However, with the approaching of "3.15", some home furnishing brands chose to be silent. There is only one reason: fear. It seems difficult to understand the fear of some home furnishing companies. Why not be afraid of ghosts knocking on your door if you don't do anything bad? The problem is that several home furnishing companies dare to pat their breasts and say: I am innocent, can you treat me?

As an emerging industry with only 20 years of development history, although the home furnishing industry has an output value of more than 2 trillion yuan, the brand is very fragile. Many of these brands seize the opportunity in the immature market and rely on a hammer to nail it. Started, gradually complete the original accumulation, and then develop and grow. No one dares to guarantee that there is no "original sin" in their own development process, and even less dare to guarantee that in the daily course of business, no incidents that make consumers scorn.

For this reason, these home furnishing companies have a lot of objects of fear. One is the fear of government departments, from time to time a random check, and on the quality "black list" with little attention, has already scared many home brands. Take the past two months just after the New Year this year. In the random inspections of the industrial and commercial departments around the country, a long list of brands with unqualified quality was exposed, including many famous brands such as Taowei. There are crown beads, American standard, and Yi Gao. The furniture field has Haodi and the city window. The wooden door field is beneficial to the circle and spring. If it is established as an unqualified model during the "3 · 15" period, what is the negative impact? It ’s not easy to get rid of the years; the second is to be afraid of the media. Every March 3, the media will always make reports such as inventory, special topics, depth, etc. Even if a certain company ’s infringement of consumers happened N years ago, it became Chen Guzi's roasted sesame seeds may also be turned out as a case and bring new crises to the enterprise. The third is fear of consumers. With a "holiday" backing, they are much more courageous, and they will be more angry if they are angry. If any of the salespersons say that they do n’t honor, they will be convicted of "dishonestness", and the consequences will be very serious!

In fact, fear is not necessarily a bad thing. At least it shows that these companies still have a sense of right and wrong. They also cherish their brands and care about their reputation. This is the kind of mind and demeanor only for companies that are based on long-term development. Consumers are the most guarded against companies that are not afraid. These companies are generally not large in scale, and their reputation is too small. They are only sold in some marginal areas. Even if the formaldehyde exceeds 25 times, not many people care. It is unaware that consumers who want to cheap and do not recognize the brand may be fooled. In this sense, the progress of the home furnishing industry will be faster if more companies are afraid of "3.15". At least, a little more awe of the "3.15", the company will have a layer of self-discipline, and consumers will have a guarantee.

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