"Letter harassment" how to avoid micro-marketing in the furniture industry
August 25 14:09:52, 2023
Micro-marketing in the furniture industry needs to avoid “trust harassmentâ€. Today, WeChat, as a social software, plays a very important role in the marketing model of the entire furniture industry. It can not only use mobile terminals to display advertisements of furniture companies, but also promote corporate brands, and it can also effectively interact with consumers. It is an emerging fashion and effective marketing tool. Furniture companies can use the push tools in WeChat to promote the brand to the consumer groups. However, this kind of push will be considered as “trust harassment†by consumers, which may not only achieve the desired effect, but may also be counterproductive. Therefore, furniture companies need to be more cautious when using WeChat marketing. Give full play to WeChat "social" function to enhance interactivity. WeChat is a widely used social software. After all, it is a social-oriented software, so companies can create consumer friends in this circle. The topic is discussed, and the topic of the consumer is properly and appropriately adjusted to the enterprise product. On the other hand, activities are the most frequent marketing model of WeChat marketing. Whether it is to send prizes or participate in the same topic, this must be the fastest way to increase the growth rate of fans. The usual marketing field is generally given by books. Lord, although sharing to the circle of friends, the promotion significance may not be as obvious as the enterprise, but it can increase the interactive activity of the fans. Pushing consumers of furniture products that meet consumer needs as an audience, there is no obvious “loyalty†to the brand of furniture products, they will only choose products that are very practical for themselves, so furniture companies are using WeChat to promote In the news, we can launch a series of soft articles systematically and systematically in response to relevant market research. Only effective content can correspond to the real audience to recover the corresponding feedback. Seeing people to serve is the standard strategy of content marketing. If you provide your fans with topics of interest to them, they may have the possibility to participate in the interaction. The initial stage may be a fan. process. The content of the push must be thematic, strategic, rather than a day to the forum marketing, tomorrow to a microblogging marketing, the day after tomorrow to the WeChat marketing, must be systematic push. Of course, the recommendations of the special industry are best 1-2 per week, otherwise the audience will be crazy. Public account needs to have accurate group positioning. Account positioning is very important. It is a micro-signal for content output or content generated by the whole people. This is a question worth considering. Some furniture companies have accumulated thousands of WeChat fans, all of which are real, but only a few dozen people participate in the event. The difference between WeChat and Weibo is that it is not the number of fans but the number of fans. A Weibo can sprinkle millions of fans. Every day, jokes are full of energy. WeChat wants absolute precision. Ning attracts precision powder from 300 industries, instead of making its own powder into a “dishesed fanâ€. The media industry believes that the promotion of WeChat is one of the most innovative and effective marketing methods in the new media era. However, furniture companies need to consider the applicable degree from many factors while using this weapon, so that they can achieve the ideal when they are used. Effect.