British scientists have called for making the packaging of junk food as simple and simple as possible, reducing the attraction of such high-calorie foods to people and thus fighting the obesity problem.

Wolfram Schultz, a neuroscientist at the University of Cambridge, said that the colorful packaging of high-sugar, high-fat foods triggers specific brain signals that are irresistible. “The attractive packaging and colors of high-energy foods make people buy more. Once bought and put into the refrigerator, they will see each time they open the refrigerator door, and they will certainly take it up and eat a lot,” he said.

In the past 30 years, Schulz has devoted himself to the study of human brain stimulation and won the European "brain prize" on the 6th. Peter Dayang and Ray Doran, neuroscientists at University College London, shared with Schulz the prize for the "Nobel Prize for Neurology." They also believe that the placement of junk food in supermarkets triggers a powerful instinctive response in the human brain.

The British "The Times" reported that over a quarter of adults in the United Kingdom are affected by obesity and it is estimated that by 2030, 30% of adults will suffer from obesity. Schultz believes that to cure obesity first eat less. However, Susan Jeb, a professor of diet and population health at Oxford University, believes that Schulz’s initiative has limitations and there is no evidence that simple packaging will reduce the consumption of junk food. (Source: Xinhua Author: Yuan original)

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