The price of tens of thousands of mahogany furniture has been highly sought after in recent years. The prosperous market has attracted fierce competition from a large number of mahogany enterprises. In order to maximize profit, many fake and rough materials and rough crafts are mixed in the mahogany furniture market. The resulting rights protection of mahogany furniture has also received considerable attention.

Is the mahogany furniture worth 280,000 yuan a mahogany? Mr. He's "fighting" rights protection with a redwood merchant caused widespread media attention. Not long ago, there were media reports that this three-year "marathon" rights defense finally ended with Mr. He winning. In the end, according to the contract, the merchant paid double the penalty of RMB 560,000.

Although it took a long time, Mr. He was still lucky to defend his rights. Ms. Liu, who also invested heavily in mahogany furniture, was far from being so lucky. She originally thought that the material was almost extinct Hainan Huanghua pear, but soon after the purchase was informed by industry experts that the furniture material is likely to be better than Hainan Huanghua pear. Vietnam Huanghua pear, which is more than ten times lower in price.

The price of mahogany furniture is very expensive. Once you buy a "pseudo mahogany" that is fake and genuine, it will cost you a huge amount of money. At the same time, the difficult road of defending rights can be very annoying.

So, in the process of buying mahogany furniture, what are the effective ways to protect rights?

【Industry observation】

Redwood counterfeiting tends to be concealed

While the consumer's eyesight is gradually improving, the counterfeiting methods of mahogany furniture are also on the rise, and some very covert counterfeiting methods make people in the industry sometimes "look away".

Taking the sapwood (commonly known as white skin) as an example in the industry, the use of sapwood as a mahogany core material is already the default unspoken rule in the circle. Hu Weiwei, manager of the propaganda department of Liantianhong Chinese palace mahogany furniture, said that using sapwood as the core Materials, which can save a lot of mahogany raw materials for businesses and greatly increase furniture profits. In order to cover up the white skin, paint it on the surface of the white skin after blending it with professional paint. Some “superb” technicians can even draw the texture of the core material in a brilliant way, and then paint the surface, which makes it impossible for people to visually inspect. Try to avoid buying such painted furniture when buying mahogany furniture.

At present, it is still not uncommon to use other wood to impersonate mahogany materials. Yang Yan, general manager of Huanglinyuan Mahogany Furniture, told reporters that the use of mahogany raw materials with similar textures is also a way for some manufacturers to pursue profits. Now every year, some trees with good proportions and good textures are found. In particular, African wood is not only cheap, but also has beautiful patterns. The imitation mahogany furniture makes it difficult for ordinary consumers to distinguish.

Hu Weiwei reminded consumers that the material problem of mahogany furniture is not all material falsification, the material is not dried properly, the tenon-and-mortise structure is rough, or the tenon-and-mortise structure is not used at all and it is adhered with iron nails and glue. Such a very concealed process The problem will directly affect the service life of mahogany furniture. Therefore, consumers must be especially cautious about process issues.

Lack of mahogany common sense is easy to be fooled

Compared with the chaotic mahogany market in the past few years, the overall situation of the market has improved slightly in recent years. Sun Shudong, director of the Tree Species Identification Laboratory of the National Furniture and Indoor Environmental Quality Supervision and Inspection Center, said that consumers are still mainly using materials for identification and are currently using The situation of making furniture from non-mahogany materials has been reduced, but the situation of sapwood flooding is still relatively serious. Secondly, the production technology and surface treatment of mahogany furniture are also among the hot identification.

Regarding the problem that consumers are prone to fall into the false mahogany trap, many people in the industry interviewed said that lack of mahogany common sense and impulsive consumption are important reasons for deception. Hu Weiwei believes that some consumers have not carefully studied the common sense of mahogany before buying mahogany furniture, and it is easy to be fooled if they are easily shot. At the same time, due to the unevenness of brands in the market, some low-cost mahogany products have also caused consumers to have a buying psychology bias, often tempted by low prices to buy cheap but poor quality products.

"When buying mahogany furniture, it is best to choose mahogany enterprise products with a high brand reputation and a large enterprise scale. The most important thing is that consumers still need to add more knowledge of mahogany, and it is easier to identify when facing inferior products." Hu Wei Wei said.

Yang Yan suggested that consumers who are exposed to mahogany furniture for the first time, in addition to listening more and watching more, it is best to go to the factory of the manufacturer to touch the entire production process of mahogany furniture. She said that not all manufacturers can invite consumers to visit generously The factory, "If the manufacturer can only show you the finished product, but can't go to the factory to see the production process, it is time to ask" why ".

