Individual wardrobes in the wardrobe industry, many companies cross the border to grab the "last barrel of gold"
August 25 14:09:17, 2023
The wardrobe industry is undoubtedly a new star in the home market in recent years. Home furnishing companies are paying more and more attention to this market segment, and the intensity of competition is getting hotter and hotter. From this year's major exhibitions, we can find that this field has become one of the focuses of competition among major brand home furnishing companies. There is a huge potential for competition and there is potential for competition. Home furnishing companies are flocking in, and the fancy is the strong demand market behind the Chinese wardrobe market. In recent years, as a segment of the home market, the development of the wardrobe industry is amazing. In addition to the old-fashioned wardrobe enterprises such as Sophia, Haley and Schneider, emerging brands such as Piano and Han Li are also rapidly growing up. In addition, companies with big brands like nature, icons, Wrigley, and the United States have also crossed the border into the wardrobe industry. In fact, Midea’s entry into the wardrobe industry as a home appliance company has caused an uproar in the industry. Some analysts told reporters that these companies flock to this segment, the most important thing is to seize the market, especially the overall wardrobe market. It is understood that the concept of the overall wardrobe into China is only 10 years. The time to form an industry in China and reach a certain scale is shorter, which can be said to be an emerging sub-sector. However, from the data point of view, the development of this industry in China is very fast. The most important thing is that because of the emerging industry, the market space is very large. According to the data, in the current urban households in China, the overall wardrobe ownership rate is only 6.8%, which is far lower than the average of 72% in developed countries. In the next two or three years, the market capacity of the overall wardrobe is expected to double. The China Market Monitoring Center (CMMC) released the "China's overall wardrobe industry market research report" also shows that in the next four or five years, China's overall wardrobe market will have more than 20 million sets of market capacity, an average of more than 5 million per year set. Roughly calculated, this is the market potential of 400 billion yuan. Such a big market temptation, the company's crazy behavior can be understood. In fact, for the home industry, after years of development, competition has begun to heat up, and now the wardrobe market is considered to be the "last barrel of gold" in the industry. The person in charge of the home business has said that compared with the segmentation areas such as cabinets and wardrobes, the low concentration and huge imagination space in the future have become the biggest driving force for enterprises to enter. The market start-up brand is obvious for the market potential of the king wardrobe industry, but not all companies can make a big profit. Now, including some big-name companies are rushing into this market segment, this phenomenon has caused industry concerns. For the domestic market, the wardrobe industry started very late, which can be said to be the latest professional field in the home industry. In fact, after the concept of the overall wardrobe was introduced into the country in recent years, it has aroused the attention of many home furnishing enterprises in this industry. As far as the current production distribution is concerned, the overall wardrobe enterprises that started relatively early are mainly concentrated in the four regions of Guangdong, Beijing, Shanghai and Chengdu. Such as the European cabinets, good Lai Ke, Sophia, Shi Niman and so on. However, these enterprises are still in the development stage in the field of wardrobes, and the degree of development is far from being mature in other fields. In other words, the domestic wardrobe industry still has not established its own brand system, but is still in the stage of individual melee. This is also the main reason why companies still dare to cross the border to "grab the ground." For wardrobe companies, building a strong brand quickly is key. This is an urgent need for both the individual enterprise and the benign development of the industry. Especially for the emerging concept of the overall wardrobe, to some extent, brand building is more important than sales data. In fact, according to relevant analysis, the commercial war around the overall wardrobe brand building and competition has started in 2009, and the process continues. In the next 3-5 years, the overall wardrobe industry pattern will undergo considerable changes.