As one of the four major footwear production bases in China, Chengdu is hailed as “the Capital of Women's Shoes in China”, and it is also known as “Three States and One City”, along with Wenzhou, Guangzhou and Quanzhou. However, with the spread of the global financial crisis, the shoe industry in Chengdu, which has experienced rapid development in recent years, has also encountered severe challenges. With the recovery of the global economy, Chengdu footwear has entered a recovery-oriented development track, but it still faces numerous difficulties.

Platform Excellence Creates Footwear Industry Opportunities

In order to provide Chengdu shoe enterprises with good production and economic and trade environment, to undertake the transfer of international and domestic footwear industry, to cooperate with the project of “Eastern Shoes to Move West”, and actively promote the rapid and stable development of Sichuan footwear industry, Sichuan Economic and Information Committee, Chengdu City Economic Commission, Sichuan Leather Industry Association, Chengdu Shoes Industry Association, Dana Exhibition Group and other authoritative departments jointly organized the 12th Chengdu International Shoes & Shoes Exhibition.

The exhibition was held at the New International Conference & Exhibition Center in Century City, Chengdu, September 6-8, 2010. It is the largest international shoemaking shoe and shoe industry matching exhibition in western China, and it is also the best mid-to-high end finished shoe. One-stop shopping platform for leather, shoe materials and shoes.

With an exhibition area of ​​more than 12,000 square meters, more than 200 outstanding companies from home and abroad will gather at the exhibition to provide new technologies, new products and new information for the development of the western footwear industry. At that time, a wealth of supporting activities such as the annual meeting of the Sichuan Leather Association, the advanced technology seminar for shoemaking, and the new shoe promotion conference leading the trend will be held concurrently with the exhibition.

Authoritative Alliance Promotes Industrial Development

For a long time, Chengdu footwear industry has been sought after in the domestic and foreign markets in terms of output, quality and influence. Many international famous brands have also placed orders in Chengdu, and their global influence has also increased. However, due to the constraints of regions, information and so on, the development speed, degree of openness, and ideological concepts are all lagging behind; outsiders generally believe that Chengduers have a strong sense of leisure, lack of openness in the market, and aggressiveness and crisis. It is not strong, especially in the emerging platforms such as exhibitions, exchanges, study and study sessions, and so on. The participation enthusiasm is not high, which directly affects the actual results of related exhibitions and exchanges, and misses many development opportunities.

In order to change the outside world’s long-standing understanding of Chengdu’s footwear industry, get rid of the shackles of traditional concepts and embark on the road to new industrialization, Chengdu’s shoe industry is also “good at learning and positive” for exhibitors and visitors across the country. The Chengdu Footwear Association has formed a strategic alliance with the exhibition organizing committee. It has specially adjusted the general election meeting of the Association to the afternoon of September 6th and held a meeting with its member companies. "10,000 people visited the study group" to observe the exhibition. Chairman of the Association and Chengdu famous shoe company - Mr. Ma Zhongjun, Chairman of Wujun Shoes Co., Ltd. called for more shoe companies in Sichuan to actively participate in the industry, expand industry vision, obtain industry frontier information, change consciousness, actively introduce advanced technology, learn from excellent management Experience, promote the upgrading of products, strengthen the brand image construction, make the company better, bigger, and stronger, and jointly promote the rapid and sustainable development of Chengdu footwear industry.

At the same time, in order to celebrate the grand opening of the "Chengdu Shoe Trade Association General Election General Meeting" and the "12th Chengdu International Shoes & Shoes Industry Material Exhibition", the "2010 General Election Meeting Celebration Cocktail Party" and "The First" will be held on the evening of September 6. The 12th Chengdu International Shoes Machinery & Shoes Exhibition opened and the Buyer's Night Cocktail Reception" was attended by many corporate executives and industry authorities to discuss the development of the industry.

Fifty free shuttle buses pass between the exhibition and the Chengdu footwear cluster, featuring the most distinctive landscapes

It is reported that the Chengdu Footwear Industry Association pays great attention to the social effects and industry benefits brought about by this exhibition, and organizes its member companies to distribute batches to the employees of related departments for special holiday on September 6-8 to allow the company's technology, procurement, design, etc. Department leaders and backbones, including front-line technical workers, came to observe, visit, and learn from exchanges. At the same time, the organizing committee organized about 50 free shuttle buses to make special shuttles. Dozens of buses will shuttle between the exhibition and Chengdu shoe gathering grounds. From busy to round, magnificent, unprecedented, will become the most distinctive landscape in the history of Chengdu shoe development!

Chengdu shoe industry is constantly upgraded in the development strategy of “introducing and going out”. Chengdu shoe enterprises will continue to strengthen their learning, change their concepts, and promote themselves in the process of industry upgrading. This is a great blessing for Chengdu’s shoe industry and it’s also a Chengdu shoe. Another gorgeous turn of the industry is bound to usher in another spring of the global financial crisis, and the Chengdu footwear industry will be even more brilliant tomorrow!