With the progress of the times and the improvement of living standards, the concept of people's consumption has also quietly changed. In the same way, the market is also a wonderful thing. It will also be "disguised and changed" with the people's ideas. However, even though they are rejuvenating their makeup, they have changed their clothes, they have changed their face, and even changed their name to their last name. But in the end, it is still essential.

The ceramic market is also. Look at the current product, whether it is soft porcelain, or antibacterial porcelain, or ionized brick, music ceramics, sports ceramics, laser ceramics, thermal ceramics, etc., in fact, is still a brick. However, in this different brick, there are more things that are more subtle than other products, such as technology, such as new materials, such as fashion elements, such as a very mysterious concept, an extremely tempting name... these In the mouth of the business, it has become a new selling point. However, consumers have a very smart eyes. Although they also have curiosity about new things and their yearning for new products, in the final moments, they often focus on practicality and price as their first priority. In this same savvy business and savvy consumer contest, how did the merchants make their own moves and grab the attention of consumers at the first time?

View 1: Anion glazed tiles bring a luxury experience

With the accelerating pace of life, the urban population living in the steel and cement industry may often plan how the family can use their leisure time to leave their work, study, and life in trouble. They are in the embrace of nature and happy to listen to the music. The purest sound of nature may come to the blue sea, stepping on the gentle and delicate quicksand, and letting the cool sea breeze greet you. All of this is to teach people to feel relaxed and happy. However, today, perhaps this "luxury" experience can be realized in your little space. Of course, this credit is due to the advent of a new type of glazed tile with negative ion release. It is reported that this product is the use of unipolar mineral tourmaline ultrafine powder as the main additive element, the use of unipolar minerals can ionize air water molecules, generate negatively charged ions, the use of rare earth elements to activate its negative ion release function , Produce the corresponding functional powder additives, and then use the functional powder with the existing ceramic raw materials to produce a ceramic product with negative ion release function with a reasonable formula firing combination, and the product appearance compared with ordinary glazed tile products, and no Any difference, but it has health care, remove odor, purify the air, eliminate formaldehyde and other effects. In addition, when the product is used, it has to react with the moisture in the air to release negative ions. Generally, in the kitchen or bathroom, the humidity of the air is relatively large, so the generation of negative ions is easier.

Point two: Antibacterial ceramics cater to environmental trends

Nowadays, with the continuous enhancement of consumers' awareness of environmental protection and health, ceramic products with highly effective antibacterial and anti-fouling functions will undoubtedly be favored by consumers. It is understood that the new antibacterial technology developed by Shuncheng has been used for the first time in super-bright polished tiles, which perfectly solves consumers' needs for environmental protection and health. It is reported that this new antibacterial ceramic product has applied for a national patent. Compared with the traditional product, it has added a new type of composite special ceramic antibacterial agent to kill or inhibit the growth of microorganisms through surface contact without any light effect under any environmental conditions. And breeding, and then achieve the purpose of long-term health, safety and self-cleaning, can effectively prevent the spread of bacteria, reduce cross-infection, spread of the disease and product properties are stable, antibacterial effect lasting. At the same time, the surface of the product is repeatedly rinsed with water several hundred times or the product is placed in a relatively harsh environment for 2-3 months, and then tested, its antibacterial rate against Escherichia coli and Staphylococcus aureus can still be over 90%. . The product can be widely used in homes, schools, hotels, banks, offices and various office buildings and other places, the use of methods and general use of ceramic products is no difference. The relevant personage of the company stated that this ceramic product with antibacterial function is the only one in the industry and will be listed on Qingliang in early July of this year. In addition, the product not only adapts to the development trend of environmental health, but also does not increase the price of antibacterial drugs.

