Right now, cross-border e-commerce is undoubtedly one of the most talked about economic words. As a matter of fact, with the globalization of the economy and the rapid development of e-commerce, there is a huge demand for cross-border online shopping in the global market, and thus the domestic cross-border e-commerce industry has ushered in a new development opportunity. In Yongkang, cross-border e-commerce as a new promoter to promote the transformation and upgrading of foreign trade methods is being increasingly valued by more and more companies. As a result, a brainstorm surrounding this topic is about to begin at the 19th Hardware Fair.

As one of the organizers of the first Yongkang Cross-border E-Commerce Summit, Zhao Guiwa, director of the Bureau of Commerce of Yongkang City, introduced that relevant experts and scholars at the forum will focus on “transition of cross-border e-commerce platform with Chinese companies” and “new cross-border e-commerce” "Experience", "'hardware, large orders' cross-border platform integration of hardware features open up new blue ocean electricity supplier" and other topics began to discuss the sword.
"It is only a trial period. Afterwards, we will learn from the experience of a good cross-border e-commerce as a breakthrough in foreign trade."

Pioneer cross-border e-commerce trial
In recent years, as traditional foreign trade exports have gradually slowed down, foreign trade cross-border e-commerce is gradually becoming a new blue ocean market for Yongkang enterprises. The reporter learned that local companies had already set up shopfronts on cross-border platforms such as Ebay, AliExpress, and Amazon. This was to win end-users on cross-border platforms and to make up for the reduction in offline orders. . According to incomplete statistics, there are currently more than 500 merchants in Yongkang who have settled in AliExpress.

Yongkang Shijun Garments Co., Ltd. is one of them.

Zhang Jiansong, general manager of the company, stated that the company entered AliExpress in October 2011 and was on track in May 2012. In the first half of the year, it achieved sales of more than US$1 million, and last year’s sales exceeded US$15 million.... For a long time, Shi Jun clothing used the AliExpress platform in the international market to “attack the land”, and its sales performance ushered in explosive growth.

The Herald reporter learned that AliExpress is the only online trading platform created by Alibaba for the global market and it is known by the majority of sellers as the international version of Taobao. Like Taobao, it edits goods into online information and publishes it overseas through the platform. Similar to the domestic delivery process, the goods will be delivered to the buyers through international express delivery. In this way, the buyers can reach buyers in more than 220 countries and regions.

“At present, the vigorous development of cross-border e-commerce is a great opportunity to promote the transformation and transformation of foreign trade methods.” Zhang Jiansong said that he owns 12 stores, and almost 2,000 orders are issued every day. Can achieve such achievements, he said that thanks to adhere to the brand strategy, stable supply and quality, innovative operating model.

"Now I mainly do children's clothes. Next I intend to stretch my product line and expand into women's and men's wear." Zhang Jiansong said.

Coincidentally. Mr. Wang, a Yongkang business owner of production equipment and household tools, also smelled opportunities for cross-border e-commerce early on.

This year, for the first time he tried to use cross-border e-commerce, he dug into the first pot of foreign trade through electricity suppliers.

“We have reached an agreement with overseas partners through the Internet and exported two container products to Russia and Brazil.” Mr. Wang said that in the face of this year’s not-optimistic foreign trade situation, he wanted to make use of cross-border e-commerce to make a fuss. I did not expect the effect to be unexpectedly good.

"This is just a trial period. Afterwards, we will use the experience of a good cross-border e-commerce as a breakthrough point for foreign trade," he said.

The above two companies are only a microcosm of Yongkang cross-border e-commerce development. The reporter learned that currently there are about 1,000 cross-border e-commerce practitioners in Yongkang, among which there are more than 30 sellers with a monthly transaction volume of more than 80,000 US dollars, and cross-border e-commerce sales have exceeded 100 million U.S. dollars.
"The cross-border e-commerce platform will directly sell Yongkang products to the global market and become an important tool for promoting the transformation of foreign trade methods."
Change the way to go out
If we say that e-commerce is a necessary path for corporate transformation, then cross-border e-commerce is the most direct and effective new bridge for each foreign trade company to dock overseas markets.

Whether or not you want to admit it, the fact is that the current foreign trade business is increasingly difficult to do. The Herald reporter learned from the “China Hardware Index” website that in August this year, the foreign trade price index for hardware products was 99.02, and the foreign trade prosperity index for hardware products was 93.81, both below the average of 100.

It is against this backdrop that the use of a cross-border e-commerce platform to sell Yongkang products directly to the global market has become an important starting point for expanding the foreign trade marketing network and promoting the transformation of foreign trade methods.

The reporter noted that in recent years Yongkang e-commerce has come a long way. Not long ago, in the first county e-commerce research report released by Alibaba, the Yongkang e-commerce index was 23.96, the e-commerce index was 34.09, and the e-commerce development index was 29.03. It was called “manufacturing lead type” e-commerce representative. It ranks second in the top 100 counties of e-commerce development in China in 2013.

As a hardware production base, an export base, and the largest hardware product distribution center, Yongkang Municipal Party Committee and the municipal government also attach great importance to the development of cross-border e-commerce, actively promote the development concept of “electricity exchange for the city”, and regard “electricity exchange for the market” as an industry realization. The key to structural optimization and transformation and upgrading.

In the interview, Zhao Guiwa, director of the Yongkang Municipal Bureau of Commerce, told the reporter that in order to allow Yongkang companies to break through the bottleneck of foreign trade, the bureau has done enough homework to promote the development of cross-border e-commerce.

In the first half of this year alone, the Bureau set up the "Guangwai - Expressive" cross-border e-commerce training center (Yongkang) training base and organized the "2014 Yongkang Hardware Industry Belt Cross-border E-commerce Training" by several well-known commercial companies in the United Nations. The "Conference" held a "cross-border e-commerce trade and international Ebay e-commerce launch meeting" ... through a series of initiatives to vigorously develop Yongkang cross-border e-commerce business, boosting the industry's "secondary departure."

The first Yongkang Cross-border E-Commerce Summit was held during the 19th Hardware Fair and was one of its homework.

Zhao Guiwa introduced that the forum was hosted by the Yongkang Municipal People’s Government and the theme was “lead, transformation, and innovation”. The event will be held on September 26. At that time, experts from Zhejiang Post Express, AliExpress, and Alibaba will focus on “transformation of cross-border e-commerce platform with Chinese enterprises” and “tailoring a comprehensive logistics solution for cross-border e-commerce services through postal courier”. "The new experience of cross-border e-commerce has become a new wave of mobile buying," and "a major hardware and small order "cross-border platform to integrate hardware features to open new blue ocean electricity supplier" and other keynote speeches.

At the same time, during the hardware exhibition held from September 26 to 28, there were exchange activities at the exhibition site.

The reporter was informed that these days, Yongkang International Convention and Exhibition Center will set up a special booth to set up a cross-border e-commerce demonstration area. The exhibition area will be composed of intention reporting area, negotiation and exchange area, e-commerce platform exhibition area, logistics platform exhibition area and financial settlement exhibition area. Public activities at the scene include cross-border e-commerce development propaganda video broadcast, corporate exhibitors’ video circulation of various exhibitors, interactive exchanges between exhibitors and visiting companies and individuals, and business exchanges, and so on.