Lock enterprises need to cooperate with the door enterprises to face the gradual shrinking of the traditional hardware lock store market. Hardware lock enterprises should follow the market development trend and actively seek cooperation with the door enterprises to serve the door enterprises in order to expand market share and reverse Unfavorable situation.

With the rapid development of the domestic real estate industry, the door industry continues to develop and grow. The number of door companies has also increased dramatically, and the demand for doors and windows and hardware locks has continued to grow.

Although the door and hardware locks are all downstream industries of the real estate, but from the supply and demand relationship of the market, the hardware lock enterprises are subordinate to the door enterprises. After more than ten years of development, the strength of the door enterprise is increasing, and its channels are constantly changing. Therefore, the demand for hardware locks is also changing subtly. Therefore, the traditional hardware lock channel has long been unable to meet the needs of the door enterprises. Therefore, today's hardware lock companies should not stop at the demand level of previous years. They must have the awareness of advancing with the times and catering to market demands, read the heart of the door enterprises, and grasp the market demand of the door enterprises. In this way, we can seize opportunities, increase sales and expand market share. Therefore, cooperation with the door enterprises is very important.

Small and medium-sized enterprises account for 80%, and cooperation as early as possible is beneficial to lock enterprises.

In terms of brand promotion and channel expansion, the lock enterprises need to have a forward-looking market and actively establish cooperation with the door enterprises, especially small and medium-sized door enterprises are more important. Although many lock companies now realize that the door enterprises will be huge potential customers in the future, but now 80% of the door enterprises are still developing small and medium-sized enterprises, the demand for locks is not large, relative to the door enterprises, They also have a small amount of purchase each time, so many lock companies only pay attention to the immediate interests and dismiss such a door. Once these enterprises grow and develop, the lock enterprises will lose the opportunity to cooperate with them. Therefore, lock enterprises should attach great importance to this part of the small and medium-sized enterprises and establish cooperative relations with them as soon as possible.

First of all, most lock enterprises are less backward in marketing brand promotion and channel construction, and the marketing team is lagging behind. Even if there are regional marketing leaders, most of them are governed by one province or several provinces, and work. Most of the focus is on the development and construction of traditional channels, that is, in the decorative materials store to seek the distribution of hardware locks, the traditional mode of agents. Therefore, the lock enterprise should change the existing channel base, increase the manpower input of the regional marketing team, actively explore new channels, focus on brand promotion, and strive to balance development in the national market.

Secondly, the focus of lock enterprises is often the first- and second-tier domestic gate enterprises. They are dismissive of many developing enterprises and lack the forward-looking nature of cultivating the market. According to a survey of Panjin and several other small and medium-sized door enterprises in the Northeast, the demand for locks is not large because the company's monthly sales are not large. Most of the door business owners said, “When we seek to cooperate with lock companies, most lock companies refuse to use the number of locks and the relatively high cost of molds.”

In recent years, with the rapid development of the real estate industry, people's living standards have been greatly improved, and the fine decoration of the market, the one-stop shopping, and the one-stop decoration of the factory have become more and more popular, saving people time and Avoid the trouble of picking. In addition, the traditional configuration method that the customer buys the door and directly finds the carpenter to make the keyhole and configure the hardware often has unexpected problems, so the consumer is also a headache. For example, because the environment of the unlocking construction site is more complicated than that of the factory, if the carpenter is not careful, it is easy to damage the paint on the surface of the door, the high-grade wooden door, and sometimes it is easy to mistake the opening method, so that it can only be returned to the factory for repair. It is. Therefore, a large number of consumers are now willing to configure locks when they order furniture at the factory.

Therefore, on the basis of maintaining cooperation with large-scale enterprises, lock enterprises should devote more energy to more small and medium-sized enterprises, increase human resources investment, and establish cooperation with small and medium-sized enterprises as early as possible to focus on long-term interests.

In summary, the current lock enterprises should keep pace with the times, fully understand the changing trend of the market, serve 80% of potential customers, should not blindly pursue the immediate interests, but should focus on the future market needs, read and understand Market, read the door "heart", seize the opportunity of the development of small and medium-sized enterprises, and actively establish cooperative relations with them.

In the above content, the author has made a simple analysis from the channels of door and window enterprises, aiming to provide some suggestions for the development of many domestic lock enterprises. I hope that in the face of today's new historical opportunities and challenges, lock enterprises should carefully analyze the market and be accurate. See the trend of the future, lock the market door, do a good job, grasp the situation and wholeheartedly be a "new bride" for the door and window enterprises.

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