The development of the building's video intercom system relies heavily on the development of the real estate industry. The analysis of the intercom market should begin with the first three years of real estate market data.

Year 2009

The sales area of ​​commercial housing in the country was 937.13 million square meters, an increase of 42.1% over 2008. The sales of commercial housing were 4,399.5 billion yuan, an increase of 75.5% over 2008. In 2009, the average transaction price of commercial housing in the country was about 4,695 yuan/m2, and house prices rose by 24% compared with 2008, and the average price rose by 813 yuan per square meter. (Source: National Bureau of Statistics)

year 2010

The number of newly-built commercial housing projects in the country has reached nearly 1.3 billion square meters. Currently, commodity housing under construction in the country includes commodity housing that was built some time ago or even earlier. In 2010, the construction area of ​​commodity housing in China exceeded 3 billion square meters. In 2010, real estate companies considered that the real estate market was very hot and the country sold more than 900 million square meters of commercial housing. (Source: Ministry of Housing and Urban-Rural Development)

year 2011

According to the report of the National Bureau of Statistics of the People's Republic of China on December 12.9, from January to November, the country’s commercial housing sales area was 895.94 million square meters, an increase of 8.5% year-on-year; the sales of commercial housing were 4.9047 trillion yuan, an increase of 16.0%, but in the second half, especially In the fourth quarter, the volume of transactions across the country decreased significantly from the previous year.

In the first half of this year, the average premium rate of land acquisitions in 35 large and medium-sized cities dropped to 12.7%, and the outflow rate rose to 28.9%, which is approaching the level in 2008. As the government's residential control policies further suppress investment and even demand for self-occupation, the market has a strong wait-and-see attitude. The declining trading volume and tight monetary policy have further tightened the capital chain of developers. Many developers began to cut prices, take caution, and slow down their expansion, which may affect the market supply two to three years later.

2012

Despite the slow recovery of developed markets, China’s economy continued to grow in 2011, but the speed has slowed. Tight monetary policy, exports that are dragged down by the appreciation of the renminbi, and the debt crisis in the euro area will all exert downward pressure on the Chinese economy, the world’s second-largest economy, in 2012.

Affected by the potential weakness in the international and domestic economy, the central government’s monetary policy may be relaxed in 2012. In addition to projects that have been started in 10 years and 11 years, although the housing sales situation is not optimistic, the supporting situation should not have a greater impact.

Video intercom market situation

From January to November of this year, the total investment in real estate development in the country was 3.9857 trillion yuan, an increase of 32.8% year-on-year. The area of ​​residential sales was 79.39 million square meters, an increase of 7.5%. The average price of commercial housing in 2010 was 5,034 yuan per square meter. In the first half of 2011, the average transaction price of commercial housing in the country rose by 9.9% year-on-year, but it declined slightly in the second half of the year. (Source: National Bureau of Statistics)

Taking the average residential sales area to calculate the total sales of the residential market in 2011, and the 2011 residential sales of approximately 860 million square meters. According to the average calculation of 100 units per household, the number of new residential sales that can be calculated in the country in 11 years will reach nearly 9 million units. .

The proportion of the funds that the intercom system occupies in real estate is relatively low. According to the national housing sales area and amount, there are two sets of calculation formulas:

The per-person intercom system is 800 yuan (higher than the national average), with an average household size of 100 square meters, and the price of intercom equipment on one square is 8 yuan. In 2011, the country’s residential sales totaled 860 million square meters, and the market for this benchmark video intercom totaled approximately 6.88 billion.

Based on the total national market of 6.86 billion intercoms, although the volume of transactions in 70 large and medium-sized cities across the country accounted for a relatively large amount, the average transaction price of commercial housing in the country should exceed 5,500 yuan in 2011, so analog intercom and semi-digital intercom will still be It is an absolute mainstream, and the digital intercom ratio should not exceed 7%. Several companies with over 100 million sales also rely on analog and semi-digital products, supplemented by figures.

Through the Shenzhen AMB in recent years, we can see that many manufacturers are all focused on digital products, with the application of embedded DSP technology in mobile phones, MP4s, and tablet computers, and the increase in output, will surely promote embedded product solutions. With reduced costs and narrowing the price gap with analog products, MP4 and tablet PCs may even become the turning point for video intercom in the near future. Coupled with the increasing demand for quality of life, technological content and diversity, people will also promote the development of digital intercom systems.

As many new manufacturers continue to flood the building intercom market, the competition is becoming increasingly fierce. However, the use rate of visual intercom products in households in commercial housing proves that this is another broad market with annual sales of 10 million units behind the white goods market. Several domestic white-living manufacturers have also begun to join. Digital intercom market competition, such as Haier, TCL, Changhong, and even the United States and Gree are also actively entering.

Regardless of the policy, the Chinese housing market will continue to develop. According to the relevant development strategy of the State Council, by 2020, China will also build 10 billion square meters of housing. The competition among new projects will become more intense, and the overall quality of the properties and supporting facilities will only increase. The better, with the price down, digital video intercom development prospects will be increasingly broad.