(Source: "Focus Vision" on page 19)

Foshan Xinchuang Decorative Material Co., Ltd. is a professional, knowledgeable, young and dynamic manufacturing company dedicated to independent research and development and production of environmentally friendly decorative panel materials.

Interview guests: Mr. Nie Hongliang, Sales Director of Foshan Xinchuang Decoration Material Co., Ltd. Company Name in English: Fo Shan Xin Chuang Decorative Material Co., Ltd.
China Manufacturing Network Gold Supplier Showroom: http://xinchuang.en.made-in-china.com

For the incentive method for foreign trade clerk, it is also the issue that Xinchuang Sales Director Nie Hongliang always thinks. “We have been improving”. According to Nie Hongliang, there are altogether nine foreign trade personnel in Xinchuang. Since its establishment, almost no one has left the company. There is no reason for this because they are reluctant to leave. On the one hand, Xinchuang has a lot of investment in marketing. The two sessions of the Canton Fair each year are a million-dollar investment. Together with the investment in three e-commerce platforms, including China Manufacturing Network, the support for salesmen is very strong. On the other hand, the company promises that there will be generous rewards for achieving the sales target – it seems to be unimpressive, but Nie Hongliang tells us: “The treatment of our foreign trade personnel is the highest in the industry in the country. We believe that there are courageous people under the reward, and we must seek to allow individuals and companies to grow together.” In his usual management, Nie Hongliang emphasizes that employees must be well-matched and well-integrated with their employees, plus the “absolutely in place” monetary incentive. The foreign trade personnel of Xinchuang are all very motivated. They generally give up their rest on a rest day and volunteer to work overtime.

In the past ten years, with its advanced technology, Xinchuang's products have gained a high reputation. "Foreigners at foreign exhibitions will see our products and will praise our products for their beauty." Nie Hongliang often said that he was right in his material business. In order to maintain his competitiveness, the company has invested a lot of money every year in research and development. Nie Hongliang said that every year, the company will have a large number of new products coming out. In terms of hardware, the company is willing to invest. The current automated production line is also the most advanced in China. All of this makes the sales staff full of confidence and enthusiasm. According to Nie Hongliang, Xinchuang's annual sales growth is in the range of 20-30%, and this year's growth rate is even closer to 40%. Xinchuang has been adhering to the stable development of business strategy, "the pursuit of quality, the pursuit of services, the pursuit of innovation" is the company's work philosophy, "to ensure that customers assured products, a well-known Chinese brand" is the company's quality policy. Nie Hongliang proudly said: "For so many years, we rarely encountered complaints about quality."

In recent years, Xinchuang also began to try e-commerce platform. Nie Hongliang stated that his foreign trade personnel must be very careful when managing network platforms. For example, the daily pictures and product releases are updated and not timely, and other companies have to be willing to invest. The effect will naturally be good.