In the 28th Statistical Report on Internet Development in China, which ended in Beijing, China Internet Network Information Center (CNNIC) pointed out that as of the end of June this year, the number of Chinese Internet users reached 485 million, while Weibo was 208.9. The strong momentum of % has become the fastest growing application platform for users. The arrival of the age of network information is beyond doubt.

However, the report also pointed out that the growth rate of Chinese netizens this year has slowed slightly compared with the same period of the previous year. Let's analyze it through several sets of data:

Table 1 Changes in the data of netizens in June 2011 and 2010

Some analysts believe that the lack of a new Internet model is a direct cause of the slowdown in Internet growth. For mobile phones, the growth of 3G mobile phones in 2009 is a huge boost to mobile Internet users. The increasing difficulty of Internet population penetration is also an important reason for the slowdown of network growth.

From the changes in the number of netizens in these years, we can see that the growth rate of mobile Internet users has grown into an “S”-shaped curve, which can be summarized in three stages:

1. When the mobile Internet was still a new thing for the general public in the early stage, people still know very little about the mobile phone network. Then there is the incompleteness of the mobile phone network platform, which makes few people contact this “new thing”. The situation of slow growth of mobile Internet users has been caused.

2, medium-term With people gradually understand the mobile Internet, especially after the development and promotion of some mobile application software, people realize the convenience of mobile Internet access, through the mobile Internet, you can understand the current information, weather and other content. Even in the car, at the station, you can chat, watch movies, listen to music, stock stocks, and even play some big online games. At this time, the mobile phone network was really integrated into people's lives, and people began to pay attention to mobile Internet access.

3, later used to watching movies in the car, people listening to music on the road began to have higher requirements for mobile Internet access, not only limited to chat, watching movies, listening to music; they began to demand the same performance as computers, With the mobile phone, you can complete your daily work, making the office more convenient and more fashionable.

The emergence of Weibo has undoubtedly played a strong shot for the online market. As an emerging media platform, Weibo has been highly praised by netizens and has shown explosive growth.

Table 2 Microblog growth in the first half of 2011

The analysis believes that there are several reasons why Weibo has such an increase:

1. The user experience is good, its form is simple, powerful, and supports multimedia information such as text, pictures, videos;

2. The interaction is outstanding, the user can build a network with strong relationship and weak relationship, thus satisfying its multi-level social needs;

3. The ability to spread is strong, and information can be spread on a large scale in a short period of time, which is highly timely and influential.

Table 3 Changes in group purchases and social applications

The usage rate of online games and online music decreased by 2.3 and 0.5 percentage points respectively compared with the end of 2010, and the network video usage rate remained at 62.1%.

According to the analysis, in the past year, social networking sites have been overly reliant on game-based applications, which have not been able to form a continuous appeal to users, resulting in reduced stickiness, and microblogging has robbed a large number of user resources and access time, resulting in continuous loss of users.

In social software applications, nearly a quarter of Internet users have been hacked, which also shows that network security has become a topic that netizens have to pay attention to.

Network security problem analysis chart

Network security is a benign development of the industry and a favorable guarantee for the orderly operation of enterprises. The 21st century is an era of comprehensive development of information technology. The network must continuously improve the security mechanism through the participation of governments, enterprises, industry associations and users, strengthen the construction of network security protection systems, and improve the network security awareness of netizens before they can move toward green networks. , the health network takes a bigger step!

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