China board trading network news:

As the market matures, in a special period, opportunism that depends on a business opportunity for success has no market, and the progress of the enterprise reverts back to the basic point of "technological progress" and "business model restructuring."

Looking at the status quo of China's sheet metal industry and the position in the international industrialization division of labor chain, promoting mode transformation is not only to achieve the development from the low-end production chain to the two high-end research and development, design and brand, and marketing advancement, but also to seek The new development mode of the sheet industry in the new historical period.

After undergoing a low-level commercial warfare stage such as product warfare and price warfare, sheet companies will eventually enter the high-level commercial warfare stage of the brand war.

Experts believe that the brand is the "final battle of the king" of the plate company.

At the occasion of industry changes, plate companies will establish a good brand opportunity.

First of all, companies need to constantly update, innovate in business models and means, to attract consumers to occupy the market with constantly changing bright spots; followed by innovation in product sales channels.

At present, the sales channels of sheet companies are relatively narrow. Apart from brand stores, direct stores, and conventional building materials markets, real estate companies, decoration companies, and furniture stores can all be considered as targets.

Ordinary consumers' characteristics of “low attention and high participation” in the sheet industry also make the branding methods of sheet companies different from the high-density bombing models of fast-selling goods and other industries. There are mainly three brand-building models.

Branding model

1, brand specialization

Mostly used in the rise of the brand, or certain processes to achieve key breakthrough moments, narrow target positioning, short-term effect is obvious, mature enterprise applications, the entire operating system and channel network configuration can be achieved before, a larger adjustment.

2, brand stylization

First of all, we need to find breakthroughs in the key points of suits or suits. We need to adapt to the nature of demand to match new corporate resources in a new way.

3, brand visualization

Corporate image positioning requires strong industry position and brand history and other appeal points. It is mostly applied by leading enterprises in the industry; and advocates of a certain kind of unique life advocates need the core value of the brand to deeply perceive the consumers and resonate with the consumers' hearts. , reflecting the consumer's inner desire.

The above information, relevant Baoyuan plate supply information, plate purchase, etc. Please pay attention to the Chinese plate trading network

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