On June 28th, the World Brand Lab released the 2011 (Eighth) “Top 500 Most Valuable Chinese Brands” in Beijing in 2011. The Shiyou floor successfully entered the 9 billion yuan level with a brand value of 9.229 billion yuan. Ranked third in the building materials industry, becoming a model for the successful operation of China's floor brands. This is also the fifth time that WorldFriends has ranked among China's 500 Most Valuable Brands.

In the ten years of brand development, Shiyou Floor has always been at the forefront of the industry due to continuous technological innovation. Since its establishment, Shiyou Floor adheres to the entrepreneurial spirit of “innovation, change, unity, and excellence” and continues to provide global customers with products of superior quality.

In 2005, the World Friends began to implement artificial inspection of moisture content. At that time, the industry caused an uproar, and also welcomed the cooperation with the United States JOHNSON company, and won the floor industry technology and quality leader among consumers. In the world, Shiyou Floor was also selected for the “China 500 Most Valuable Brands” for the first time in 2006 with a brand value of 1.327 billion yuan. Since then, Shiyou has been among them. In the past 2010, WorldFriends redefined high-quality flooring from the five indexes of wearer, scratch-resistance, environmental protection, configuration, and stability that consumers are most concerned about in wood flooring, and introduced 5A standard boards in the industry. Hot discussion in the industry, this year's World-Friendship brand is also listed in the "Top 500 Asian Brands" list, marking the world's first-line brands from the domestic world into the ranks of international brands.

It is understood that a total of 41 companies in the building materials sector have been selected as China's 500 Most Valuable Brands this year, and Worldfriends' Flooring ranks third in the building materials industry with a brand value of RMB 9.229 billion. Mr. Yu Xueli, deputy general manager of WorldFriends Floor, said that the World Friends was selected as “China's 500 Most Valuable Brands” for the fifth time. It is the society’s full affirmation of the WorldFriends brand and product quality. The WorldFriends will continue to be “China Top Brand”. "Towards the development of the "World Famous Brand", we are brave enough to advance. The world's friends are confident that China's wood flooring industry will be brought to the world level.