At present, the style of home decoration is varied, and naturalism, neo-Legendism, neo-luxuryism, blending, and aestheticism emerge in an endless stream. The traditional layout is no longer limited to people's thinking, and various forms of home design are abundant. Emerged. Diversification of consumer preferences has also put forward new requirements for the development of furniture.

The forest owner who lives in the Wanda International Great Hall of Residence stated frankly that “Besides being beautiful and comfortable, the family is more a reflection of a home culture. I hope that my home design style reflects my attitude toward life and the pursuit of value.”

Assembled and customized into a new favorite furniture design multiple trends have gradually become the mainstream consumer 80, 90 generation, with advanced, stylish consumer concept, emphasizing self, the pursuit of personality as their primary choice in home design. If there is a piece of furniture that can be arbitrarily assembled, you can choose your favorite color and various functional components to create your own personalized home space. If we are tired of the existing decoration pattern, as long as we increase or decrease a few components, we can achieve a dual upgrade of functions and styles. This will not only reduce the pressure on purchases, but also reduce the waste of old furniture, and will achieve both fashion and practicality. Inevitably will be their hot favorite. Gemma furniture has already set a successful example in this regard. Each of their products is based on the habits of young consumers, and requests from materials, appearance, structure, and environmental protection. All products are of standardized design and can be assembled and matched in any way. Consumers can choose their own favorite colors and various functional components to create their own personalized space. This method improves the combined function of DIY furniture and also changes the tradition. Home monotonous colors.

Love of freedom, chasing changeable, hateful and immutable consumers make furniture customization services also quietly rise, becoming consumers "new darling." A pair of young people who wanted to customize their furniture explained to the author: “When we choose furniture in the home store, we feel that many brands of products look very similar, so we think of custom furniture.” At present, there are more and more types of custom furniture, from Sofas, wardrobes, cupboards, sanitary ware, cutlery and other products can all be tailor-made according to the preferences of consumers, the size of the living space and the overall decorative style of the home. Many furniture manufacturers have also launched an overall customization service from furniture production to jewelry, allowing people to have unprecedented room for imagination.

A variety of new materials charming eye furniture material trend of multiple traditions Traditionally, furniture by material, can be divided into solid wood (all wood) furniture, wood-based panel furniture (plate furniture), curved wood furniture, polyurethane foam furniture, fiberglass furniture, metal Furniture. Now when we enter the furniture store, when we ask about furniture materials, we will hear many new terms. “Our furniture is made of solid wood particle board and it is a new type of environmental protection material.” “The material of the furniture is a solid wood compression board.” “Our plate is a new type of MDF.” When Xiao Bian visited the furniture business in major home stores, he frequently heard such a new term. In the visit of Xiao Bian, it was found that most consumers were confused by these new terms, and only a few consumers expressed suspicions. According to Xiao Bian, the so-called solid wood particle board, solid wood compression board is actually a traditional particle board, and the MDF board is also a traditional density board.

Mr. Lin ordered a set of solid wood furniture from a European furniture franchise store. After the arrival of the goods, he discovered that the main table of the dining table, TV cabinet and bookcase was marked as Thai teak, but in fact it was a MDF and multilayer board with teak skin; the four main furniture materials in the bedroom were marked as North American cherry wood. MDF and multi-layer board are cherry veneer. In this regard, Mr. Lin asked the company to return the goods and double compensation. After mediation, the parties negotiated to return the original furniture and re-create a set. However, the furniture company did not perform the original mediation agreement and there was still material non-conformity in the new furniture. The furniture company said that the re-made furniture is already a solid wood product, but consumers have different understanding of the concept of solid wood.

In today's increasingly environmentally friendly home environment, as the source of consumer products, only the development of environmental protection materials is enhanced, and the consumer's home environment is truly escorted, so that the "environmental protection home" can be made smoother. . Therefore, consumers must be able to polish their eyes when purchasing furniture, and are not deceived by the material of the furniture.

Online shopping scenes new sales of furniture marketing multiple trends Internet has changed the shopping habits of young people, young people more for the collection of information from the Internet. More Otaku Otaku hope to use the mouse to buy goods, furniture e-commerce will gradually become the new trend of the future development of the furniture industry, furniture online shopping market will also become a must-see for the business. However, because furniture is a durable consumer product, although the transition to fast-moving consumer goods and fashion will take place in the future, the risk of buying through pure network is great. Ultimately, furniture needs experience.

The terminal marketing model of the movie scene, through the constant updating of changing roles and more flexible furniture products to interpret the young people's lifestyle, changing the tradition of display display-led approach, with a unique scenario simulation of the entire space story . Gemma Furniture used original comic characters to represent the image and created ten Gemma characters, representing freelancers, flight attendants, makeup artists, sales elites, architectural designers, white-collar ladies, bank employees, game developers, creative directors, and music. Producers and other ten images will abstract and visualize the furniture environment. Through a series of storytelling scenarios, the distance between Gemma's furniture and visitors is further enhanced. . “The layout is clear, consumers are easy to identify, get the target consumer, but the risk is that if the consumer does not like the color or the specific design, it will not buy anything.” Said Ge Yongkang, founder of Gema furniture.