For the home textile industry, if the home textile manufacturers want to occupy the regional markets of the country and become bigger and stronger, they will be inseparable from the dealers. The quantity and quality of the dealers also mean the strength of the home textile brands. For example, Baojia Home Textile, one of the top ten brands of home textiles, has become a brand enterprise in the home textile industry because of its nearly 1,000 quality distributors. Therefore, for home textile enterprises, investment promotion is the top priority of daily work. Many corporate activities such as brand planning, packaging promotion, advertising, celebrity endorsement, and participation are all carried out around investment. But as a franchisee, how to choose a brand, what to pay attention to before and after joining the brand, how to cooperate well with the manufacturers, to achieve a win-win situation, it is a problem that must be considered, roughly summarized in the following two aspects:

First of all: "know" before joining

What are the needs of a qualified dealer? There are many answers to this question. No matter how you answer it, you will not exceed the following three points:

Have a good understanding of the economic level of the region

What is the level of consumption in the region, the consumer population is divided into several grades, the price of high-middle and low-end home textiles and the market capacity are large. How many dealers in the local textile brands currently have their own local market, how are they doing in the market, Very strong. After such a survey and comparison, we can know what the regional market situation is, and then we can find out which grade of home textile has more space in the local area. For example, choose a product line like the brand home textile Baojiao home textile, and the price range is from the middle to the middle. Highly, it is suitable for the home textile brand of most people, or choose a brand with high price and high price like Luolai.

Learn more about home textile brands

The in-depth understanding of the home textile brand to be represented, the brand's reputation, reputation, design, management, product quality, production capacity, etc. must be fully understood.

Check out some brands and find the right brand

Because different brands have their own different advantages, as mentioned above, Baodi Home Textiles is more focused on the reasonable setting of design and price range. Luolai Home Textiles focuses on the promotion of enterprises, and should do as much as possible in the preliminary work to avoid It is also the beginning of good cooperation to make wrong decisions because of impulsive impulses.

Second: After joining, you should "use your heart"

After becoming a home textile brand distributor, we must treat the market with a positive attitude. Some dealers are completely dependent on the manufacturer in the process of operation. If they leave the factory, they cannot operate independently. Please ask the manufacturer for training, ask the manufacturer for guidance, and rely on the manufacturer to help us with the order... This can only become a long-term child and grow up on its own. No benefit.

In fact, the cooperation relationship between the manufacturers also requires the two sides to carefully manage, mutual understanding, mutual support, and good interaction to form a good cooperation. The dealer faces the end customer, which is not only the customer's service provider, but also the manufacturer's vanguard and scout. The information collected in the first line of the market should be promptly fed back to the manufacturer, and the manufacturer should make good suggestions, and finally achieve a win-win situation.

In the process of operation, dealers must actively and actively explore the market, establish good relationships in the local area, and rapidly expand sales, so that they can get more support from manufacturers. At the same time, we must be a caring person, understand the connotation of home textiles, combine the living habits of local residents, solve the shortcomings and shortcomings of the agent products, increase communication skills, and gain customer trust.

Of course, in order to gain the recognition of the local market, in addition to the quality of the product itself, the reputation of the dealer is also crucial. The regional market is limited in scope, and a bad event will spread, which will have a fatal impact. The same good event will also bring more orders to the dealers. Returning customers and the introduction of regular customers are very important. The author once interviewed the dealer of Baodi Home Textiles in Jiangyin. As a county town, Jiangyin has opened four specialty stores in succession. When asked about the agent Baodi home textile brand, what is most important. The dealer replied that the most important thing is "word of mouth", there is no word of mouth, the dealer's business is difficult to grow, so it is important to be a home textile.

If you can do the above two aspects, learn more before joining, after joining the heart and manufacturers, supervision and communication, then can be regarded as a successful joining, can manufacturers and franchisees get a bumper harvest.

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