"More than ten foreign high-end furniture brands have come in." This is a hot topic that many people in the furniture industry have discussed. The reason for the industry's attention is that more than ten foreign furniture brands "collectively" entered the Chinese market, and they all chose Dongguan. In this regard, many local furniture entrepreneurs believe that although competition from foreign furniture brands is inevitable, it also brings new opportunities and inspiration to local brands.

"Under the City" Dongguan becomes more than 10 foreign furniture brands "bridgehead"

Prior to this, the United States ASHLEY, SUNISE and other foreign furniture "heavyweight" brands participated in the 25th International Famous Furniture (Dongguan) Exhibition, which caused a heated discussion in the industry. The reporter recently learned from Houjie Town that there will be more than a dozen high-end and high-end foreign furniture brands appearing in this famous furniture exhibition recently. However, these furniture brands are not recruiting agents in domestic exhibitions, but have made up their minds to use Houjie of Dongguan as a bridgehead to formally enter the Chinese market.

Industry insiders analyzed that the impact of the global financial crisis has not subsided, and some traditional furniture importing countries have reduced demand for furniture, which has strengthened the determination of international furniture giants to enter the Chinese market. The International Industrial Research Center in Milan, Italy, previously released a research report on the development and outlook of the global furniture industry in 2011. The report predicts that furniture consumption in Western Europe will grow the slowest in 2011. Relatively speaking, the huge market demand not only boosts the development of China's furniture industry, but also allows foreign furniture giants to compete.

Howard, the overseas president of Vera wang furniture of the United States, revealed in an email interview with reporters that in the foreseeable future, China will be the world's largest furniture producer and the fastest growing furniture consumer market. The five-year goal of the brand is to achieve "significant achievements" in the field of high-end furniture in China. Howard also said that the reason why he chose to let the brand "land" on Houjie in Dongguan was precisely because of Dongguan Best Furniture Show, Asia's best furniture display platform. The brand will also make adjustments to suit the Chinese market, because they realize that only by providing the products that Chinese consumers need can they succeed.

"Be prepared" foreign brands will form alliances with domestic operators

In fact, the pace of foreign furniture brands entering China has not stopped. But for various reasons, only about 20% of international furniture brands are able to gain a foothold in the Chinese market.

A person from the Houjie furniture industry revealed that after foreign brands entered the domestic market, because the serialization was not complete, the logistics system and after-sales system did not keep up, etc., they often insisted on exiting after a few years without improvement. "Especially, some American brands still intend to use American service to serve Chinese consumers, and soon found that it would not work." Even a few foreign brands that can stand firm often take years to establish a localized service system.

In the past, foreign furniture brands mainly adopted the mode of setting up general agents in China. However, brand owners' understanding of the Chinese market is mainly obtained through agents. It is not possible to take countermeasures in accordance with changes in the Chinese market in a timely manner. New strategy. More importantly, it is impossible for agents to make great efforts to carry out brand packaging and promotion like a brand, which makes it difficult to increase brand influence.

Some foreign furniture brands will make a comeback after quitting China for some time, and are dubbed as "two-entry palace" and "three-entry palace" by the industry. Perhaps it is due to the accumulation of previous experience that many of the furniture brands that have collectively landed in Dongguan are "prepared." ASHLEY, the third-selling furniture brand in the United States, even released a "tone" saying it would hold a "strategic conference" in Dongguan. Other foreign furniture brands have also found a "shortcut" to cooperate with local Chinese furniture brand operating companies.

An example is Dongguan Mingcui Home Furnishing Co., Ltd., which has already cooperated with many foreign furniture brands. Li Jiamao, general manager of Mingcui Home Furnishing, said that not only is it difficult for foreign brands to enter the domestic market, but many domestic furniture companies that export are also facing difficulties in transferring to domestic sales. The company uses the combination of localized marketing model and customer service system to pave the way for the entry of foreign brands, thereby enhancing the "survival rate" of foreign furniture brands in the Chinese market.

"Calm and peaceful" local furniture brand welcomes "foreign peers"

In this regard, the mayor of Houjie Chen Zhongqiu believes that the development of the Houjie furniture industry cluster needs to attract advantageous furniture companies including foreign furniture brands. Compared with other large cities in China, Houjie has a very small city area, but it is famous for industrial gathering and quality services. Foreign furniture brands regard Houjie as the first stop to enter China, mainly considering the company's future development and income, which are all provided by Houjie, which has an industrial foundation and a high-quality service platform.

For the collective landing of "foreign furniture brands" in Dongguan, the interviewed local furniture brands expressed their welcome to these peers to join the local furniture industry circle.

"It is inevitable for foreign furniture companies to come to Dongguan." Ma Yu, head of Dongguan Chuangyu Furniture, which is famous for its romantic style, said that many international furniture brands have entered Dongguan this time, indicating that the furniture industry in Dongguan has certain international influence. At the same time, the furniture industry differs from the automotive, electronics and other industries in that the furniture industry has significant brand personalization. Even if it is an international brand, it is difficult to have a brand advantage when it first arrives in the Chinese market. Therefore, the development of these "foreign brands" in China must have a long process. Although international furniture brands enter the market, it will inevitably bring competition, but many furniture brands in Dongguan are walking on two legs. They have stable export channels, as well as domestic stores and counters. The impact will not be obvious.

Ma Yu said that more importantly, after foreign furniture brands take root in China, they will further enhance the industry gathering here and bring new concepts and ideas. Make this place more attractive to buyers in the furniture industry and find brand distributors.

Zhu Xiaokun, the marketing director of Dongguan Sensheng Furniture, also saw the "benefit" brought by foreign furniture brands. He said that in the past, many people in the furniture industry had to go abroad to observe the new designs and new ideas of excellent foreign brands. Now these foreign furniture brands have opened stores in China, so that domestic furniture industry people can feel the excellent design concepts abroad without going abroad, which can be said to provide a "learning window" for the domestic furniture industry.

For more furniture information , go to http://news.gojiaju.com/

Welcome to provide news interview clues Advertising / News Hotline   Transfer 8004 QQ 543178208

Chain Link Fence,also named diamond mesh,spiral fence,cyclone fence,is widely used for decoration,playground,conveyor belt and etc.Its is made of galvanized wire,pvc coated wire.Chain link fencing is constructed of galvanized steel, which provides strength and security, as well as being maintenance free. Galvanized chain link fencing can be used either as a decorative accessory or for privacy. This fencing system is a breeze to install. Galvanized chain link fencing is also low on maintenance. A quick pressure cleaning with ordinary water is all that is needed.

Chain Link Fence

Chain Link Fence,Wholesale Chain Link Fence,Decorative Chain Link Fence,Pvc Coated Chain Link Fence

Anping County Kairong Wire Mesh Products Co., Ltd. , https://www.krmeshfence.com