At present, in the period when international capital peeks into China's agriculture and animal husbandry, new hopes and other domestic first-line enterprises' industrial chain has been stretched, Shandong local local feed enterprises are embarking on a path of polarization, eating or being eaten is the face of every enterprise. s Choice. Shandong Huamu Tianyuan Animal Health Products Co., Ltd. merged 4 peers in 3 years, and left and right in the upstream and downstream industry chain and core technology. CnQ China Feed Industry Information Network - based on feed, serving animal husbandry

At present, there are about 500 certified feed processing enterprises in Shandong Province, and two years ago and three years ago, the number should be more than 700 and more than 1,200. “A single small feed enterprise will face a new round of shutdown and delisting, and it will be merged.” In the view of Chairman Liu Yumin of Shandong Huamu Tianyuan Animal Health Products Co., Ltd., the closure or restructuring of small feed enterprises has long been in the industry in recent years. It’s a strange thing. After the integration of Daji Feed and Freda Feed in the previous two years, Huamu Tianyuan has successively paid off the income of two feed enterprises in Taian and Dongping since 2011. CnQ China Feed Industry Information Network - based on feed, serving animal husbandry

With the large-scale industrialization of farming, the advantages of small feed mills in terms of price were not there, and the disadvantages in quality and brand became increasingly prominent, and the living space shrank sharply. As a peer who came out of the small-scale feed enterprises 10 years ago, Huamu Tianyuan, which has already been highlighted, has become the backing of many small-scale feed counterparts in Shandong Province. CnQ China Feed Industry Information Network - based on feed, serving animal husbandry

Chairman Liu Yumin from the Shandong Agricultural University professors said that at present, the domestic feed industry has shown a trend change in the competitive situation. The competition among peers is shifting from technology leadership, scale leadership, marketing leadership and efficiency leadership to industrial chain competition. Enterprises are also changing from a pure “feed provider” to an “industry chain integrator”. CnQ China Feed Industry Information Network - based on feed, serving animal husbandry

He believes that this shift in feed companies is actually a huge shift in the profit model. For example, in the current feed market environment, there are both a single feed production enterprise and a large enterprise with a complete industrial chain. Since a single feed mill must make money in feed sales and generate profits, it cannot survive and develop. And a company with a complete industrial chain can compete with a single production feed enterprise at a low price in feed products, and even kill it at a loss, and it can generate profits and even greater profits on the other hand of the industrial chain. CnQ China Feed Industry Information Network - based on feed, serving animal husbandry

"Under this market structure, local feed enterprises should either jointly make scales horizontally or vertically link into industries. They should not be deliberately demanding, and must strive for stability." Liu Yumin said that Huamu Tianyuan merged with small feed counterparts to Expanding the basic industry, and attacking veterinary drugs and micro-ecological technologies, the construction of improved breeding bases is to lengthen the industrial chain. "Of course, as a domestic second-line brand, Huamu Tianyuan is positioned to be high-end feed and special breeding, and compete with them in a complementary way." Liu Yumin said. CnQ China Feed Industry Information Network - based on feed, serving animal husbandry