Stone products enter the era of brand competition
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Larry Wright, president of the American Brand Value Association, said that owning a market is more important than owning a factory, and the only way to own a market is to have a dominant brand.
In the past, such remarks were clearly not fully recognized in the Chinese market. But today, this point is being recognized and sought after by the majority of companies. It is the consensus of the business community that first-class enterprises make brands and second-rate enterprises do products. Mengniu is a "bull", but it ran out of the speed of the rocket. In just a few years, Mengniu rushed into the madness, and Mengniu Group became the leader of the Chinese dairy industry at the speed of ultra-high speed. At the beginning of its business, it adopted the strategy of making the factory after the market. In the highly competitive dairy industry, Mengniu's success is undoubtedly the result of a branding strategy.
At present, China's stone industry is also a well-established enterprise, and competition is becoming increasingly hot. As early as a few years ago, it has already been smoky, and now it is even more competitive. From the disorderly competition, price competition and vicious competition in the early years, to the current advocating rational competition and fair competition, more and more enterprises are aware of the importance of the brand. In recent years, a large number of stone brand enterprises have grown through their own brands. Shaped and improved, the brand culture is more ingrained. And some new-born brands are also trying to cultivate brands and explore brand potential.