The future of cross-border e-commerce is uncertain. The transition period of the New Deal will be extended to the end of 2017.
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The transition period of the New Deal is extended to the end of 2017
In order to steadily promote the transition of cross-border e-commerce retail import supervision mode, the Ministry of Commerce has agreed to provide a one-year transition period for cross-border e-commerce retail import related regulatory requirements, and further extended to the end of 2017.
All along, China's cross-border e-commerce retailers are faced with problems such as irregular local industry access and uneven personal purchasing. On April 8, the Ministry of Finance and the General Administration of Customs and the State Administration of Taxation jointly issued the "Notice on Cross-border E-Commerce Retail Import Tax Policy", proposing that cross-border e-commerce retail imports will no longer be subject to postal tax on postal items. Instead, the goods are subject to customs duties and value-added tax and consumption tax on the import link. The new tax system stipulates that the cross-border e-commerce retail imports imported within the limits shall be temporarily set at 0, the import value-added tax and the consumption tax shall be exempted from tax, and temporarily levied at 70% of the statutory tax payable. At the same time, the single transaction limit will be raised from 1,000 yuan in the postal tax policy (800 yuan in Hong Kong, Macao and Taiwan) to 2,000 yuan, and the annual annual transaction limit will be set at 20,000 yuan.
After the implementation of the new cross-border e-commerce taxation policy, many small and medium-sized cross-border e-commerce and personal purchasing pressures have increased. To solve this problem, many ministries and commissions and relevant officials of the General Administration of Customs conducted in-depth field visits in various comprehensive experimental areas. On May 11, Decided to implement the New Deal for one year until May 11, 2017.
Regarding the time when the Ministry of Commerce extended the suspension of the New Deal, Cao Lei, a researcher at the China Electronic Commerce Research Center, believes that the national ministries have not yet explored a set of regulatory policies specifically aimed at cross-border e-commerce retail imports. Although the cross-border e-commerce retail import policy has always been different from the goods under the postal mode and the general trade import mode, the difference is not large in essence.
"Before the '48th New Deal', the supervision of cross-border e-commerce retail imports was basically levied on postal tax in accordance with the method of article supervision, and the scale of category access was very wide; after the 'four-eighth new policy', basic According to the method of cargo supervision, the cross-border e-commerce comprehensive tax consisting of customs duties, value-added tax and consumption tax is imposed, and the entry of the category is very tight through the positive list.†Cao Lei said, “The implementation of the New Deal is suspended until the end of 2017. The national ministries and commissions will continue to increase research and strive to find a tighter than the product supervision model, which is looser than the cargo supervision model and meet the requirements of relevant laws."
Bonded warehouse mode is the most affected
The suspension of the New Deal is beneficial to cross-border e-commerce companies, and different people have different opinions. Wang Hao, CEO of Juyou Australia, believes that the pros and cons are half. The advantage is that the current e-commerce companies can breathe a sigh of relief and continue to operate cross-border e-commerce business according to the current business model.
According to Wang Wei, the most influential tax reform policy for cross-border e-commerce is the construction of bonded warehouse models in China. Due to tax reform, the cost will increase and the price of the product will increase.
Some people in the industry have calculated that before the tax reform, the price of 4 packs of Kao diapers is 480 yuan, but it is not required to pay taxes, but after the tax reform, it is required to pay a tax of 57.12 yuan. As a result, shipments of bonded warehouses have been greatly reduced. According to the data, after the implementation of the New Deal on April 8, the number of units in the Zhengzhou Free Trade Zone was 70% lower than that before the implementation of the New Deal. “A lot of B-side customers have sent large quantities of overseas goods to customs clearance, but now that the tax has been changed, these companies have placed their products in the overseas warehouses of Juyou and Macao, and then mailed them directly from overseas through postal services.†Wang Wei said, "This business model will continue after the transition period is extended."
The disadvantage is that uncertainty about the future still exists. “The transition period has been extended, but how to develop cross-border e-commerce in the future is extremely unfavorable for the financing of cross-border e-commerce. The capital of the society does not see the future trend of cross-border e-commerce, and will vote for it. Say, I don’t know if the focus of future operations is on overseas warehouses or domestic bonded warehouses, and it is likely that many opportunities will be missed."
In the interview with Beijing Business Daily, the relevant person in charge of Beibei.com said that the actual price that can affect the price of cross-border e-commerce is the procurement and channel cost, which is determined by the supply chain level of cross-border e-commerce. Big, it is the strength and supplier and overseas logistics warehousing service providers to reduce the impact of tax reform by reducing costs. Ma Xinling, deputy general manager of Noo Company, also said that this year, North American shopping plazas will continue to increase categories, improve various procedures, improve their competitiveness, and wait for the arrival of thick accumulation.
The survival of the fittest is inevitable
As for the transition period of the New Deal, Zhao Ping, a researcher at the China Council for the Promotion of International Trade, told the Beijing Business Daily that the new taxation policy is mainly aimed at small and medium-sized cross-border e-commerce enterprises. For them, there is indeed a burden of burden, which also leads to Haitao's “low-cost explosion†is difficult to reproduce, but for the standardized large-scale B2B e-commerce, it is an opportunity for accelerated development, and the industry reshuffle will also accelerate.
Mo Yanqing, director and senior analyst of the online retail department of the China E-Commerce Research Center, also believes that the main purpose of extending the transition period is to give cross-border e-commerce companies sufficient time to regulate their operations, especially for small and medium-sized cross-border e-commerce companies. The adjustment of the mode and the purchase channel has little impact on the large-scale cross-border e-commerce platform.
Some large-scale cross-border e-commerce companies also said that the extension of the New Deal indicates that the country is still supporting the cross-border e-commerce. The relevant person in charge of the Ocean Terminal said that the tax reform of cross-border e-commerce has abolished the policy dividend and eliminated the bubble that was created in the past because of tax exemption.
Hong Tao, director of the Department of Trade, School of Business and Economics, Beijing Technology and Business University, also expressed the same opinion. He analyzed that cross-border e-commerce tax new policies and regulatory new policies have further optimized the cross-border e-commerce development environment and further integrated with international trade development.
According to the data, cross-border retail sales of personal networks account for less than 10% of the total cross-border e-commerce, while large-scale B2B transactions account for more than 90%. "The introduction of the National New Deal is precisely a large-scale cross-border e-commerce enterprise that focuses on the protection of standardized, while small businesses and individual purchasing are facing restructuring risks." Hong Tao said.
For the future, Zhao Ping suggested that relevant government departments should step up data docking with e-commerce platforms, share information, and conduct cross-border purchase supervision of users from the big data level, so as to put the new taxation policy into detail. "The annual quota and single-limit policy for personal consumption in the new taxation policy must be monitored in the form of big data. Government departments must do a series of docking work with the e-commerce platform, and determine the docking under the premise of protecting the business secrets of enterprises. Departments, docking rules, and enterprises should actively communicate with relevant government departments to prepare for access to big data." Zhao Ping said, "Enterprise transaction data needs to access the government management system, which has never been seen in traditional industries. Experience, companies are more concerned about business secrets, how to do a good job of communication, the government needs more work."