"The world's most luxurious hotel in the UAE", "Sheikh Abu Dhabi Mosque, one of the world's largest mosques", "Hunan Hall of the Great Hall of the People", "Shanghai World Expo"... a scene of golden and solemn, In just 10 minutes, you can enjoy the experience in the temporary exhibition hall of Nan'an Shuitou Global Stone (Fujian) Co., Ltd. In Shuitou Town, Nan'an City, which is known as the “Nanda Gate†and “China Stone City†in Quanzhou, there are many stone enterprises such as Global. What made such a "city of stone"? One stone entrepreneur interviewed said frankly that this is inseparable from the government's policy guarantee and the spirit of continuous innovation.
Global Stone Innovation Model "There are no bosses in the company, we are all 'running legs'." At the beginning, Xie Xiabao, the assistant general manager of Global Stone (Fujian) Co., Ltd., came to the reporter with a little humor. Different from the "family-style" management of traditional stone enterprises, Global Stone Company adheres to the principle of "Give the talents and appoints". "The relatives of many bosses are at the grassroots level." Xie Xiabao said that from the business system in 2002 to the previous business units. In order to cope with the development needs such as listing and industrial upgrading, Global Company has been innovating, transforming and upgrading from the company system, management system, marketing system, and talent system. “A collective without innovation and development is not living. Go on." In order to better develop, Global Stone Company established Fujian production base and settled in Shuitou Town, Nan'an City. With the completion of new base factory buildings, staff quarters and other supporting facilities, nearly half of the company's land area is green belt. Xie Xiabao pointed to a base map saying that the move is still relatively rare in the stone industry. The company should build a base of environmental protection and production here, and get rid of the traditional understanding that the stone factory is dirty and chaotic. "To sell stone now, we also want to sell services." In order to meet the growing demand for consumers, Global's marketing strategy has been upgraded. For example, a design company was established in Shenzhen, and a designer was hired to transform from a traditional marketing strategy to a consultative marketing, to coordinate the business, technology and design personnel to follow up with the “selling serviceâ€. In 2010, led by Global Stone (Fujian) Co., Ltd., in order to improve the business level of the industry and cultivate talents for the industry, a college-level stone industry college was established. "This is not to make money," Xie Xiabao said frankly. With the development of the stone industry, the division of labor has gradually become more specialized, and the current stone industry is seriously lacking in talent.
The government's efforts to promote the second venture Wangan Jin, the mayor of Nan'an City, pointed out at this year's People's Congress that it is necessary to cultivate and strengthen the high-end links of the stone headquarters economy, process manufacturing, and circular economy, accelerate the improvement of decoration and decoration, creative design support, and strengthen the development of functional new building materials. Construction of an international stone industry headquarters. At present, Nan'an City has officially issued "Several Opinions on Building an International Stone Capital (Trial)" to promote the further scientific development of the Nanan stone industry. The "Opinions" proposes to strive to form a new goal of the industry's "five major" development pattern by 2015, including the formation of 10 stone groups that integrate mining, R&D, processing, trade, decoration and display; achieving total industrial output value. More than 50 billion yuan, with an average annual growth rate of more than 17%, the stone industry with a total output value of more than 43 billion yuan above the scale; 3 to 5 new national brands, to create a large stone brand with strong regional influence; International stone industry with international competitiveness and international influence, establish a major stone alliance; create and strengthen the national foreign trade transformation and upgrade professional stone demonstration base, develop stone trade and so on. In fact, stone enterprises like the Global Stone Group have a variety of forms of innovation, innovation, and innovative ways, and they have formed a situation of “a hundred schools of thought contending†in the water industry. Such as Pengxiang Industrial Co., Ltd. "turn waste into treasure, recycling" of artificial granite, can be compared with the quality of traditional granite, accounting for nearly half of the company's export sales, in a sense , greatly saving resource consumption. In fact, this is inseparable from the support policies formulated by the Nan'an Municipal Government in recent years. It is understood that there are more than 1,500 stone enterprises in Nan'an, including more than 300 enterprises above designated size. The annual output value is 20 billion yuan, and the total output of plates is 210 million square meters, accounting for 60% of China's stone production and market share of stone products. 70% of it is the largest and most complete stone production and export base in China and even Southeast Asia. It has been listed as one of the important industrial clusters for the construction of the economic zone on the west side of the Straits by the Fujian Provincial Party Committee and the provincial government, and has become a world-class stone that radiates globally. Production trading center.
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