The electromechanical online editors listed the new year's hot words for the 2011 China's hardware industry. They were released here to provide new ideas and new horizons for the development of the hardware industry. This article is a series of reports, three, this site will be constantly updated, so stay tuned!

Ranking Eleventh: Iron Ore Negotiations

In 2011, three world iron ore suppliers led by Rio Tinto, BHP Billiton and Vale waived the annual pricing power and switched to a quarterly pricing system, which increased the spot price of iron ore. A London steel business briefing is expected, for this reason, Chinese steel makers may spend 4% to 7% more raw material costs than in the previous quarter.

Luo Bingsheng, executive vice president of the China Iron and Steel Association, said in a monthly talk on the economy of the International Economics Center on February 23 that domestic iron ore production growth will be inevitable in 2011. In addition, China must increase overseas development and cooperation. The overall low profitability of the Chinese steel industry is due to the rise in international iron ore prices. In addition, the monopoly of iron ore supply and the existence of two price systems in China are bound to be at a disadvantage in the iron ore negotiations. This cannot be resolved through negotiations. China must increase the development of domestic mines, reduce its dependence on foreign countries, and increase the development of foreign resources. He predicted that the situation will be completely reversed in the next 2-3 years.

Twelfth in the list: home appliances to the countryside

Different from the case of “home appliances going to the countryside” are famous brands, the data shows that the “unknown brand” of the low-end hardware products in Tangshan, Hebei, Jiajiang, Sichuan, and Chaozhou, Guangdong, the three major producing areas, monopolizes the national rural 90% market. Compared with middle and high-end production areas such as Foshan and East China, even if the entire manufacturing industry was greatly impacted in the second half of 2010, the low-end hardware products are still selling well in rural areas. The potential for rural consumption is huge, and it is also the future of the hardware industry market. trend.

The thirteenth list: hardware exhibition

After the Spring Festival, local hardware exhibitions were held in succession. The 19th China International Hardware Fair will be held in Shanghai on March 9-11, 2011. For a time, “Hardware Exhibition” has become a hot word. Under the general trend of global manufacturing center transfer to China, the hardware exhibition is undoubtedly in line with the needs of international and domestic hardware market development. It is of great importance to promote the export of hardware products in China, promote industrial technological progress, and improve the level and grade of products. , has been widely recognized by the majority of hardware companies, support and response.

Rank 14th: Recall

Toyota's "recalling wind" has caused flu in all walks of life and product quality issues have become the focus of consumers' attention for a time. For this reason, hardware companies that have never shaken off the shadow of quality have begun to pay attention to quality and improve product performance. Since 2011, recalls of hardware products have continued to occur. For example, IKEA has announced that it has recalled 26,000 recalls in North America due to the fact that the bolts that support the mattress are not long enough, which may cause bed breaks and eventually lead to child oppression and suffocation. Singlair Crib; Shanghai General Motors will recall some imported 2009 Cadillac CTS cars from March 21, 2011 due to the possibility of the nuts falling off. The bolts and nuts have problems and the small parts cause trouble. Are they a pair of scum of hardware products?

Rank 15th: Channel Development

The traditional hardware and electronic marketing channel model, there are three main: First, the distribution agency model; Second, the cooperative business model; Third, the channel self-operation model. Hardware companies set up branches or offices to directly target the target customers for market sales and promotion. With the gradual development of the market and the continuous changes in the situation, these three models have gradually revealed their respective drawbacks. The innovative marketing model has become a major task for the hardware industry in 2011. In the increasingly fierce competition in the industry, hardware companies have to open up new ways of product sales through new channels and new channels, the combination of traditional channels and network channels become a new choice for hardware companies.