In the furniture section of Hongpailou, the hot selling scene of Chengdu Taipingyuan Furniture Square, the core furniture store, all conveyed this message: Chengdu's furniture peak season has recovered in advance in 2010, and Taipingyuan Furniture Square opens its doors on the sixth day, from Deyang Consumers in Mianyang, Ya'an, Chengdu and other places went to Taiping Garden early in the morning to buy furniture. The parking lot, which can accommodate thousands of cars, was full of vehicles from all over the province. The management staff of Taipingyuan Furniture Plaza all sighed, "This peak season has recovered in advance!"

Optimistic growth rate furniture market is expected to continue to be hot

How popular will the Chengdu furniture market be in 2010? Will the selling price of furniture rise with rising prices?

At present, the rigid demand for real estate in Chengdu will continue to slowly release in 2010, which means that furniture and other household products will continue to sell well. Chengdu furniture industry frequently open new stores, store renovation and other initiatives to upgrade all convey a message: 2010 Chengdu furniture competition will be focused on the game between the store and the store, will be a fierce competition, consumers will become The biggest winner.

Wu Di, general manager of the Taipingyuan Furniture Plaza, believes that the furniture market in 2010 will undoubtedly rise and become severe. From the perspective of the overall environment, the international financial crisis has not yet fully recovered, and furniture exports will not grow significantly. The coastal furniture owners that dominate the industry are still the domestic market. The Taipingyuan Furniture Plaza has already taken the lead, and the International Home Expo Center with a total area of ​​80,000 square meters will be opened in May, including Chivas, Rodney, Guosen, Yijun House, Jinhualin, Aimeng , Green Town, I Love My Home and more than 100 coastal first-line furniture brands.

Plan ahead and respond positively. In the face of the turbulent industry situation, Taipingyuan's furniture has taken the lead, not only showing its status as a king in Chengdu, but also effectively controlling the sales share of the second and third tier markets in Sichuan. Chairman of the China Furniture Association Jia Qingwen believes that 2010 is still a year of great harvest for the furniture industry. With the excavation of second- and third-tier cities and rural markets, the growth rate of the furniture industry in 2010 is expected to exceed 12%. Chengdu will become another important development zone for the furniture industry. The Taipingyuan Furniture Plaza's move is undoubtedly quite lethal.

The brand is King Chengdu Furniture Store

People in the industry generally believe that the competition in Chengdu's furniture stores will focus on the competition brand, whoever has a larger lineup of famous products will win.

It took more than three months to complete the brand layout, which is a "big event" that shakes the domestic and foreign furniture industry. The Taipingyuan Group will transform the original International Home Expo Center into a veritable "Famous Furniture Pavilion". At present, domestic and foreign furniture brands from Guangzhou, Shenzhen, Shanghai, Beijing, Europe and the United States are all highly concerned.

"There is no doubt that in 2010, the furniture store will undoubtedly be the brand. The new entry brand of the International Home Expo Center must be the famous furniture at home and abroad." Wu Di, a senior member of the Taipingyuan Group, admitted that "the entry threshold for Taipingyuan is quite "High!" It is reported that the total area of ​​the International Furniture Expo Center built by the heavy gold is 80,000 square meters. At present, 20,000 square meters have been won by the Shenzhen and Guangzhou brands originally settled in, and 40,000 square meters have also been heard from Guangzhou, Shenzhen, Famous furniture in Hong Kong and other places quickly occupied. The location of the more than 10,000 square meters of majestic mahogany area is difficult to shake. Although the representatives of the manufacturers who are required to settle in have almost "stepped" the threshold of the office of the mall, the mall has deliberately left thousands of square meters of gold ports, only for the top brands in the boutique. stay.

This is the most powerful brand layout in the 14 years since the establishment of the Taipingyuan Furniture Plaza. This store that radiates the entire western region is implementing the most competitive strategic plan for 2010 at the fastest speed. As early as a year ago, the Taipingyuan think tank was comprehensively planning a brand upgrade strategy, and its movement made the entire industry unexpected. At the same time that all the brands of Taipingyuan International Home Expo Center were reshuffled, Taipingyuan's two major "Sichuan Boutique Furniture Pavilions" in Zones B and C were also announced. These two boutique furniture galleries will all be gathered as a local first-line high-quality furniture brand, competing with the first-class furniture products from home and abroad on the big stage of Taipingyuan Furniture Plaza, and exhibiting the "China Furniture Third City" style.

The establishment of the “International Home Expo Center” in Taiping Garden and the two “Sichuan Furniture Boutique Halls” in the same period was a high-profile establishment, which is obviously a well-thought-out layout strategy. Statistics from the Investment Promotion Department of Taipingyuan show that within a short period of one month, all booths have been famous except those reserved in some shopping malls. All newly contracted merchants in the famous museum of the Taipingyuan Expo Center will complete the store upgrade and decoration in mid-April. In May, a famous furniture pavilion that will affect the entire western furniture market will be honored.

Service-oriented shopping in furniture stores is easier and more comfortable

High-grade decoration and elegant and comfortable environment will be another highlight of competition in the furniture store in 2010. Yesterday

Seen at the Chengdu International Furniture Expo Center in the Taipingyuan Furniture Plaza, the exhibition center with a total area of ​​about 80,000 square meters, which originally positioned the Guangdong-Hong Kong boutique area and Sichuan boutique, has now become a famous furniture museum, including Zhihua Shi, Rodney, Guosen, Yijun Meijia, Jacaranda, Aimeng, Green Town, I Love My Family, Henry Meijia, Pony World, Self-Special Zone, Wood Workshop, Master Craftsman, Mousse, Ou Yifeng, Style, More than 100 coastal first-line furniture brands, such as City Window and Continental Impression, have already settled here. Many furniture brands are busy decorating their stores and are ready to open their doors to welcome customers when the peak furniture consumption season comes in March.

On the first floor of the Taipingyuan Furniture International Expo Center, Chivas, Aimeng, Yingjihuafu, Jinyingma, Federation, Huayuanxuan, Zundian and other specialty stores with classic tastes have signed the entry agreement. To meet the greatest needs of people who adore classics; on the second floor, famous furniture from Guangzhou, Shenzhen and other places have all been present ... The influence of a good brand is not only to live comfortably, but also to allow residents to easily print and print large-scale fashion. Find the same style of your favorite furniture in a beautiful fashion magazine. In addition, the spacious and bright store environment, the attentive service of the staff, tired of sitting in the "Water Bar" to admire the different styles of furniture model rooms, and the delayed sales of closed stores for members ... all of these are In order to let consumers feel more comfortable and relaxed in the process of choosing furniture.

With the successive entry of famous furniture, the products and services in the Taipingyuan field have begun to upgrade rapidly. In order to further enhance the market's comprehensive competitiveness, reintegrate resources, and carefully work after sales, we will strive to build a route to develop large domestic and foreign brands, and strive to achieve a comprehensive market upgrade.

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