Comparison of two major stone bases in China (Yunfu Water Head)
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Yunfu is located in the western part of Guangdong Province and on the south bank of Xijiang River. It is the earliest stone base developed in China. It is based on the original stone processing base, and is located in the Pearl River Delta, close to Hong Kong and Macao. The market demand is large, and it is easy to obtain advanced production technology and technology. As well as management experience, together with the original rich granite, marble, limestone and quartz stone minerals, it has become a famous stone material building base in China, forming a processing and development, producing marble, granite, rebuilt stone decorative plates and stone furniture, stone crafts. It is the largest distribution center for stone products in the 13 series of 23 major categories, and is the largest distribution center for stone products in South China. In 2003, it was rated as “China Stone Base Center†and “China Stone Distribution Demonstration Baseâ€.
Shuitou is located on the southern coast of Nan'an City, bordering the Xiamen Special Economic Zone, relying on the granite minerals in the surrounding counties and cities, and the huge share of Xiamen's stone import and export market in China, as well as the local people's "smart, bold, dare, dare to do" The spirit of the water head has made it a famous Chinese stone city. At present, there are more than 1,350 stone production enterprises in Shuitou. According to the operation status, the production scale of the company is generally large. The annual production capacity of stone plate products is 40 million square meters, and the process materials are more than 5 million yuan. The products are complete in style and excellent in quality. There are stone plates, profiles, thin profiles, craft materials, primary color materials, dyed materials, etc., which are exported to more than 10 countries and regions such as Japan, Southeast Asia, Western Europe, South America and Africa. The water head is not exported to overseas, and the marketing network is also spread across major cities in the country, with very mature and perfect sales channels. At the same time, there are a large number of small stone processing enterprises and workshops in Shuitou, providing a variety of high-quality and low-cost professional services, forming a stone industry chain with complete products, full-scale, and well-equipped network.
Although the development of the water head is 5 or 6 years later than Yunfu, the development speed of the water head is very fast. At present, it has caught up with and surpassed Yunfu. It has become the largest stone production and processing base in China, which also makes “China·· Shuitou has become the largest brand in the stone industry.
Next, the specific comparison and analysis of the two stone production and processing bases of Shuitou and Yunfu will be carried out.
Production overview:
Yunfu: There are stone industrial parks such as Shepherd, Qikou, Luosha, Gaofeng, Hekou, Xiadong, Silao, Yaogu, etc.; Jigsaw Street; Craft Street; Guangxi White Special Camp Street; Tombstone Street. There are more than 4,000 manufacturers, and there are fewer large and medium-sized manufacturers. Weiyang, Xiongfa, Dongjun, Yongguang Brothers, etc. are considered to be larger stone manufacturers.
Shuitou: There are more than 1,350 large and small factories, there are two major building materials markets (the first building materials market in Weinan and the building materials market in Aosheng), and other considerable slabs, marble market, and the development of the production of water heads are basically free from space constraints. There are many large factories covering an area of ​​tens of thousands of square meters. Most manufacturers are mainly engaged in the production of wholesale plates. Most large and medium-sized manufacturers in China are concentrated here. There are large factories such as Conley, Xishi, Dongsheng, Dongxing, Huahui, Taxing, Global, and Gaoshi.
Features:
Yunfu: The road economy.
Water head: The market is divided into fine divisions.
Geographical environment:
Yunfu: The type of basin, surrounded by mountains, heading east to Zhaoqing, Foshan, Guangzhou, west to Guangxi, the development of stone is in the narrow space between the mountains, along the 324 national highway.
Shuitou: It is located on the southern coast of Nan'an City, bordering Xiamen and located in the center of Quansha.
Transportation Yunfu: In the north, there is Liudugang in Yun'an Town, which is the second largest port in the province. The cargo is directly to Hong Kong, but the throughput is very small. Many of the materials are drawn from other parts of the country, such as Shuitou and Xiamen.
