With regard to the development of the sanitary ware industry, continuous advancement in technology and life, people's purchase of products is also improved, and the purchase of sanitary ware products is also critical, but sanitary ware consumers are also paying attention to the after-sales service of sanitary ware companies. In the past, the buyer's electricity was sold to the mall alone, and they were bought separately. Now, there are more marketing methods. Consumers will buy several home appliances for the sake of convenience, and choose holidays or special offers. On day purchases, some even participate in online group purchases, which all reflect modern service-style marketing, allowing consumers to receive the most favorable and most satisfactory products and professional services.

After years of development, the ceramic industry has changed from a single tile showroom and a simple buying habit to a real-life display and experiential purchasing habit. Businesses are also trying their best to improve sales services. With the improvement of consumer awareness, there is a higher demand for design effects and decoration styles. They are pursuing their own personalities and are specifically looking for decoration companies to design and construct. However, many consumers do not do business with decoration companies, and they have high fees, particularly material rebates, which make owners skeptical. The smart owners even went to the market to understand the market, and some consumers went directly to the decoration company only to design and construct the materials. The materials were designated by the owners themselves or purchased in the market. This phenomenon has become common.

In order to meet consumer's wishes, many ceramics merchants have been continuously innovating, both in terms of products, on display, and on supporting services, in order to increase retail sales. At present, ceramics marketing has been greatly improved. Businesses are making efforts in designing and displaying. They are thoughtful and considerate in terms of services, so that consumers receive "honorable" services. They are learning to promote themselves and begin to understand what consumers need. They begin to study consumption habits and mentality of consumption and start to solve problems for consumers. They also provide on-site service to understand the situation and maintain guidance. The author and consumers talked about: "Now this article is reproduced in Huaxia Ceramics. The service is much better. Originally I just wanted to come and look at the product, but I was touched by the genuine service of the shopping guide. Sometimes the transaction was successful and I paid a few. A ceramic friend?". They also said: "Sometimes buying a product means buying a service. When you feel good, you buy it. The actual demand for a product is not that high. Guan Jian buys it when you get the enthusiasm and respect of the other person. When you use it, someone cares and it can cause problems. A quick solution will satisfy." Through the minds of consumers, we should think that one more care for more than one love and professional service will have real rewards. Ceramics sales are no longer the past cold shopping, it should be full of ceramic culture, there are real display application effect, a professional guide shopping and sincere service attitude, so that the ceramic industry can develop healthily.

Visited the major ceramic markets, found that large bathroom brand companies pay more attention to service, treat people politely, standing in the guest's point of view to solve the real decoration troubles, but most of the small brands would not achieve this effect, product quality management and display applications Not so satisfactory, service attitude can not keep up, and the ratio between the two will affect the effect of the transaction. As a highly competitive ceramic marketing, we have made great efforts in management and marketing. We have guaranteed product quality and improved service quality. It is a good advantage to market competition. Only focusing on product quality without paying attention to service, or focusing on quality of service products can not keep up, these will hinder the healthy development of enterprises, only to do a good job of product quality, brand image set up, marketing services to keep up with the company can help. The most popular service marketing nowadays is group purchase. It is a group buying activity that combines joy, shopping, eating, swimming and playing. It embodies the consumer's innovative consumption style and living habits. At present, many companies are implementing it, and the effect is good. It is recommended that companies make more innovations in operating methods to be the final winner. The quality of sanitary ware is critical, but sanitary companies must also pay attention to their service. Development of the bathroom market can be increased by gravity.