Dongguan Famous Furniture Exhibition: Building a strong stage to create an industry star
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After the two stations in Hangzhou and Chengdu, the national tour of the international famous Dongguan exhibition continues. With the approach of the 37th International Famous Furniture (Dongguan) Exhibition (hereinafter referred to as the “Famous Furniture Exhibitionâ€) to be held from March 16 to 20, 2017, the industry will be more famous for the furniture exhibition that will be unveiled in a new attitude. look forward to.
“In the past, the famous furniture exhibition has cultivated many furniture stars. Next, we hope to cultivate more stars in various fields of the home industry, including furniture companies, business areas, and circulation markets.†Fang Runzhong, general manager of the famous furniture exhibition, introduced this The second-name furniture exhibition will also hold famous furniture export exhibitions, famous furniture design exhibitions, home accessories exhibitions, and Chinese furniture culture exhibitions. The exhibition scale is 760,000 square meters. A total of 1,253 domestic and overseas companies from nearly 20 provinces, cities, regions and Italy, the United States, the United Kingdom, France, Singapore, Malaysia, Indonesia, Vietnam and other countries will set up booths at the 37th Furniture Fair.
In fact, "making a star" is not only the key word of the 37th famous furniture exhibition, but also a high-level summary of the development history of the famous furniture exhibition and the influence of the industry in the past 20 years.
Integrating the upstream and downstream of the home to create a super platform In the glorious development of the 36 years of 36 years, the famous furniture exhibition created and promoted the rise of countless industry stars.
The famous furniture exhibition is the only internationally renowned professional furniture exhibition developed in China from the production base, so its trends and trends have been receiving much attention. In the past year, if the famous furniture exhibition set the strategic direction for future development from a macro perspective, then 2017 will start from the details, comprehensively improve the service level of the exhibition, and continue to play the famous furniture exhibition to promote the important platform for the development of China's home furnishing industry. effect.
Fang Runzhong said that the spring and autumn exhibitions of the 2017 Furniture Fair will adhere to two different positions. Among them, the spring exhibition takes the furniture brand as the core content to create the furniture exhibition with the most market-exploiting value; and the “fall exhibition†promotes the furniture brand value and linkage market system to realize the “cross-border integration†comprehensive home exhibition.
Especially worth mentioning is that the theme of the 37th exhibition is “Strong Stage, Star-making Heightsâ€. This theme is also the sublimation of a star-making movement based on the success of 18 years and 36 sessions. This exhibition will focus on the outstanding advantages of the industry's outstanding brands and their new products, new models, new channels and so on.
The scale of this famous furniture exhibition reached 760,000 square meters. A total of 1,253 domestic and overseas companies from nearly 20 provinces, cities, regions and Italy, the United States, the United Kingdom, France, Singapore, Malaysia, Indonesia, Vietnam and other countries will set up booths at the 37th Furniture Fair. In addition to the loyal old exhibitors of the furniture exhibition, there are also a number of new well-known home brands. The exhibition will bring together modern furniture, European and American furniture, Chinese furniture, youth furniture, whole house customization, engineering customization, import and export furniture, designer brand, soft assembly decoration, internet home decoration, smart home and many other household items, integrating the upstream and downstream industry chain. Resources to create a new home show super platform.
With the development of the furniture industry, the functions of enhancing brand awareness and shaping product image have gradually become the main functions of the famous furniture exhibition. With the transformation of the furniture exhibition in the furniture industry, its star-making effect is further revealed.
Reforming the selection campaign to create the "Golden Award"
In 2017, the famous furniture exhibition will launch a series of promotion strategies, and the goal of these initiatives is to speed up the “making stars†campaign.
The famous furniture design exhibition, which is an important part of the 37th famous furniture exhibition, will rely on the design home museum as the center to gather outstanding domestic and international home design works and show the power and excitement of design. From the 37th session, the Furniture Fair will also carry out systematic reforms of the selection activities, create the “Golden Award†and commit itself to be the most influential industry special award in the Chinese furniture industry. "We are actively inviting internationally renowned design masters to serve as chairmen of the jury of the jury." Fang Runzhong revealed.
