The plate is the main body of the whole cabinet. When consumers purchase the whole cabinet, the plate naturally becomes the focus of consumers' attention. With the development of the cabinet industry, the competition in the sheet metal market has become increasingly fierce. In addition to the domestic sheet metal production enterprises, many foreign sheet metal companies have also entered the Chinese market. This has caused many companies to be indifferent in the selection of sheet materials. Even more let consumers in the purchase of cabinets into misunderstanding, that the imported plate must be better than domestic, in this, warm tips: Select the plate alert to "foreign" chaos!

With the chaos of "foreigners," we have already learned a lot of profound lessons. We have been pursuing foreign brands or foreign goods blindly. But is it really appropriate for our actual needs? With the "foreign" chaos, the ultimate victims are the end consumers of our products. Of course, the more serious ones will spread to our companies. What are the aspects of "foreign" chaos? We say that there are roughly three situations:

In the first case, it belongs to imported goods, but there is no import quality. The author has a friend who does import and export trade in Yichun. He once told me that the import business of plates in Germany and Russia is very good. The people of the country are also willing to pay for these imported plates. A lot of cabinet companies have asked him for the demand for imported wood plates, and they say that imported plates are good hype. He told me that in his business, foreign suppliers usually provide plates with poor environmental performance, which basically meets the threshold of domestic E2 standards for cabinets. Even sometimes, it is not necessary to fill in the import declaration according to the requirements of the cabinet plate, but to import the plate into China in another name, and then use it as a cabinet plate. Some foreign plate manufacturers usually adopt double standards and must be the best to supply their own products, and export defective or inferior products to other countries. Some media even report that some foreign companies fill industrial waste with particleboard. Then export to China. Therefore, for imported plates, our cabinet companies should polish their eyes and beware that the imported products only receive the reputation of an imported product, but they fail to meet the quality requirements of imported products. As such, our company will lose more than gain.

At the same time, the author also listed a group of official figures from the national quarantine inspection agency to explain: “Some deep-processed wood products, such as various density of fiberboard, particleboard, toxic and hazardous substances in excess of the standard, especially the formaldehyde content of the direct threat to the human body From February to June 2009, the National Inspection and Quarantine Bureau sampled and detected formaldehyde harmful substances in imported wood products, with a failure rate of 31.2%, a record high.

In the second case, it is a fake "foreign" brand. It is actually a small factory product or an illegal OEM product. This kind of product only uses the psychology of some companies to respect the ocean, but the quality is not good. At present, the competition in the plate market is fierce, giving many plate manufacturers an opportunity. As a result, some small and medium-sized board companies and board traders deliberately branded the foreign companies in order to cater to some of the board demand companies, or painted themselves as a domestic production base for imported brands. The former makes the brand "foreign" and gives its products a brand name that has a so-called national lineage. In fact, even if a certain country does not have this brand. However, this situation has masked our company's demand for plates, allowing them to pay for seemingly low-priced foreign brands. However, they actually have no brand effect. And the latter? Although its high profile claims that it is a domestic production base for an imported brand, it is still difficult to eliminate the essence of its defamation. In terms of quality, it is usually just barely meeting the relevant requirements of the country, but even worse, the quality is far from being able to Reaching the standard does not have any responsibility for consumers.

Here, the writer to do the cabinet industry management consulting for many years of responsibility, in line with the obligations of the majority of domestic industries and enterprises, and sincerely hope that the plate needs of enterprises, once the "European event" should now also vividly in the sheet metal industry The "European Code" people also need us to understand clearly.

The third case belongs to foreign brands but belongs to domestic OEM products. According to the statistics of the country's customs, only about 300,000 cubic meters of wood boards are actually imported in China. For example, the number of particle board imported in 2008 was 150,000 cubic meters. In China's plate market, a lot of imported brands' products have been continuously shipped, and even you have as much as you want. It turns out that more of the so-called imported brand products are largely OEM products of domestic companies. Therefore, regardless of its environmental protection indicators, product quality, or the actual value of the product, it cannot be compared with a truly excellent imported brand. And such OEM products are often mixed in real foreign brand products, so that the majority of sheet companies in demand can not understand the authenticity.

In fact, in the face of numerous foreign brands' deficiencies in the sheet metal market, we have also seen the emergence of a large number of outstanding domestic companies. The rise of the domestic excellent sheet metal production enterprises based mainly on the Daa’a man-made board group will “China’s board, the world’s "Quality" is dedicated to the needs of the majority of sheet companies, but also to the end of the environmental health, its annual capacity of nearly 3 million cubic meters, has become Asia's largest manufacturer of high-quality sheet, and its determination to do the responsibility of the company is the development of the enterprise Closely integrated with consumers. Today, including the joint efforts of a group of domestic brand plate companies, such as Jixiang Wood and Jilin Forest Industry, domestic high-quality plates have reached or exceeded the import plate in various performance indicators, and can completely compete with foreign brands.

Of course, we recommend that all plates require enterprises to purchase high-quality domestic brands and support national industries. At the same time, we also advocate genuinely good imported brand products to participate in benign market competition. For the plate-requiring companies, in terms of purchasing truly excellent imported brand products, we can require suppliers to provide each batch of import customs declarations, customs certifications for batch products, and quarantine inspection reports for batch products. Only by identifying the right person can we make our business less vulnerable. It should be reminded that most product providers will provide a copy of the relevant certification documents rather than the original, which is actually a blind one, and the real possibility is that it does not have the original of the relevant product certification documents at all. Of course, we also need to pay attention to the fact that it is the original one. Is there a situation where there is less imports and more sales, but only a small part of the imports, but more local sales of products are branded.  

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