Key words: Core competitiveness In 2011, China's real estate market will embark on a wave of adjustment and enter the track of "rational development and sustainable development." The round of "the most severe" macro-control that began in 2010 has exerted a decisive influence on the real estate market. The industry fluctuations triggered have greatly affected the current and future development trend of the real estate industry chain. In the environment where purchase restrictions spread across the country, loans tightened, and interest rates on loans rose, the sales of the real estate market plummeted. It is expected that the level of development of the entire industry will be subject to unprecedented restrictions in the coming period, and this impact will be one to two in the future. During the quarter, it gradually spread to the entire industry chain, and the sales of related companies' products will face a very serious situation. Therefore, integrating high-quality resources to find new breakthrough points has become the core competitiveness of real estate companies.

Keyword 2 Industry Reference The China Real Estate Appraisal Center has found in recent years that under the conditions of the general tightening of the real estate market, there are still some phenomena that the building material home furnishing supplier's operating income is stable or even rising, and the profit decline is less than the average level of the industry. Behind it, we find that these outstanding companies are favored by real estate development companies with their stable quality, high quality services, and market recognition, and have gained a large market share in a limited market. If you look for building materials supplier brands purchased by real estate development companies in the actual development process, they can provide good guidance for the market on the one hand, and can also display the brands of these suppliers on the other hand, and exert the brand's continued influence.

Key words third evaluation authority This evaluation also uses the comprehensive investigation method and the typical investigation method that combines the expert interview survey method and the on-site field investigation method. First, interviews and investigations were conducted with the expert director of engineering of the top 500 Chinese real estate development companies, which used key sampling and stratified sampling methods to extract the engineering directors of about 100 typical companies from the database of top 500 real estate development companies in the China Real Estate Assessment Center. As an expert who evaluates the real estate industry chain supplier, the interview method is used to obtain expert evaluation information for related industry chain companies and brands, and by gathering expert feedback information, the top ten with the highest number of favorable reviews are ranked as the basic basis for ranking. Secondly, using field surveys of typical 500 project sites, that is, using stratified random sampling methods, extract no more than 1,000 real estate development projects from the database of top 500 corporate projects, and investigate the actual adoption of industrial chain enterprise product brands. The actual adoption rate of the project is counted, and the supplier brand with the highest adoption rate is obtained from it; finally, the results obtained by the two methods are aggregated to obtain the list of preferred brands for building materials procurement for each sub-industry.

Key Words No. 4 Industry Awards The construction industries covered by this assessment are: elevators, coatings, flooring, tiles, security doors, doors and windows, sanitary ware, switch sockets, lighting fixtures, air conditioners, cabinets, kitchen appliances, water heaters, building intelligence, etc. 14 industries Mitsubishi Elevator, Dulux Coatings, Iconostas Flooring, Nobel Tiles, Maxim Anti-theft Doors, ALUK Doors and Windows, Kohler Sanitary Ware, Siemens Switch Sockets, NVC Lighting, Daikin Air Conditioning, Bologna Cabinets, Siemens Kitchen Appliances, A. O. Smith Water Heater and Lilin Building Intelligence ranked first in the industry's top brands.

The top 500 key words of the keyword are released with the evaluation report, and “the cross-border handshake between the top 500 real estate companies and the preferred supplier brands” will formally start the large-scale docking of the industry chain. The event will run through the year 2011. It can be foreseen that the value of China's real estate industry chain is brewing the power of the potential! A platform for the integration of resources in the industrial chain is also bursting with strong vitality! More than 80,000 service providers and suppliers in more than 60,000 real estate companies across the country and more than 130 related industries have created a new model for the integration of resources on the new media platform with a broad spectrum of cross-networking!

According to reports, on the morning of the report's release, a closed-door conference was held for the China Real Estate Purchasing Purchasing Manager (North China) club. Based on the principle of "openness and sharing", more than 30 branded real estate company procurement officials from Beijing, Tianjin, and Shandong have conducted full exchanges. Under the new situation, how should the procurement department of the development enterprise deal with macro-control, realize the innovation of the procurement model, bring a lower-risk cost operation strategy for the enterprise, and explore important issues such as how to purchase new technologies and new materials to realize real estate value-added, etc. The industry provides new ideas for the optimization of resource allocation and guides the long-term stable development of the industry.

At the same time, this closed-door conference was one of the “Top 100 Docking” series of events and also announced the official launch of the “China Real Estate Purchasing Managers Club”, which is China’s first purchasing managers club facing the country and will be located in North China and East China. The four major regions, South China and Southwest, have landed one after another. Its establishment marks that China's real estate procurement managers will enter a new era of information exchange. Online bidding, 100 suppliers inspections, and regional purchasing conferences will be fully launched in 2011 to promote the efficient integration of the upstream and downstream industries, and to achieve a simple ideal for the Chinese people to live better!

It can be foreseen that the entire industry will work together to carry out a series of activities such as the regional procurement conference, supplier inspection, and the Housing Business Alliance Project Purchasing Manager Club. The top 100 “up and down” of the "Living better" simple ideal!