The awards event of the Furniture Fair has been held for 36 years in 18 years. In this star-studded honour band, it covers most of the well-known brands in the industry. This awarding activity is also highly recognized by the industry because the selection system is rigorous and fair, and the implementation of the selection system is strict and determined. In order to make this awarding activity have greater influence, it can promote the development of award-winning enterprises to a greater extent, guide enterprises to dare to innovate and be good at innovation. The organizing committee will plan and design a unique image for the “Golden Award†and hire high morale. The professional judges held fair and impartial selection activities. Well-known designers who have been confirmed to join the “Golden Award†as judges (sorted by last name strokes) include Professor He Renke of Hunan University School of Design and Art, Wu Bin, founder of Shizun Design Brand, Chen Baoguang, deputy director of China Furniture Association Expert Committee, and art of Tsinghua University Professor Yang Dongjiang, professor of doctoral tutor, Gao Yang, director of the Department of Home Product Design, School of Urban Design, Central Academy of Fine Arts, Liang Jianguo, creative director of Beijing Jimei Group, Cui Huafeng, senior interior designer of China, and Wen Hao, dean of furniture research institute of Guangzhou Academy of Fine Arts.
It is understood that the "Golden Dragon Award" has a total of seven awards, namely the Outstanding Original Design Award, the Outstanding Craftsmanship Award, the Outstanding Booth Design Award, the Furnishing Art Award, the Green Innovation Award, the Most Popular Brand Award and the Organizing Committee Award.
Fang Runzhong said that the "Golden Dragon Award" will be based on the fairness and fairness of the past furniture exhibition awards, and then invite internationally renowned designers as judges to strengthen the internationalization of awards to increase its authority.
Fully upgrade the pavilion to enhance the exhibition experience. At the same time, the famous furniture exhibition will focus on improving the exhibition activity specifications, creating new event brand projects, providing exhibitors and visitors with cutting-edge, high-end industry information, bringing together industry elite ideas and solving industry hot issues. To guide the industry's wind direction, and to promote the integration of furniture, design, home accessories, market, real estate, finance and other links, form a new industry ecological chain, and achieve unremitting efforts in the coordinated development of the green supply chain of the home industry.
For the visitors of the exhibition, it is not an easy task to visit the famous furniture exhibition with an exhibition scale of 760,000 square meters. It is also one of the core tasks of the famous furniture exhibition in recent years to align with the international excellent exhibitions and continuously improve the exhibition experience. In recent years, the organizing committee of the famous furniture exhibition has increased the construction of software and hardware for the exhibition. After completing a series of projects such as the new Hall No. 1, the new flyover, the extension hall of Hall 4, and the functional layout adjustment, the site has been upgraded again, from hardware design and renovation, corridor setting, guidance system improvement, and exhibition area. The function setting and other aspects have been upgraded, and the exhibition image has reached a new level on the overall level.
At the 37th Furniture Fair, the exhibition experience will be further enhanced. For example, in the famous furniture export exhibition, the international buyers' negotiation area, dining area and prayer room will be specially set up to provide more intimate services for exhibitors and overseas buyers. At the same time, the famous furniture export exhibition will also provide free five-star hotel housing, free airport shuttle and other services for pre-registered quality customers, so that overseas buyers can visit, purchase conveniently, quickly and comfortably.
The furniture exhibition organizing committee specially hired the famous designer Lu Tao as the chief designer of the overall image of the exhibition, providing a comprehensive visual image upgrade service for the famous furniture exhibition. At the 37th National Furniture Fair, entrances will be set up in all four directions to disperse the flow of people and ensure the smooth passage of visitors into the pavilion. At the same time, Hall 1, Hall 3 and Hall 4-7 will set up a new scientific flow line through transformation or planning to build new passages and install escalators to avoid crowds and blind spots. Every region can be “popularâ€. In the No. 4-7 Hall on the side of Hall 9, the “Italian Import Pavilion†will be built and will be fully displayed in the autumn exhibition. This internationally-rich area will be one of the focal points for attracting audiences, gathering for the 4-7 Hall.
■New changes in the exhibition The first exhibition of famous furniture export exhibition On March 16, 2017, the export exhibition area of ​​the famous furniture exhibition will usher in the biggest upgrade in history, and become the same exhibition of the 37th famous furniture exhibition - the famous furniture export exhibition.
According to reports, the famous furniture export exhibition has been supported by the majority of export enterprises and related industry associations, and successfully completed the investment task. The 2017 furniture export exhibition has a construction area of ​​30,000 square meters and a booth area of ​​20,000 square meters. 110 export enterprises are on display at the same stage. Among them, several furniture export bases such as Hebei Yinzhou and Foshan Shunde participated in the exhibition.
The Export Pavilion is located in Hall 1, which is designed to meet the needs of exporting enterprises to connect with foreign companies and go abroad. As a major province for the production and export of Chinese furniture, Guangdong has a unique industrial advantage, and Dongguan is also an important furniture industry cluster. The exhibition in the industrial base can not only reduce the participation cost of Guangdong export enterprises, but also allow exhibitors from both inside and outside the province. Enterprises form a cluster effect. At the same time, the famous furniture exhibition has the traditional resource advantages, which will provide a more convenient way for exhibitors to open the international market.
