It is understood that in the past year, the promotion activity of “Good Furniture · Made in Chengdu——Sichuan Furniture Global Trip” organized by the Provincial Furniture Import and Export Chamber of Commerce has traveled all over China and abroad; “Chengdu Brand Furniture Direct Selling Week” has been proud Performance; "Red Star Macalline Strategic Cooperation" progressed smoothly; "Sichuan Furniture Information Center-Chuangyiyuan" was successfully established; "Sichuan Brand Furniture Direct Sales Center" opened in full dress, letting "good furniture · made in Chengdu" these 6 words Become a symbol of Chengdu furniture, Chengdu furniture has become Chengdu's business card.

After basically achieving the goal of enhancing the regional brand of Sichuan furniture, Chengdu furniture industry launched a new strategy to further expand the domestic and foreign markets.

Sichuan brand furniture direct sales centers all over the country

Sichuan Furniture will continue to open Sichuan brand furniture direct sales centers nationwide on the basis of last year. At present, Hunan Zhangjiajie East Hunan City, Chengdu Furniture Industry Park core project home and Jiayuan International Home Furnishing Mall have been implemented. At the same time, it will also build a Sichuan boutique furniture direct sales center in Yudaiqiao, a high-end business district in Chengdu, to make the concept of "good furniture, made in Chengdu" more popular.

Join hands with well-known furniture groups to point to the domestic primary market

Following the signing of a strategic alliance agreement with Red Star Macalline, Jiangsu and Zhejiang last year, this year's cooperation area will be further expanded to the entire East China market except Shanghai. In addition, Sichuan Furniture Import and Export Chamber of Commerce has reached a national cooperation consensus with Wuhan Ouyada Furniture Group to open Sichuan brand furniture direct sales centers and Chengdu furniture pavilions across the country. Sichuan Furniture is expected to usher in new development milestones.

Sichuan Furniture Global Bank took the initiative to attack overseas markets

In 2010, Sichuan furniture exports totaled a record USD 201.2 million. "Sichuan Furniture Global Travel" is part of the international strategy of Sichuan furniture brand. This year, the Sichuan furniture industry will be more active in overseas markets. In March, Sichuan Furniture participated in a Malaysian exhibition for the first time with great success. Next, it will organize furniture companies to conduct investigations and surveys in markets such as Europe and the United States, with the aim of further expanding overseas markets. It is reported that the upcoming inspection of European markets such as Milan and Cologne in April will be the largest in China's furniture industry to observe and inspect overseas markets.

Consolidate "one exhibition and three sales" to build a first-class domestic trading platform

As one of the most influential furniture exhibitions in China and one of the largest self-organized exhibitions in Chengdu, the 12th Chengdu International Furniture Industry Exhibition will be held from July 3rd to 6th this year. Reaching 8 billion yuan will further consolidate the professional status of Chengdu Furniture Fair as "the first platform for domestic sales"; at the same time, as an important extension of Chengdu International Furniture Industry Exhibition, Chengdu Brand Furniture Direct Sales Week is based on the success of last year. New elements will be integrated to form a three-dimensional pattern of “one exhibition and three sales” in Chengdu furniture market every year. Rong Yuwei revealed that similar activities will be held in other parts of the country, and eventually form a joint force of Chengdu brand furniture direct sales.

Strengthen enterprise quality system training and set industry benchmarking enterprises

This year, the Provincial Furniture Import and Export Chamber of Commerce, together with the Chengdu Municipal Quality Supervision Bureau and other functional departments, will popularize the quality system knowledge for Sichuan furniture enterprises and carry out furniture quality standard testing. Evaluation criteria, the selection of the first batch of Chengdu furniture benchmarking enterprises, give play to the exemplary role of advanced enterprises, and thus improve the quality of the entire Sichuan furniture products.

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