Aluminum-plastic Composite Panel: High-quality Building Materials Impact China Famous Brand
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Gao Rui, deputy secretary-general of the China Building Materials Industry Association's Aluminum Plastic Composites Branch, said in an interview with reporters that this year aluminum-plastic composite panels have been included in the Chinese brand evaluation catalog, which is the result of several years of hard work. This is due to three reasons: It is a new type of ecological building materials, environmental protection; production and sales in the world rely on the former; with independent intellectual property rights, physical quality has reached the international advanced level of similar products.
The world’s largest aluminum-plastic composite plate production and sales country
After entering the 21st century, with the rapid development of China's construction industry, especially the success of the bid for the Beijing Olympics and the Shanghai World Expo, aluminum-plastic composite panels are the third-generation curtain walls followed by stone (ceramic tiles) and glass by architects. The material has developed rapidly. According to statistics, there are 186 aluminum-plastic composite panel manufacturers in the country, employing about 35,000 employees, including more than 80% of non-state-owned enterprises. In 2005, the industry realized a profit of 1.464 billion yuan, paid taxes of nearly 1 billion yuan, annual sales income of 11.258 billion yuan, and 32 companies had annual sales of over 100 million yuan. In 2005, the output of aluminum-plastic panel was 125 million square meters, which ranked high in the world and accounted for more than 80% of the world's total output. It has become the world’s largest aluminum-plastic composite panel producer, consumer, and exporter.
The export of China's aluminum-plastic composite panel products has achieved significant growth for several consecutive years. In 2005, the number of exporting countries and regions increased from 34 to more than 50. Some of these products have been exported to developed countries and regions in the world. In 2005, the export volume of aluminum-plastic composite panels reached 32.09 million square meters, an increase of 102% over the same period of the previous year; the export value was 352.3 million US dollars, an increase of 113% over the previous year; and the reliance on imports from the early 1990s was realized. At the end of the century, self-producing and self-selling, and then a large number of exports at the beginning of this century.
Industry concentration
Aluminum plastic composite board industry through more than 10 years of development, in 2005 the industry output value of 12 billion yuan. In recent years, the average annual growth rate is 31.25%, and the aluminum-plastic composite board industry has become a new economic growth point in the national economy construction materials field.
Along with the growth of the industry, a number of enterprises with world-leading scale in terms of production capacity, production equipment, production technology, and product variety quality have emerged. Companies such as Dongguan Walter, Shanghai Huayuan, Jiangxi Haotai, Dongsha Qise Board Industry, and Zhangjiagang Feiteng are among the best. These companies have advanced equipment, advanced management, and advanced technology, leading the development direction of the industry. The top 10 companies with large aluminum-plastic composite panels accounted for 36.13% of the country's total output in 2005, and the industry is highly concentrated.
Some key enterprises have continuously strengthened quality control and management. According to the results of continuous sampling tests conducted in 2005, the entire industry selected 20 "China's famous aluminum-plastic plate brands", which can produce high-quality aluminum-plastic composite panels and reach the international advanced level. .
The only country in the world that has a national standard
In recent years, with the optimization and adjustment of the industry and product structure and international technical exchanges, the technical level of China's aluminum-plastic composite panel industry has greatly improved. Through the key technology research of aluminum-plastic composite board production, as well as the digestion, absorption and transformation of imported aluminum-plastic board production equipment and continuous development and innovation, China has formed a set of “China aluminum-plastic composite board production technology†with independent intellectual property rights. Import, production technology and equipment importing countries gradually transformed into production and technology exporting countries. Now China's aluminum-plastic composite panel complete sets of production equipment has been exported to more than 10 countries and regions in the world.
In recent years, China's aluminum-plastic composite panel industry has also developed patented technologies such as fire-resistant aluminum-plastic composite panels with fire-retardant grades up to Grade A, roller-coated colorful aluminum-plastic composite panels, and aluminum-plastic ceilings, based on market requirements. The development has injected a powerful vitality.
In order to ensure the product quality of China's aluminum-plastic composite panels, China has formulated the world's only national standard for aluminum-plastic composite panels. It has played an important and positive role in product quality control. Some countries also adopt China's national standards. The trade association also prepared and published the world's first aluminum-plastic composite board monograph.
Brand strategy is the requirement of the industry to face the situation
The 10-year development of aluminum-plastic composite panels shows that this new type of composite material has gradually been recognized by the market, and with the improvement of technology and the development of new products and new application areas, it also has greater market potential. Gao Rui said that if the industry can seize the opportunity to ensure rapid product improvement, ensure product quality, adjust the industrial structure, increase the proportion of high-end products, change the growth mode, resolve vicious competition in prices, and take the path of sustainable development. Therefore, in the next 5 to 10 years, China's aluminum-plastic composite panels will occupy a larger market share in the international market, and the export volume will remain an international leading position. The aluminum-plastic composite panel industry will develop to scale, market internationalization, product diversification, quality standardization, and brand strategy development.
As most of the companies in China's aluminum-plastic composite panel industry have grown up in recent years, the popularity of companies and brands in the international market is not high, and it is not yet a branded product. Therefore, export prices are quite comparable to foreign brands. Big gap. The aluminum-plastic composite board industry has entered into the evaluation of Chinese brand products. On the one hand, it can guide domestic consumption and protect the national industry. It is also conducive to increasing the export prices of Chinese products and improving the ability of Chinese enterprises to participate in international competition.