Mahogany's move to "anti-counterfeiting"

In order to prevent their products from being counterfeited, some brand-name mahogany companies began to work hard on product anti-counterfeiting. The reporter saw in the mahogany area of ​​a store that many well-known mahogany enterprise products have their own unique signs, but are these signs really anti-counterfeiting?

In this regard, Hu Weiwei said that if the merchant's anti-counterfeiting sign lacks technical content, the sign is also easy to be counterfeited. She told reporters that since Liantianhong already has a certain reputation and reputation in the industry, some mahogany furniture counterfeiting Liantianhong has appeared in some mahogany markets, but as long as consumers carefully check the Liantianhong logo, they can distinguish the authenticity of the furniture. She said that Liantianhong uses silver wire-embedded logos and steel seal codes. During the production process, the silver wire logos are embedded in furniture, which is difficult for ordinary companies to imitate. At the same time, Liantianhong's furniture is only sold in its directly-operated stores, which avoids the phenomenon of inferiority and falsehood that may occur in the franchise.

Industry insiders believe that at present, redwood enterprises have already undergone differentiation. Some enterprises with a certain brand reputation should consider how to prevent products from counterfeiting, so as to reduce market plagiarism and imitation, which can also squeeze out some poorly-made small enterprises.

【Shopping Tips】

Buy mahogany furniture can first buy "white stubble"

Hu Weiwei Lian Tianhong Manager of Propaganda Department of Chinese Palace Mahogany Furniture

The "white stubble" furniture has not been surface-treated, so the core material, sapwood, and process used in the furniture can be seen at a glance. After the quality of the furniture is confirmed, the manufacturer will wax it. If you have no previous experience in buying mahogany furniture, you can "learn" from professionals, or ask them to help you buy mahogany furniture.

Special care should be taken when buying mahogany furniture whose surface is painted, because even if there is doubt about the material of the furniture, the painted furniture cannot be visually inspected due to the coating of the paint film, and the waxed furniture can be requested to be sanded directly by the merchant. After the test, waxing can restore the original condition.

Buy mahogany furniture, focus on after-sales

Yang Yanhuang General Manager of Redwood Furniture

The use of mahogany furniture is very long, and problems will inevitably occur during use. Therefore, after-sales service provided by the manufacturer is very important. In addition to the necessary regular maintenance and crack repair, whether the furniture can be exchanged or returned is more critical.

Relocating to a new home or moving a job may involve how to deal with furniture. Consumers who buy furniture here can exchange the returned goods if the furniture size is not suitable or they are eager to deal with the furniture after moving to a new home, which can greatly facilitate consumers. .

When purchasing mahogany furniture, whether the manufacturer can provide enough flexible after-sales service should become an important factor in the purchase.

【Main points of rights protection】

Signing contracts carefully and safeguarding rights are guaranteed

The reason why Mr. He, who has been involved in the three-year lawsuit mentioned above, was able to win a big victory lies in the "special agreement" between the two parties in the contract. In the contract, the merchant reached an agreement with Mr. He, and the furniture wood sold was all mahogany products according to the national mahogany standard GB / 18107-2000.

After receiving the goods, Mr. He entrusted the relevant agencies to inspect and found that the furniture contained sapwood. During the trial, the court held that the sold mahogany furniture contained sapwood, which did not comply with the "full mahogany" quality stipulated in the contract and was set to "false". The judge also emphasized that the seller ’s mistake was simply that the delivered goods did not comply with the agreement, not fraud. After trial, the First Intermediate People's Court ruled that the seller compensated Mr. He 560,000 yuan according to the "fake one, two compensation" agreement.

It can be seen from the case that signing the purchase contract can also be a strong guarantee for the protection of rights in the later period. Sun Shudong said that when signing the purchase contract, the material should be clearly stipulated, whether the furniture is "all mahogany", whether sapwood or other wood is used, and the size of the sapwood should be agreed in detail.

For more furniture information , go to http://news.gojiaju.com/

Welcome to provide news interview clues Advertising / News Hotline   Transfer 8004 QQ 543178208

45mm Tubular Motor

Somfy Motor,Roller Window Motor,Tubular Motor For Automatic Winow,Tubular Motors For Roller Shutters

Zhejiang Huzhou SCVE Machine & Motor Co., Ltd. , https://www.scve-motor.com