Point three: soft porcelain reflects the pursuit of high quality of life

In order to meet consumers' demands for high quality of life, Fukmei Company has strongly introduced soft porcelain. According to the person in charge of the company, the soft tiles are made from ordinary clay, natural and free of any pollution, flexible and comfortable. They are suitable for barefoot walking, can effectively relieve foot fatigue, and play on children's bones and the knees of the elderly. Effective protection. In addition, soft porcelain has a low water absorption, with an average of 1.96% and a maximum of only 2.26%. In addition, the product's moisture-proof and anti-slip performance is superior, even if water does not slip, in the southern rainy season, when other building materials products "sweat," soft tiles can be kept dry and pleasant. And it is also lightweight, thin, can reduce the transportation, inventory costs more than 80% For users, every decoration of 100 square meters of the house, the use of soft tiles can save space 3%. The person in charge also stressed that since the raw materials used in the soft tiles are ordinary clay, they can save 80% in the firing process, which greatly meets the requirements for energy conservation and environmental protection.

Statement one: practical first, function is selling point

"Music ceramics? Sports ceramics? At first glance, thought it was a ceramic product that could sing and exercise?" When a reporter asked a Sichuan consumer without any explanation, she laughed. Said, "However, giving a product a wonderful name is largely a concept. However, it will give consumers an atmosphere in the purchase of products, but also seize the young, fashionable Some consumer psycho-music ceramics with unique personality may not be music at all, and sports ceramics will not move at all but it will attract attention. "However, when talking about whether to purchase such a conceptual ceramic product, why? The utility of the product is first, followed by the price, style, etc., while the concept product is just a selling point.

Statement two: used in children's rooms, I can worry much!

"The soft tile? Is it soft? Is it already on the market?" In China Ceramic City, Ms. Zhang, who wants to buy new home decoration materials, was interviewed in amazement and asked the reporter in surprise. When learning of the nature of the soft tiles and their availability, Ms. Zhang expressed her interest in using the tiles in new children's rooms. Because his 5-year-old son is very naughty, he will fall on the hard floor every day, "black and blue." If you have the protection of soft tiles, it can be more peace of mind.

Statement three: used on the table, is a good choice!

“Antibacterial ceramic products are very interesting. For families with children who like to play on the floor and crawl on the floor, it is very practical. Since the tiles can be antibacterial, there is no need to worry too much about bacterial 'attacks'.” A consumer in Shenzhen answered the reporter after learning about ceramic products with antibacterial properties. Another consumer in Guangdong said that in the case of anti-bacterial products without increasing the price, this type of ceramic product would be the first choice. He also answered with a smile, if the product is used on the table, it would be a good choice!

Statement four: I also want to use this type of product!

“After releasing negative ions, anion tiles will not disappear after several years of use. Will the tile be changed after a long time?” said Mr. Zhang, who was consulting the store manager with such a series. problem. “The negative ion ceramic tile itself cannot release ions, but the mineral tourmaline contained inside the tile electrolysis water molecules in the air to increase the negative ions in the air. So as long as the tiles are not damaged, this function is permanent... ..." After learning this information, Mr. Zhang smiled and said: "Haha, then I have to use such tiles in the new house I just bought."

Statement five: very fresh, really want to see!

When asked what opinion the Hubei consumer f King had on ceramic products of these various functions, he could not help but talk: “I heard the soft porcelain, antibacterial porcelain, music porcelain, sports porcelain and other products, I feel very fresh, I really want to see what the product is.If it is both good looking and practical, I think there is a selling point.The current market value orientation will pay more attention to the extension of quality life, since property prices have risen by millions, Do you care about that little money when decorating? The atmosphere of the family is also neatly decorated with ceramic products. Young people generally like bright colors and are full of energy. However, many home buyers are generally not young, and perhaps the older generation accepts them. New things require a certain process."

Statement six: I do not believe those words!

“Currently, ceramic products with all kinds of functional flags are in fact selling the concept. Like many shops where they pass through the store, they see '1-2% discount for the whole shop’s merchandise,' and 'all products start at xx yuan'. The purpose of this kind of slogan is to make people look and buy, but I do not believe these words! However, as a marketing tool, its practice is also desirable, and doing business is to attract people. There are more people to see, but naturally, some people will buy it. However, if a business boasts too much about its products and the function of the final product cannot be achieved, it is tantamount to signing its own brand. The answer.