In 2012, the building materials industry continued to slump and the market began to adjust deeply. In 2013, it was said that this will be a shuffle year, and the crowds will compete, and one moment will come. Regardless of whether the trend is picking up in the second half of 2013, the changes in the market will be confusing. It is necessary to constantly resort to tricks and tricks. In short, we must not wait until we catch the initiative and take the initiative to attack, and we must survive the storm.

Interpretation of popular trends Key words: Alliance Trends: Brand Baotuan Walking Joint Marketing In 2012, when the building materials market suffered a cold winter, the phenomenon of major brands holding group warming and joint marketing has become a new trend in the industry. In fact, not only the Pearl River Delta region, but also major cities across the country have set up an upsurge of alliances, and a variety of different sizes and loose or tight brand alliances have mushroomed. This multi-industry alliance model enables companies to gain competitive advantage and brand awareness in a short period of time. In 2013, it will be in an invincible position. Terminal marketing is the most critical, and it is the crisis that depends on the strategy of each company's helm.

Keywords: channel sinking trend: three, four-tier cities highlight the market in 2012 we are opening up channels, occupy the market, only to maintain market share, in order to form a joint promotional effect, expand brand awareness, bigger and stronger. Channel development should be synchronized with brand building, occupying the terminal without a brand image. How long can the red flag be floated? In 2013, as the new central government advances the urbanization reform, it faces the saturation of the market in the first and second tier cities. More building materials companies will seize the third- and fourth-tier cities.

Keywords: low-carbon fashion trend: thin brick tiles become the new darling of tiles on the market this year, the emergence of thin plate ceramic tile, because the thickness of thinner than ordinary tiles, lighter weight, but its hardness, wear resistance, surface gloss and stain resistance Not discounted, 2013 will become the new darling of the tile industry. This tile uses new materials and technologies. The thickness of the brick body is only one-third to one-half of that of ordinary tiles. Not only raw materials, fuels, production and transportation costs are greatly reduced, but light and thin tiles are also convenient for workers. As technology matures, prices will decline and it is expected to become popular in the market next year.