“We have already launched a fire door. If we do not make a transition, the company is likely to fall into a loss state in 2012.” Vice President of Zhejiang Shenghong Industrial Co., Ltd. Zhi Zhipeng said that now there are more than 2,000 large and small Security door enterprises have become more and more fierce in competition for homogenization. If they do not make timely transitions, they are likely to be “abandoned” by the market in 2012.

The long-term concern and near-worshipment of the anti-theft door company Zhipeng said that in 2007 the company entered the field of anti-theft doors and mainly operated low-end doors. At that time, the domestic market had huge demand. In 2008, the company made a profit of 20 million yuan. However, by 2010, the situation has been reversed. The state has introduced a series of real estate control policies to make the company seriously hurt. So far the company has been operating under capital preservation. “I hear that 30% of the more than 2,000 standard door manufacturing companies last year were at a loss, and some companies have not been able to support it,” he said.

Yongkang door industry enterprises are facing the situation of "internal and external attacks." In addition to Yongkang, there are also domestic Guangdong and Sichuan cities that have a place in the anti-theft door market. With the introduction of a series of national policies for the promotion of agriculture, labor force output provinces close to the two provinces—Yunnan, Guizhou and Guangxi Migrant workers in other places are more willing to work in the nearest place. Those workers who already have good anti-theft door production experience will return to their homes for employment. Undoubtedly, they will play a promotion role for the door industry in the region. Outside the industry, the continued downturn in the real estate market will undoubtedly have a huge impact on the door market. “We analyze that the pace of construction of national affordable housing projects will slow down in 2012.” Lu Jiali said that they obviously felt the pressure of the withdrawal of real estate developers’ funds.

In mid-December 2011, at the annual meeting of the Yongkang Steel Doors and Windows Industry Association, the president of the association Xu Buyun stated that Yongkang door industry faced five major pressures: changes in the real estate situation brought market pressure; further intensification of macroeconomic regulation brought about labor costs and environmental constraints Pressure; Instability in the international situation has brought uncertainty in the export market; competition in the homogeneity of products within the industry has continued to intensify; changes in consumer demand, pressure on after-sales services.

Yongkang enterprises fought in the industry Blue Ocean Zhejiang Zhejiang Fuxin door industry regional manager Wang Feijian told the author that the sales volume of Fuxin Door Industry has been rising year after year, and this is the biggest increase in sales among them. “At present, high-rise buildings all require the use of fire doors. We have had the fire door production qualification very early.”

It is understood that because of the high requirements of fire doors, not all security door companies can do it. Enterprises must obtain approval from the Ministry of Public Security and obtain a special production license before they can produce fire doors. However, because the Ministry of Public Security has a very strict review of the qualifications, it is necessary to comprehensively review and verify the strength and scale of the company. Even if the strength and scale meet the requirements, it will take a certain period of time to go through the process. Therefore, it is difficult to obtain qualifications quickly.

It is understood that at present, there are less than 140 companies that currently have fire door production qualifications in the Yongwu Industrial Belt, and the market demand is far more than that. Due to the large increase in market demand, it is difficult for the above-mentioned companies to monopolize the entire market, and often because of the rush of goods and busy.

Ying Zhipeng said that last year the company has invested 2 million yuan for 40 kinds of fire door industry certification, and re-improvement of equipment, is expected this year due to the entry of fire doors to achieve profit.

Fire doors are fire-resistant, fire-retardant materials made of fire-resistant stability, integrity and thermal insulation. They are mainly used in firewall openings, stairway entrances, evacuation walkways, and pipe wellheads in building fire partitions. The passage of personnel can play a role in preventing the spread of flame and preventing the flow of combustion smoke in the event of a fire, and acts as a seal when the air supply system is in operation. In today's increasingly mature firefighting technology, buildings with fire protection requirements have fire doors. Most domestic fire protection design codes now require the use of fire doors.