According to reports, the famous furniture export exhibition will use Hall 1 as a dedicated independent exhibition hall, and a new pavilion plan for the museum. The second floor booth decoration can be reserved from the March Exhibition to the August Exhibition.
The furniture export exhibition will have exclusive services, independent guidelines, and will have a brand new image designed by famous designers, the exhibition atmosphere is more international.
Successfully held in 36 years in 18 years, the famous furniture exhibition has accumulated a large number of global buyers data, and has maintained positive interaction with furniture associations, media, large-scale procurement teams and large importers in various countries and regions around the world. In order to attract overseas buyers, the organizing committee has fully rolled out the promotion work and opened up multiple channels to invite overseas buyers. In addition to comprehensively organizing the database of overseas buyers accumulated over the past 18 years, and inviting overseas buyers, the famous furniture export exhibition also relies on the relationship between the famous furniture exhibition and the furniture industry associations of various countries and regions around the world, the relationship with global media organizations, and other overseas The relationship between the cooperative institutions, the cooperation between the consulates and business organizations in the country, and the inviting work of overseas customers.
According to reports, this famous furniture export exhibition not only has export enterprises in Guangdong Province, but also export enterprises from overseas countries and Southeast Asian countries such as Malaysia. The Foshan Longjiang Young Entrepreneurs Association will participate in the exhibition, and the export enterprises such as Yigao, Yasen and Amygao have taken a larger booth. As a large-scale enterprise with both domestic and foreign sales, A Home will launch four new series of products in March next year.
Emphasis on the original launch of the design home pavilion The 37th International Furniture Fair will be designed as a driving force to launch the design home pavilion, which will closely connect the design with the furniture industry, and at the same time introduce the design into the public.
At that time, the famous furniture exhibition design home pavilion will be located on the second floor of Hall 3 to promote the original Chinese home design strength. At the same time, it is committed to incubating innovative talents for the home industry, and promoting different design concepts, thinking and ideas by bringing together outstanding home design works at home and abroad. The interaction between the genres has spawned new ideas and provided inexhaustible motive power for the sustainable development of the Chinese home furnishing industry. The purpose of the exhibition is to promote good design to a good market and to enable good designers to do good business.
As the driving force of industrial economic development and the linkage value of multi-industry linkage, design has attracted more and more attention from the industry. The changes in the times have brought about new consumption patterns, and the home industry has also ushered in new challenges. The industrial intervention and ecological intervention of design have gradually become a hot topic in the home furnishing industry.
According to the organizing committee of the famous furniture exhibition, the 37th International Furniture Fair will use design as the driving force to promote the close connection between the design and the furniture industry. It will also be held under the “Golden Award†and the famous furniture design competition. More online and offline design forums, linking more home furnishing companies, promoting the docking of design and home furnishing industry, bringing design into the public's vision and creating more vitality for the sustainable development of China's home furnishing industry.
â– Sound Ma Zhixiang, Vice Chairman and Secretary General of Zhejiang Furniture Association:
“A large number of Zhejiang enterprises have grown stronger at the famous furniture exhibitionâ€
The famous furniture exhibition is not only the gathering place of famous furniture brands across the Taiwan Straits, but also the world's largest home exhibition trade platform, which is the vane of the global furniture industry. Here is the industry's most front-end, most authoritative market information release, research on industry direction, new business models, where you can open up markets, research markets, and find more business opportunities. In the 36th year of 36 years, a large number of Zhejiang enterprises, such as Gujia Home, Year of the Red, Xilinmen, etc., also stepped on the stage of the famous furniture exhibition to today's success. On behalf of Zhejiang Furniture Industry, the famous furniture exhibition gave Zhejiang enterprises support and Help once again express heartfelt gratitude, and hope that all manufacturers can join hands with famous furniture to contribute their strength to the development of the industry.
Wu Weichen, Chairman of A Home Furnishings:
"I believe there will be more and more industry stars appearing"
At the 36th Famous Furniture Fair, the exhibition area of ​​our 18 series of products reached more than 6,000 square meters. Through the exhibition, the image of A family entering the ranks of soft sofas was strongly established, and the theme of “traveling with a sofa†was put forward. I think that the autumn exhibition of famous furniture will be changed to August and it will be very good. It will bring more suitable time nodes to exhibitors, and it will bring better exhibition effect. At the 36th exhibition, our expectation was that we could receive more than 700 stores during the exhibition, but we harvested 833 stores the next day, of which more than 30 O2O independent stores of 2000 square meters were reached. .
In the platform of famous furniture, a lot of industry famous stars have been created. Just like our A home, there is no famous furniture exhibition. Therefore, A will continue to support the famous furniture exhibition. I believe that more and more new star brands will appear here in the future.