The future door and window industry will show a polarization trend. Many existing first-line doors and windows brands gradually control the market, and the market positioning, business philosophy, management model, and operation mechanism of doors and windows enterprises are gradually becoming mature, while the development ideas of some small brands are not clear and they lack proper operation. The guidance only stayed in the backdrop of bad competition such as price wars, which led to its stagnation. The gap between small brands and the industry's first-line brands gradually widened.

Many companies have their own brand of dreams, but the pace of development has been plagued by various factors. Many old-fashioned issues, they have repeatedly turned a blind eye, until they can not return to heaven, they regret it. The famous marketing guru, Professor Lang Xianping, once said that among the cultural curses that have plagued Chinese entrepreneurs, one of them is impetuousness. The impetuous entrepreneurs are usually far more troubled when they look at the problems. They are considering investing that can be immediate and establishing The work on this basis has been neglected, so that it is inevitable that “the teacher did not die first” and he died on the basis of his own weak company.

At present, the basic reason for the stagnation of some brands of doors and windows is that the phenomenon of homogenization is serious, and the gap between brands is not large. The lack of personalization, differentiation and innovation, and lack of breakthroughs have made them unable to squeeze into the ranks of first-tier brands. Therefore, if you want to take the last train of the industry's first-line brands, you will have to take the road of brand building and overcome the common problems of the current window and door industry.

Many people are stressing that brands sell not products and sell images. This is true, but if there is no image of the product, like a castle built with sand, the United States will be beautiful, but can not withstand any blow. Therefore, we must first break through similar product styles, product quality, promotion methods, and the status quo of enclosure development, enrich business models, innovate publicity methods, and enrich product lines. Through differentiated innovation, we can effectively build brand and improve product brand image. Make consumers willing to accept and create an industry brand. While innovating, we must also grasp the degree of product differentiation, control the cost of product development, and always stay ahead of competitors to form a strong core competitive advantage.

On the other hand, companies need to always pay attention to consumers' psychological needs and psychological changes, focus on consumers, strengthen terminal services, provide consumers with satisfactory products, and increase brand reputation. In addition, companies must also strengthen their own management, including business philosophy management and human resources management, establish a sound and complete brand development ideas, so that brand development toward a benign track development, but also need to absorb good talent, the formation of elite teams.

The rapid development of the doors and windows industry in recent years has resulted in the creation of many brands and many companies. However, the entire window and door industry market is not standardized enough, which makes the industry's development full of variables. Door and window companies must take the road of branding to win the market, and must overcome the common problems of current industry development.