Wooden door enterprises want to innovate product design
With the changes of the times, the consumer groups are getting younger and younger. The proportion of consumers in the current wooden door market after 80 and 90 has exceeded the balance point. The consumption survey for the “8090†consumer groups shows that the attention to the style of wooden door products is The highest, accounting for 69.7%, followed by price and brand. As can be seen from the data, current consumers have high requirements for the personalization of wooden door products. Emerging consumer groups bring new trends to product customization In China, the group of young people with the main body after 80s and 90s is the main force in the workplace. This group of people with certain economic capabilities has gradually become the main consumer. In the age distribution of household consumers in 2013, the consumption of 25-35 years old The proportion is 64%, showing the age structure of the household consumer group. With the rise of 80, 90 home consumers, the existing wooden door products can no longer meet them, and a new generation of emerging consumer groups have brought new trends to product customization, and the “young†design is very hot. Product design and customization become the development direction of the wooden door industry Some experts said that from now until 2016, the main body of the market will be the post-80s group. There is more information that the number of "post-80s" will exceed 100 million, and it will rise rapidly after 90, so it is also created. A time of personalization. Indeed, "my site listens to me" is full of living space in the 80s and 90s. Therefore, the wooden door enterprises expect to firmly hold their hearts, they have to rely on the "facade." However, this is not the case. Today's wooden door market is plagiarized, and the wooden door is homogenized. "There are thousands of people looking for him. Even if you look back, you can't find it." Therefore, some professionals believe that the future wooden door enterprises should focus on product design and customization. Innovative product design can be invincible in the market There is no doubt that younger and more personalized needs are increasing. In order to cater to the aesthetics of young consumers, wooden doors need to work hard on product design. For example, at this year's Guangzhou Construction Expo, many of the wooden door companies participating in the exhibition changed the appearance of the existing plate-type wooden doors on the market, bringing a refreshing consumer experience to the visitors. In short, in recent years, the wooden door market has been the main brand of “personality brandâ€, which has already become an important frontier signal in the Chinese wooden door market. It seems that in this era of “seeing the faceâ€, innovative product design can stand in the wooden door market. The land of defeat. In short, if a wooden door enterprise wants to be at the forefront of the industry, it must understand the market trends in real time, know what the consumer's needs are, and then continue to innovate in this direction, so that the enterprise can be invincible. Editor of Suzhou Furniture Network, the article comes from the Internet.
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