New design, new ideas, new power
——Passion ignites the “sacred flame†of the 2014 Zhongshan Redwood Exhibition Quotation: "Innovation leads the future" has been used as an advertising slogan in various fields of science and technology, and is now highly respected in China's traditional mahogany furniture industry. The 2014 China (Zhongshan) Redwood Furniture Cultural Expo, which will be held at the Zhongshan Expo Center in Guangdong from March 15th to 19th, 2014, has also launched three new concepts of "new design, new ideas, new power". Jingzuo and Suzuo famous enterprises debuted together Stainless Steel Welded Round Tube Stainless Steel Welded Round Tube,Stainless Steel Sanitary Tube,Stainless Steel Sanitary Pipe,Stainless Steel Bowl With Lid Foshan Maysky Stainless Steel Co., Limited , https://www.mayskysteel.com
The annual event of the mahogany furniture industry-China (Zhongshan) Redwood Furniture Culture Expo, known for "inheriting the mahogany culture and creating an enterprise brand image", was grandly held at the Zhongshan Expo Center, Zhongshan City, Guangdong Province from March 15th to 19th, 2014. Relying on the industry resources and professional buyer resources accumulated in previous exhibitions, the organizing committee of this exhibition reintegrated all kinds of resources and summarized the three major concepts of "new design, new ideas, new power" as the main line. Businesses adopt one-to-one service and adopt new ideas for comprehensive coverage of all information channels for high-end consumers. Start a new era of "Chinese-style home design culture" in 2014.
Good products gathered, innovative design leads the industry's new fashion
When the traditional mahogany furniture can't fully meet the market demand, the mahogany furniture launched the "new Chinese style, neo-classical" design style, and is gradually known and accepted by everyone.
This exhibition will focus on the "old wood and new work" of mahogany furniture. Most well-known enterprises have launched "New Chinese, New Classic" series products that are more recognized by the consumer group as the main product of this exhibition. Among them, there is no shortage of Hongguxuan's new Chinese masterpieces represented by "New Chinese", "Hong Shang" series, Hongfa's "elegant" series, Ditiantai's "prosperous age" series, Fengming Qishan's "floor screen" series, " "Xianzuo" represents the famous lion dance series "Lion Dance Sofa" series, the four gentlemen "Lotus Arhat Bed" series, Xianmufang's "Xinming's tube hat chair" series, "Dongzuo" enterprise Qingqing Yuhua's "Chinese summer spring and autumn sofa" "New series.
It is foreseeable that the 2014 Zhongshan Mahogany Furniture Fair will be a competition for the new design concept of mahogany furniture, and will lead the overall design trend of the Chinese mahogany classic furniture industry in 2014, highlighting its design level, which is a qualitative one of the mahogany furniture industry. Upgrade, and provide more dealers with new products of mahogany furniture that are loved by consumers.
Integrate resources and start a new era of mahogany marketing
At present, the raw material cost of rosewood furniture is rising, the labor cost is rapidly rising, the sales market is cold, the product homogeneity is serious, the channel is single, the merchants rely on price cuts to make a living, and the current general environment is sluggish, the old marketing model can no longer keep up with the enterprise Development needs. To this end, the organizing committee of this exhibition integrates the successful experience of the industry, as well as the advanced marketing models and promotion strategies of enterprises in the industry, to provide a new model for online promotion and offline activities for rosewood furniture manufacturers.
The organizing committee has increased the integration of China's redwood industry media resources to provide targeted "personalized" marketing planning and services for industry companies.
1. In-depth cooperation with industry media to launch new marketing measures. With the help of the Zhongshan Redwood Exhibition, the organizing committee has integrated high-quality redwood industry media resources for many years, providing key exhibitors with opportunities and platforms for joint promotion with the media. From the promotion of online advertisements to offline "group purchases, private parties, website new product promotion, website group exhibition group visits, high-end real estate mahogany home one-stop experience" and other activities, it provides more expandable space for enterprises, while using The advantages of the media will promote the company's products and culture in all aspects.
2. "Micro" marketing helps companies seize emerging consumer markets. By cooperating with the organizing committee to operate the company's official WeChat, Weibo, real-time release of the latest information, organization of WeChat, Weibo fans for word-of-mouth communication, helping companies to seize the market share of the emerging mainstream consumer population after the "70s".
3. The on-site activities are splendid, creating the most popular exhibition. This exhibition will help companies to conduct brand marketing and promotion through third-party channels through in-depth online and offline cooperation with various group purchase networks, real estate networks, high-end real estate, and industry professional media, and help companies attract the attention of end consumers.
The mahogany industry has been saying that "redwood is not a river" for hundreds of years. At the same time, due to the different acceptance levels of the product characteristics of the Chinese redwood industry "Beijing", "Guangzhou", "Su", "Xian" and "East" genres, enterprises all over the world have always believed in the principle of doing a good job in the local market, and rarely go out. ". In recent years, with the establishment of professional stores in the mahogany furniture industry, the number of professional mahogany dealers has been seriously surplus, the regional terminal market has become increasingly saturated, and product price wars have spurred some well-known companies to increase their influence through the exhibition platform in order to develop the country market.
For the first time, this exhibition attracted the participation of well-known regional brands such as "Beijing Zuo" famous enterprises Huang Linyuan, Yiwei Wood, and "Su Zuo" leading enterprise Zixianglong Redwood. It is foreseeable that on the basis of the original exhibitors, this Zhongshan Mahogany Furniture Fair will break the geographical limitations of the North and South and promote the competition between "North and South Famous Enterprises" on the same stage. Bringing together classic works of various schools, staged a collection of "Su Su" Qingling Junxiu, "Beijing" grace and nobility, "Guang Zuo" the magnificent atmosphere, "Xian Zuo" ancient rhythm, mahogany furniture show Fusion.
It can be seen that this year's China (Zhongshan) Redwood Furniture Culture Expo will promote three new models of "new design, new ideas, new forces" will definitely promote the great development and prosperity of China's redwood furniture industry in 2014.
On March 15, 2014, Zhongshan Redwood Furniture Culture Expo will definitely become the focus of the redwood industry.