken aluminum doors and windows, but this pattern is changing.

Design is the soul of the industry. Wood windows have certain advantages in building energy conservation. According to the data, the difference between the conduction coefficient of wooden windows and aluminum profiles is 1200 times. The common insulating glass for aluminum cladding doors and windows can basically meet the requirements of the heat transfer coefficient K value of 2.0~2.2. The K value of the heat transfer coefficient of the matched single-piece Low-E glass can reach 1.8 or less.

However, the cost of wooden windows is slightly higher. Currently, the price of wooden windows is 1,500 to 1,600 yuan per square meter. Currently, the price of aluminum windows in the Beijing market is 700 to 800 yuan per square meter, which is almost twice as expensive.
Wooden window positioning is high-end and high-priced, broken aluminum doors and windows can not meet the high standards of energy-saving requirements, choose what profile of the door and window products become the developer's most headaches.
Some people have proposed using plastic windows, high-performance plastic windows are very cost-effective. Plastic window heat transfer coefficient can reach 1.1 or less, plastic window heat transfer coefficient of 2.0 or less in the 700 to 800 yuan per square meter. But the developers bluntly said, "When you mention the project, you buy plastic windows, and the selling points are gone."

In the early 90s of the last century, plastic windows were introduced. However, at the time, plastic window companies were blindly pursuing quantity, blindly reducing the quality of materials, and reducing the use of materials, the plastic window market would be confused.
President Yao said that with the rational return of the real estate market, both developers and consumers began to pay attention to the quality of products. He hoped that domestic wooden door manufacturers would really produce according to high standards and provide consumers with green, low-carbon products. He also suggested that Yao create wooden doors with selling points. To gain recognition in the market, he should reduce production lines, increase labor productivity, gradually modernize marketing, and set off new ideas for innovative marketing models.
Design procurement

Professor Liu Yuheng proposed several constructive suggestions for enterprises in the industry: First, to provide green and low-carbon building energy conservation for developers and users; Second, to pay attention to skill in design and procurement, and to select and bid for the design of enterprises. Improve service awareness in the process, provide users with value-based competitive advantages, and help companies create value.
Innovative e-commerce model

In addition, industry experts also set up industry marketing alliances for industrial enterprises, expand market networks, and build partnerships with industry associations to unite with companies in different regions and products of different categories to use a new marketing model, e-commerce, and gradually implement a marketing model. Innovation.