The "Sell Meng" propaganda originated from the Internet, and it was liked in public toilets. Each cartoon poster (board) secretly "sneaked" into the sanitation public toilet's wall. Its vibrant colors, cute and cute buzzwords made the public big. Call "canola." For a time, the slogan of “selling Meng” spread all over the corners and various industries. Even the army’s conscription and police’s efforts to catch burglar’s ​​propaganda also “sold up”, which is indeed dizzying. In the face of a night, the zebra crossing on the road became a colored, three-dimensional, “selling” as “love zebra crossing”; the fire hydrants beside the road turned into angry birds, some turned into small brown bears, and some resembled Tang. Some ducks, some directly "put on" uniforms and become cartoon fire guards...

Such "promoting" propaganda can not help but make people ridiculous. "How could this happen?"

As we all know, the zebra crossing is to instruct pedestrians to cross the street. Fire hydrants are used to extinguish fire. They are not admirable decorations. Their marks and shapes cannot be arbitrarily changed. If this is the case, why do we have to catch up with this "mush" wave? The key is that some units and propaganda personnel do not classify the subjects of propaganda and education very well. What are the interesting things, entertainment, what is legal, serious The boundary of the matter is not clear, so that the means and form of publicity and education are also confused.

It is true that the effect of “selling Meng” propaganda and education will certainly be much stronger than the original simple preaching, and it will give people a more humanistic feeling. However, it is necessary to grasp the boundaries between administrative notice, warning publicity, and online publicity materials. We must consider the contents of publicity and education, and consider the target audience for publicity and education, so that they are serious but not rigid, lively and not exceptional; People are easy to understand and do not lose their basic principles. This is the principle that propaganda and education must adhere to and must not be vague.

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