In the pan-family industry, in the first ten years, the first-tier brands are magnificent and dominate. In the next ten years, the second-tier brands will accumulate in the mainstream market! test. High franchise fees, high operating costs, and high operating indicators have made many first-tier brand dealers feel more pressure. According to data, 40% of first-tier brand distributors have switched to second-tier brands since last year, and the trend has continued to intensify.

 

 

First-line brand franchisees have little profit margins

 

There are relatively many joining requirements for first-line brands, which requires that the store location be located in a prosperous area, the store area must be large enough, and the sales index is also quite high. In the prosperous area, commercial and residential are basically mature, and the occupancy rate of more than 98% makes the shops required by big brands unable to settle down! And some well-known brands rely on their high brand awareness and do not pay much attention to the average franchisees. Support policies are few and far between, resulting in the profit margins of these brand franchisees being too small and the store survival rate low.

 

First-line furniture brands are competing for competition and fierce competition has intensified the "disaster" of franchisees to varying degrees. And the brands below the third line have no favorable living space, which greatly dampens the confidence of the majority of potential franchisees. Therefore, second-tier brands have highlighted their advantages.

 

In the industry, there are still a considerable number of second-tier brand enterprises that do the opposite, walking at the forefront of the industry, vigorously supporting franchisees, and achieving good results. Not only have they strengthened their support for franchisees, but they also often provide training and other support, making franchisees full of confidence in the brand while making profits. And these franchisees are gradually maturing. Compared with some first-tier franchisees, they are no less inferior in experience or quality.

 

Second-tier brands are popular with investors

 

Under the general trend that the first-tier brands have increasingly strict requirements on franchisees, some second-tier brands have seized the opportunity to break through and become a unique company in the industry. In my communication with dealers, I learned that a large number of dealers believe that first-tier brands have certain advantages in added value, but the threshold is still exciting, and second-tier brands will be their first choice for investment in the pan-furnishing industry in the future.

 

With the strong support for franchisees and the in-depth promotion of terminal policies, second-tier brands have been popular among investors in a short period of time. At the same time, they have gradually emerged due to the consumption capabilities of the current consumer groups.

 

Market demand promotes the rise of second-tier brands

 

Looking at the current situation, the vast majority of demanders of pan-home products are concentrated in the "post-80s" and "post-90s" groups. For these young people, the pressure to buy a house determines their lower requirements for household products, and choose a mid-to-high price that is more suitable for them to smooth the transition.

 

It can be seen that the second-tier brands have all kinds of support from upstream manufacturers, have a favorable living space in the circulation process, and are favored by specific consumer groups in the terminal consumer market. Therefore, second-tier brands will eventually become the focus and hotspot of investment and consumption, and gradually occupy the mainstream market. (Editor: Peter)

 

Angle Valves

Globe Valves and angle valves are designed for throttling or regulating flow in commercial and industrial applications. Bronze, cast iron, or cast ductile iron materials. Threaded, flanged, or solder end connections.

Angle valves for use in commercial and industrial applications. Typical services include hot and cold water, HVAC, steam, compressed air, gas and other general utility services.
Vacuum angle valve is used for turn on or shut off the airflow in the vacuum pipeline, the applicable media is air and non-corrosive gases.
It has two structures, one is angle type and another is a 3-way type within an ISO-KF or ISO-F various flange end pre-pump port.
a) Small diameter (≤DN50) valve body are precision investment casting.
b) Large diameter (> DN50) valve body are molding shaped seamless steel or steel plate.
c) Bellows sealed structure can withstand 150ºCtemperature, metal sealed structure can withstand 450ºCtemperature.
d) Can install on any position to control the airflow in the vacuum pipeline, as an on-off valve purpose

Angle Valves, Angle Globe Valves, Brass Angle Valve, Zinc Angle Valve

ZHEJIANG KINGSIR VALVE CO., LTD. , https://www.cn-kingsir.com