Head: Located in the center of Quansha, the National Highway 324 runs through the whole territory. The Quanzhou Expressway passes through the area and has an entrance in Park. It is only 58 kilometers away from Xiamen International Airport and only 15 kilometers away from Jinjiang Airport. The sea is developed. The town has five hundred-ton-class terminals, which can directly reach Guangzhou, Shanghai, Ningbo and other cities. At the same time, it is only 8 kilometers away from Shijing 5000-ton wharf, which constitutes a three-dimensional transportation network of land, sea and air. Moreover, Xiamen, which has the largest import and export volume of stone materials, provides strong import and export guarantees.
Humanity Yunfu: There are many locals and manufacturers, and they exclude foreigners. Lack of integrity.
Shuitou: Fujian people are hardworking, simple, intelligent, and savvy, dare to fight, dare to dare, and dare to do. The manufacturers are mainly local companies, but there are also a large number of foreign companies, which were excluded from the early days, but after years of integration, they have been able to coexist. However, due to the dishonest behavior of some companies, the water head has also led to many negative evaluations.
Equipment Yunfu: The equipment is basically simple equipment such as soil saw, hand grinder or edging machine. The rate of sawing is high, but the speed is very slow. From the equipment, these manufacturers follow the previous individual workshops.
Water head: It is said that the water head currently has 194 sand saws and 113 marble frame saws. However, most of the small and medium-sized manufacturers have simple equipment, generally only simple disc harrows and hand-held grinders, and the production speed is slow.
Propaganda awareness Yunfu: The propaganda awareness is poor, basically no publicity, except for the signboards in the store.
Water head: A good sense of advertising promotion, there are a large number of billboards on highways, national roads, streets, building signs, license plates, etc.
Marketing Awareness Yunfu: Most of the salesmen are doing business at home. There is almost no promotion of brand and corporate image.
Water head: Some manufacturers started to promote the production of cards and products, such as Xi Shi, Kang Li, Dong Sheng and so on. Many manufacturers have walked on two legs, opened up overseas business, and both domestic trade and foreign trade have created a larger space for their own development.
Products Yunfu: Marble jade is the advantage, mainly plate, engraving and other deep processing products.
Water head: Granite is an advantage, but the conventional marble imported now also has obvious cost and yield advantages, mainly based on plates, supplemented by architectural shaped stone.
The current status of the industry is to operate in a low-input, low-cost way, too cost-saving, plant dilapidated and not refurbished, simple machinery and equipment, fewer employees, Yunfu or even mostly women workers, etc., through various ways to save costs Form a price advantage. Market price competition is very intense. Fujian Shuitou is more cost-effective than Yunfu. Due to the perfect industrial chain and numerous workshops, the company basically does not need to add too much equipment, from processing to maintenance to transportation and other professional service outsourcing enterprises.
Evaluation of the two places Yunfu: the road economy, the space is crowded; the local people's exclusion and management do not think about changes; do not want to invest in expansion; manufacturers compete to reduce prices. As a result, many aspects of Yunfu Stone have fallen far behind the water head. Most of the manufacturers have suffered a loss. However, some franchisees or very sophisticated manufacturers are developing well, such as professional panel production plants, professional parquet production plants, professional fireplace production plants, professional mosaic production plants, and so on.
Water head: The market has a fine division of labor and a professional processing team, which can save a lot of costs for the manufacturers; the hard work and cleverness of the Fujian people; the strong support of the local government; the excellent traffic conditions, the Fujian water head has already surpassed Yunfu in many aspects. Become the first brand of domestic stone. The current manufacturers of Shuitou Stone compete for price, the price competition is fierce, and there are strong pressures from big manufacturers. In addition, due to the fine division of water heads and a professional processing team, manufacturers are sticking to the status quo, do not want to add equipment, or expand the plant, thus limiting their own development.
The direction of development Yunfu: From the attention to technology and technology, pay attention to precision and art, to find a new way out.
Water head: The development of water head stone must break the conventional business model.