Domestic and foreign hardware companies accelerate integration
After more than 20 years of accumulation and steady growth, China has become the world's largest hardware exporter and a market with great development potential. With the deepening of competition, the profit margin of each stage of the hardware industry chain is being compressed, and the space for price reduction is decreasing. More and more companies have realized that price competition alone cannot establish core competitiveness, and thus strive to explore new development paths. And "integration" will undoubtedly become an important trend in the future development of the hardware industry. Incubator,Startup Incubator,Mainstage Incubator,Combinator Incubator Zenith Lab (Jiangsu) Co.,Ltd , https://www.zenithlabo.com
The consumption orientation is changed from price-based to comprehensive consideration of brand, quality, service and other factors.
With the rapid development of China's economy, especially the development of the real estate industry, from the rough room to the hardcover room, from simple home to the whole home, the hardware industry closely related to the construction has also developed in the middle and high-end direction. The market's aesthetic and quality requirements for hardware products are also increasing. More and more hardware companies recognize that only differentiated brands, products and services can meet the high demands of people.
Take Stanley, a well-known American brand, for example. On July 9, Stanley announced that its new high-end hardware brand BALDWIN and other new products entered the Chinese market at the 12th Guangzhou Building Materials Expo, making domestic high-end residential and luxury villas have near-perfect hardware products. Match it. The high-end and ultimate performance of Baldwin's products is reflected in its timeless, lifetime-guaranteed surface treatment technology, and the design style and characteristics that give each piece a distinctive look. Different styles such as Federal style, European Renaissance style, Victorian style, modern style, etc., can correctly and accurately reproduce the architectural style and humanistic features of a certain era in history, which can realize the free combination of users and fully reflect users. Distinguished and personal.
In terms of services, relying on global product advantages, Stanley has established professional hardware stores in key cities across the country, and hardware distributors have gradually transformed from distributors of single product lines to integrators providing overall solutions. It is estimated that there will be more than 300 Stanley hardware flagship stores in the next three years. The comprehensive sales and service network also ensures that Stanley provides users with powerful product application training and 24-hour after-sales service.
The company provides not only a single product, but also a total solution.
With the maturity and development of the hardware industry, the product grades have gradually improved, the product categories have become increasingly rich, and the enhancement of consumers' economic capabilities has made their individualized demands diversified and graded. Diversified styles and further market segmentation are the basic characteristics of the development of the hardware industry. How to provide the overall hardware solution and realize the personalized satisfaction of different users in the diversified user needs has become a topic in front of many hardware companies.
"The King of Hardware" Stanley's approach is that whether it is in the world or in China, it will spend a lot of time, money, and manpower to do customer demand surveys, and constantly improve product lines and services based on the understanding of customer needs. It is understood that Stanley hardware products include door locks, hinges, door closers, push bar locks, architectural hardware, sliding door hardware, glass door hardware, bathroom door hardware, bathroom hardware and furniture hardware. In the coming months, Stanley will continue to launch a total solution based on terminal industry applications in the Chinese market to meet the individual needs of industry users.
The integration of domestic and foreign companies will further accelerate
In order to improve their own strength and expand the international market more quickly, domestic hardware companies will accelerate the integration with foreign companies through various means to improve product quality and enhance competitiveness. The case of international large enterprises acquiring domestic well-known hardware manufacturing enterprises is not uncommon. For foreign hardware companies, markets such as North America are relatively mature, and growth is relatively slow, while the Chinese market maintains a growth rate of tens of percent, so increase The investment in the Chinese market is a wise move. For example, Stanley's acquisition of the top 500 companies in the United States has been frequent in Asia. All indications are that the Asian market is an important development direction, while China is the main battlefield.
The next few years will be a high-speed shock period for China's hardware industry. This high-speed shock will lead to an expansion of the polarization of the hardware brand camp. Survival of the fittest, some enterprises that do not adapt to market competition will withdraw from the market competition through different channels, and a group of more internationally competitive hardware enterprises will stand out.