Double section will go to the furniture market promotion, environmental protection card show certification can not afford to hurt
The National Day is approaching, and the furniture consumption has also ushered in a peak. The bedroom becomes a gas chamber, the new bed sleeps out of leukemia, the children's furniture makes the child cough, and the living room sofa causes aplastic anemia. The consumers also pay more attention to environmental protection when selecting furniture. Recently, the reporter visited two large home stores and found that the eleventh is near, the furniture brands are playing a big fight, environmental protection has become an important gimmick, and various environmental protection certifications for furniture are various. Some online consulting companies claim to be able to help enterprises. Environmental certification for “Operation†products. At the festival, the business is playing a green card. At present, consumers are most concerned about environmental protection indicators such as formaldehyde, whether they are buying furniture or interior decoration. Furniture environmental protection indicators have become the most concerned issue for consumers to purchase furniture. Various quality certifications and environmental protection certificates have gradually become the magic weapon for merchants to attract business. On the morning of the 17th, the reporter visited a furniture city on Jianhua West Road. In a brand furniture store, the reporter just mentioned the issue of “environmental protectionâ€, and the staff introduced the right to find environmentally friendly furniture. "Now a little bit of people who come to buy furniture will ask about environmental issues. If you choose a brand, you can rest assured that our glue is certified." The staff introduced that the formaldehyde in the furniture is mainly from some raw materials added in the production. Such as glue, paint and so on. Subsequently, the reporter visited a number of brand furniture stores, many brands have slogan such as "the lowest amount of formaldehyde emission", and the staff in the store also promoted the products with the quality of "environmental protection, health" and other products. According to reports, in addition to price factors, environmental performance is the main consideration for consumers to buy furniture. Children's furniture pays more attention to styles, and manufacturers often use cartoon shapes to decorate them. In order to comply with children's colorful needs, paints containing excessively heavy metals are also used in some children's furniture. Therefore, consumers are more concerned about environmental protection and safety when purchasing children's furniture. According to the staff of a children's furniture brand store, from the perspective of health and environmental protection, children's furniture is recommended to use solid wood furniture painted with water-based paint. Made from natural wood, it eliminates the appearance of formaldehyde from the source of the material. In addition, water-based paint is a natural environmentally friendly paint synthesized by using water as a diluent and natural resin, and does not contain harmful substances such as benzene and heavy metals. The same brand of children's room including bed, wardrobe, desk, the average price is about 5,000 yuan, and the pastoral style of water-based lacquer solid wood furniture costs a few thousand dollars or even tens of thousands. The fish and dragon mixed environmental certification is difficult to distinguish in the furniture city, and found nearly ten kinds of environmental certification. A citizen who came to buy furniture, Mr. Liu, lamented the reporter that "the environmental certification is really messy." Most consumers do not have professional discriminating skills for such furniture. They only use environmental certificates to judge whether the selected furniture is environmentally friendly. However, there are no special standards for environmentally friendly furniture in China. The reporter visited and found that not only the environmental protection brands are numerous, but the standards are vague and the prices are very different. There are "ISO9001 quality system certification", "ISO14001 environmental system certification", "China environmental labeling product certification", etc., the logo also has a dozen ring signs, green choices, three types of environmental protection and many other. “Which ones say that they are the most environmentally friendly, but the certifications are different.†Not only are consumers guilty, but the various certificates have been “not heard†by some people who have worked in furniture stores for a long time. In this furniture city, almost every brand has a so-called environmental certification, but where does the certification come from, and what is the certification process? Many of the staff use the phrase “we are all certified by the national departmentâ€. skip. Some staff members have to turn the certificate and tell the certification unit. The reporter carefully observed that the signs and certifications of these so-called "green" and "environmental" furniture have different origins. These certifications are national, local, and institutional associations, and there are also some testing units that are difficult to distinguish. true and false. Sales personnel are also ignorant of these certification bodies. The reporter also found that the environmental certificate of the store was in 2008, but the sales staff told reporters that these certificates are available every year, but these new certificates are faxed from the headquarters, all black and white, not good-looking. “Show†certification can also be bought with money. “Show†certification has become a necessary form of sales promotion. According to interviewed industry insiders, various types of certifications on the market have gold content, and some enterprises have the highest level of national-level certification, such as quality inspection certificate, China environmental label product certification (ie "10-ring certification" )Wait. “There are hundreds of environmental certification institutions in China, with a registered capital of only 3 million yuan, and the threshold is very low.†With the gradual formation of the environmentally friendly furniture market, the certificates provided by some enterprises must be “not reliableâ€. Suspect, if some of the certifications are self-made, some are paid for, or issued by some institutions that do not have certification. In this furniture market, a product agent of Zhang surname told reporters that in the aspect of furniture environmental protection certification, the state does not have compulsory certification regulations, but adopts the principle of voluntary, so the environmental certification in the market is relatively confusing. The agent introduced that the current industry-recognized environmental certification, in addition to the internationally accepted ISO14000 environmental system certification, is the "10-ring certification" and "CQC quality environmental products" certification. Both are official certification marks with official nature. The former is jointly promoted and issued by the Ministry of Environmental Protection and the Ministry of Finance. It is the highest level of environmental protection product certification in the country. In government procurement projects, products with the certification can be preferentially purchased. . The latter is the authoritative quality environmental certification mark in China after the “10-ring certificationâ€. After entering the “Environmental Product Certification†in Baidu, the reporter found that a consulting company claimed to be able to help the company “simplify the procedures and ensure that the ten-ring certification is successfully obtained in a short period of timeâ€. The reporter called the website in the name of a furniture company. The staff of the consulting company told the reporter that the enterprises in the ten-ring certification should first apply, and they can give advice on the application. Only after the application can the "operation" be carried out. As for the specific "consultation" and "operation" prices, the other party did not disclose. 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