A survey on the Internet shows that 90% of users believe that flooring is the most prone to quality problems in household products. After using it for a few years, the floor will be deformed, inconvenient to open and close, and even have a lot of quality problems. In the face of more and more "toxic" consumers, what exactly should the flooring industry do?

Research and development of new varieties? Big price war? Strengthen after-sales service ... all kinds of presumably are floor companies to try to break through.

To sum up, nothing more than a "service" word.

Nowadays, more and more flooring companies are beginning to focus on service upgrades. This service includes both hard services and soft services. Hard service is the foundation, and soft service is the guarantee. The hardest service must be the quality of the floor. Without this as a cornerstone, no matter how good the soft service is, it is just a "conformationalism." Consumers are not members of the "Appearance Association" and they need the actual hard quality. Only by doing a good job of hard service, can you do a good job of soft services under the premise of this hard bar, and package such services as extended warranty, 10-year warranty, and lifetime maintenance into your service upgrade system.

Of course, Rome is not a one-day process, and upgrading services is a long-term project. The key to this complex and trivial process is to start from the inside of the company and achieve it through management, product quality, and standardized services.

In addition, the floor company must also establish this concept in a sense of consciousness and establish a complete service system. The brethren are far from conscious enough. They also need to systematically train employees, cultivate their service awareness, and improve their service capabilities. , do a good job of upgrading the project.