After staying in the market for a long time, you know that the most expensive coating price is not necessarily the best. Now, there are many unnamed coatings on the market. In fact, the coating quality is also good. Nowadays, some brands that have become famous in the market are not tech. The high-content products were originally started with “a cylinder and two sticks”. This is a fact that many people already know. Although the paints of the big brands are indeed of good quality, consumers should know that the so-called big brands are made out of advertising costs. Therefore, the price of wool on the sheep naturally rises.

Therefore, in today's highly competitive paint market, the brand power will become the main driving force for product sales. The brand building of paint companies is imperative, and now is a good time for brand building.

The person in charge of the South Coatings analyzed that the current demand for paint consumption continues to be strong, but consumers’ lack of awareness of many wooden door products is a good opportunity for paint companies to conduct consumption guidance and brand cultivation. In addition, the pace of change in market changes and consumption orientation is very fast, and consumer behavior is still relatively obvious due to factors such as price, and loyalty to paint brands is still poor.

The paint market will enter the relatively weak period of continuous rise in prices and the introduction of the national property market regulation and control policies, the domestic demand for coatings will be greatly reduced. Over the past several years, the rapid growth of housing prices, overdrafts of a lot of demand, at present the country and various places have increased the regulation and control of the property market, which to a certain extent, delayed certain needs. As well as the slow pace of recovery of the international economy, export demand has fallen sharply, and export-oriented enterprises will turn more attention to domestic demand. The person in charge said that the existence of these reasons, for the paint industry, the most concerned should be the trend of the real estate market and the trend of people consumption. It can basically be expected that the paint market will enter a relatively weak period in the next 2-3 years.

Numerous factors affect the paint market or will enter a sluggish period Brand building should avoid falling into errors. The characteristics of the paint products determine the brand building model and marketing model of brand building that is different from fast-moving consumer goods.

Relevant person in charge said that as a paint company in the brand building process to fully understand the particularity of the paint brand construction, the brand concept has been introduced for many years, it can be said that as long as the company is more or less have to do the brand awareness In addition, paint companies are no exception. In recent years, the brand building of the paint industry has also achieved a good development, but there are a lot of companies have neglected, that is, the brand and building materials industry that is widely circulated in the society or promoted by consulting agencies. There are great differences between product features and operating modes. If you do not pay attention, you will enter the misunderstanding of brand building. Then, paint companies can learn useful experience from the brand road that the relevant building material products have already passed and avoid unnecessary mistakes.

The unspoken rules affecting the industry's development of "hidden rules" are unwritten and obscure rules and principles of obscure operations. They were first generated by people's greed and lust, and they have grown and prospered as the times progressed. Nowadays, there are no holes. Infiltrated into all walks of life in society. Obviously, the “hidden rules” are not just meaningless words. If it appears in a certain industry, it will have a certain impact on the market order of the industry. According to the reporter’s understanding, this “unspoken rule” has already penetrated into the paint market. "Chain goods", "rebate", "name brand" ... are harming the normal development of the paint industry.

The paint industry naturally can not escape the unspoken rules of the palm of your hand. Selling paint products with kickbacks and taking a rebate is not a hidden secret rule that has become an irreversible problem for the entire decoration industry. It has been disrupting the normal operation of the paint market. Do not think that only the painter can take the “rebate” with the owner to the storefront. From some of the renovated owners and industry insiders, as the rebate winds intensify, the decoration owners have increased their vigilance and various kinds of concealment. The rebate method will also be available, with a rebate on the appearance of the product, deliberately using more paint in the renovation, or simply saying that the owner does not pay attention to secretly dumping the paint, etc., do not know how many owners have been "black "Over.

"Shao Ming Brand" phenomenon is a serious problem for the home decoration as an indispensable material necessary for people, and people's requirements for its quality is getting higher and higher, the coating market in the ring coating has been widely recognized by consumers, and like Nippon , China Resources, Dulux, such paint brands have long been deeply rooted. Consumers also know that as the leader of the paint industry, the quality and environmental protection of brand products such as Nippon, China Resources, Dulux, etc. can be better protected. It is precisely for these reasons that many irregular paint companies are trying to make their own Products enter the market faster, often playing tricks to improve the sales performance of brand-name paints, and thus breed new products such as “China Resources New Generation”, “Nippon Home Furnishing”, and “Haier "Stainless paint" such a brand-name products.

At present, the phenomenon of “famous brand names” in the paint industry has become widespread. The more brands are known, the higher is the chance of being “famously brand-named.” Even more troublesome for enterprises is that enterprises that rely on “famous brands” survive. It's more than cure. China has become the second largest country in paint production and consumption. The reason why the paint industry is always big but not strong is mainly because the Chinese paint market is not standardized. There are only a few large-scale paint companies that are truly capable of independent research and development and production. Among the 7,000 or so paint companies in China, small and medium-sized enterprises occupy the vast majority of them, which has led to the fact that even though China has a large amount of paint production capacity, it is still unmatched by paint powers such as the United States.

As a world's largest resource country, China has always been committed to comprehensively improving the production and sales of industrial products. The coating industry is an important part of it. Its benign development issues are increasingly valued by the national government agencies. However, there are industries in the coatings market. The unspoken rules have already exerted some influence on the development of the paint industry. If it continues to develop with it, the threshold for a strong painter country will be insurmountable and will be further and further away from us.