Domestic construction machinery companies can accelerate their internationalization
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Integrate resources to build an internationalized map
When it comes to the pace of international development, the most predictable is the domestic construction machinery leader - Zoomlion (13.71, -0.45, -3.18%). It is reported that since 2000, Zoomlion has not stopped the expansion of its industrial layout: in November 2001, Zoomlion acquired the entire British Baolujie Company; in December 2002, Zoomlion acquired the old brand. State-owned enterprise Hunan Machine Tool Plant; In August 2003, Zoomlion completed the reorganization of Pu'er; in April 2004, Zoomlion “inverted the mother†and acquired the first brand of China's sanitation machinery industry – “winning bid†In 2008, Zoomlion successively acquired 5 enterprises including Shaanxi Huanghe Construction Machinery Group, Italy CIFA Company, Hunan Axle Factory, Huatai Heavy Industry Company and Xincheng Hydraulic Company... This series of M&A strategies helped Zhonglian The division successfully responded to the impact and impact of the international financial crisis and mapped out the territory of international development.
Overseas expansion to form an international development structure
In January 2009, Sany Group held a signing ceremony in Berlin, Germany. Sany spent 100 million euros to build a factory in Germany. In 2010, Sany Heavy Industry (20.65, -0.53, -2.50%) reached an investment with the state government of São Paulo, Brazil. 200 million US dollars in the establishment of a construction machinery production base in the state of consensus, Sany fell to Brazil, the sword refers to the entire South American market. At present, Sany Heavy Industry has established an international development framework centered on Sany Overseas, Sany India, Sany United States, Trinity Germany and Trinity Brazil. The establishment of the international development framework of Sany is another successful example of “going out†for domestic construction machinery enterprises.
Energy conservation and environmental protection boost international market expansion
As a domestic construction machinery enterprise that entered the European market earlier, Shanhe Intelligent (16.73, -0.17, -1.01%) has been investing heavily. The appreciation of the renminbi, the depreciation of the euro, and the depreciation of the US dollar have had a certain impact on its exports. In the face of the export crisis, Shanhe Intelligent has helped the international market expand through product innovation and cost savings. Shanhe Intelligent's new energy forklift has attracted much attention because of its low carbon, environmental and energy saving concepts. It is reported that Shanhe Intelligent has recently introduced electric forklifts and LPG forklifts with electric and liquefied LPG as clean fuels. The average energy consumption maintenance cost is only 20%-25% of internal combustion forklifts (diesel-powered), and the economy is met by domestic and foreign merchants. Favor. The industry's "firm" benefits from product optimization and technological innovation in line with market development.
In the future, under the development pattern of domestic and international integration, construction machinery enterprises must do a good job of doing good products, do a good job, do a good job of the brand, and strive to be international as a long-term goal, in order to stand on the international market. Stable to be successful.