Yiwu Home City Fang Jun: Creating a mall-style store and dealers to win
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August 22 14:10:02, 2023
When it comes to the relationship between the store and the dealer, there will always be people dubbing "landlords" and "ten farmers"; especially in the past few years, the home industry is facing a critical period of transformation and upgrading, and stores and dealers always seem to be unable to live in peace. However, Fang Jun, general manager of Yiwu Home City, has different views on this. Interview time: May 26, 2014 Interview location: Yiwu Hometown interviewer: Fang Jun, general manager of Yiwu Hometown []: Hello, we learned that Yiwu home market is also newly opened, can you tell us about it? Some basic information about the store? [Fang Jun]: We are opening today in Yiwu International Home City Zone 3, Zone 3 we have 100,000 square meters, mainly for business plates, wood floors, cabinets, wardrobes, hardware, ceilings, wooden doors, sliding doors and overall Home decoration and other decorative materials industry, in addition to our 3 districts, plus our 160,000 square meters in Yiwu home market opened in 2008, and the 2 districts we are about to start, 80,000 square meters, we will eventually form an area Up to 340,000 square meters, home furniture decoration materials in one. Such a home aircraft carrier, the scale effect will be further revealed. Fubang Meipin new store opened []: You just mentioned the newly opened 2 district, then what kind of products will the main area operate? [Fang Jun]: The specific industry of this product, we are still in the investigation. After the completion, I think it may be mainly for decorative materials. Introducing some high-end brands in the home industry is also one of the ideas. For example, like this time, we have introduced a large number of domestic first-line brands, so we have formed a home market with high-end and low-end products. It should be said that we are now high-end retail, and the overall upward trend of wholesale foreign trade is more obvious. ã€ã€‘: What promotion measures will the dealers do for the dealers? [Fang Jun]: We are actually a mall-style store, so we also strive for store-style management, including marketing, like a dozen brands of several brands to engage in an event marketing activities, the marketing department is also prepared twice a year. Engage in a Yiwu International Home Furnishing Festival, once in the second half of the first half of the year, let the entire store and business operators to promote marketing. It should be said that our Yiwu store may still be different from other places. We have special characteristics. We are providing a platform. It is not to say how much money to make in this market. We are also a government-led project and a state-owned enterprise store. Therefore, we strive to dealers, manufacturers and our market to win, we are providing a platform to provide services. Fubang Meipin new store opened. We are actually building a platform. The dealers have made money. After the development of the whole industry, we will drive the development of other industries in Yiwu. From this perspective, our store is a platform, not to say " Landlord." [ 】: In comparison, what do you think of the situation of the home market this year, is there a better improvement compared with last year, or is it the same as last year? [Fang Jun]: This is from the macro and micro aspects. On the macro level, there may be an international financial crisis and a real estate policy. There may be a process for a big improvement at first glance; After all, Yiwu is still a small local climate. Our new peasant construction is in full swing. There are several real estate projects that we have opened. It should be said that the retailer should say no problem, so this is no problem with last year. The foreign trade is also Yiwu. The characteristics are the same as small commodities, so the export of foreign trade is still a major feature of Yiwu. In the end, our high-end and low-end products are complete, and there is a pattern of domestic and foreign trade. []: Ok, thank you!