In order to protect the legitimate rights and interests of consumers, enterprises and industries, maintain the normal economic order of the furniture industry, and promote the healthy development of brand building and market operation, the Guangdong Furniture Chamber of Commerce and the Guangdong Furniture Brand Alliance have relevant consumer associations, industrial and commercial administrative departments Under the guidance and support of the intellectual property and quality inspection departments, all strategic alliance stores were mobilized, and it was decided to launch a powerful and pragmatic crackdown on the manufacture and sale of counterfeit and inferior commodities across the country in July and August 2010. 、 The thematic action for safeguarding the legitimate rights and interests of consumers, companies are requested to forward and communicate the relevant spirit and measures of this action to all distributors, and work together to co-manage and multi-prong, create the power of industry clusters, protect originality, and fight counterfeit rights. Good situation.

1. Activity Background

Originality and branding are one of the most important core competencies of Guangdong furniture companies. Having independent brands and patented products is the only way for enterprises to develop their brand. The products of the Guangdong Furniture Brand Alliance Enterprise have won the trust of consumers with originality, quality, good quality and low price, and are distributed to the furniture market in major regions of the country.

However, repeated infringements such as counterfeiting of brands and counterfeiting of products directly harmed the health of the industry and disrupted the normative order of industry development. In some areas, the phenomenon of using Guangdong furniture brand slogans, "selling sheep meat to sell dog meat", "cottages" and "patent infringements" has emerged in an endless stream. Bad behaviors that use fake and inferior products to deceive consumers continue to appear, which directly harms the regularization of enterprises. The operation has seriously damaged the rights and interests of consumers, contributed to the corruption of the illegal sales staff, and laid a serious hidden danger for the industry's social credibility and safety, restricting the development and progress of the industry. Anti-counterfeiting and rights protection have become the urgent problems that Guangdong furniture companies need to solve.

2. Activity Theme

    Liangjian 2010 -National Anti-Counterfeiting and Rights Protection Month of Guangdong Furniture Industry

3. Organization

Organizer: Guangdong Furniture Chamber of Commerce   Guangdong Furniture Brand Alliance

Co-organizer: Guangdong Furniture Chamber of Commerce Strategic Alliance Store   Major companies in the Guangdong furniture industry

Office: Industry Rights Protection Center of Guangdong Furniture Chamber of Commerce

Fourth, support media

"Home Furnishing", "Home Fortune", " TOP Decoration World", Southern Metropolis Daily, Ta Kung Pao, Guangzhou Daily, Yangcheng Evening News, New Express, "Asia Pacific Furniture News", "China Furniture Report", "Dongguan Furniture", "Shenzhen" "Furniture News", "Furniture Guide", Sina, Tencent, Sohu, Soufang, Pacific Fashion Home, Tiantian Furniture, Hejia, Shambala, "Furniture Industry News", "Shenzhen Special Economic Zone" Newspaper, etc.

 

5. Cooperative stores (but not limited to)

Red Star Macalline, Yuexing Group, Jimei Home Furnishing, Actual Home, Ouyada International Home Expo Center, Kane International Home Furnishing Capital, Zhengzhou Okalong Home Furnishing Plaza, Lanzhou Wanjia Home Furnishing, Golden Sea Horse Group, Hundred Years Home Furnishing, Lan Jingli Home Furnishing Plaza, Shanghai Jinsheng Furniture, Harbin Shengda Baili Furniture, Xiyingmen Building Materials Furniture Plaza, Shanxi Accord Ripple, Xinyilong Furniture Cultural Plaza, Zhongshan Jianai Furniture ...

6. Activities

1. Each furniture enterprise carries out self-inspection and self-correction on internal construction and dealer construction, and strictly investigates the counterfeit and shoddy incidents of terminal dealers in the enterprise.

2. The furniture store assists in the investigation and punishment of this counterfeit and shoddy operation, fines and rectifies within a specified period of time for the counterfeit and inferior entry specialty stores and direct-operated shops, and removes the appearance of those with bad behavior.

3. The counterfeit and inferior behaviors in various regions and markets shall be reported to the office of this action for record; for counterfeit and inferior “nail households”, the Chamber of Commerce will issue a letter to the local industrial and commercial administrative department for investigation and punishment.

4. Launch special propaganda in the media, commend outstanding brand enterprises, and expose fake and shoddy behaviors.

5. Announce the "Typical Cases of Investigation and Handling of Counterfeit and Inferior Products in the Furniture Industry". Various enterprises will collect the typical cases investigated in this operation into specialized written materials and report them to the chamber of commerce. The chamber of commerce will assemble and publish them to the entire industry after a unified compilation to serve as a warning and deterrent.

6. Convene a special summary commendation conference to commend the emerging advanced enterprises, distributors, and stores. Create a good consumption atmosphere for the upcoming Mid-Autumn Festival and National Day sales season.

7. Build an industry handling mechanism for counterfeiting and safeguarding rights, and maintain the development and progress of the industry from the construction of a long-term mechanism, and safeguard the rights and interests of consumers in the industry.

7. Schedule

1, propaganda: June 24 press conference

2. Self-examination and self-correction: July 15 - July 30

3. Joint investigation: August 1st - August 20th

4. Case report: August 20 - August 30

5. Case summary release: At the beginning of September , a mechanism for counterfeiting and safeguarding rights was established.

8. Electronic complaint mailbox and fax of Guangdong Furniture Industry Rights Protection Center:

Complaint mailbox:      Fax: 020－38477971

For more furniture information , go to http://news.gojiaju.com/

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