Lighting industry, "Beggar brand name" Harmful
Cottages are not uncommon in the lighting industry, especially in the lighting industry. Although over a decade of development, the homogenization of the lighting industry is still quite serious. There are many reasons why the brands in the lighting industry are mixed. Apart from intentional decking, there is no brand awareness among manufacturers and insufficient awareness of trademark protection is also the main reason. When consumers purchase, in addition to looking for the brand, they must also learn more about product performance and avoid buying the wrong “brand name†products.
"Luan famous brand" uses cheap psychology trademark intentionally similar to other brands, the purpose is to allow consumers to misunderstand, if the consumer knows that "this thing is not your thing" to buy, nothing wrong; if the lamps and lanterns businesses induce consumers to mistake Thought it was other brands, it was suspected of fraudulent consumption. This situation is common in every industry, and it mainly uses consumers' psychology that they like low prices. In the case of imitation, metaphor and intentional confusion between lighting brands, the infringed company may require the other party to stop using it.
Lighting industry calls for "heads"
A lighting dealer is very annoyed with this phenomenon, "the famous brand" thing in the lighting industry too much, we as distributors, how to pursue these brand responsibilities? The headquarters did not pay attention to one by one. It is still hoped that consumers will increase their awareness of brand consumption and value product performance. Bad brands will also exit the market.
Three "chaotic" countermeasures First of all, in the home store, consumers encounter "the same brand, different categories" phenomenon, consumers can ask if the seller is related to their own "big" has a relationship; can also call the brand The official website announced the customer service phone or asked the local dealership.
Second, when consumers encounter the phenomenon of “trademarks are similar and the edge of the ball is being wiped outâ€, consumers will carefully look at trademark words, fonts, colors, and English spellings at the time of purchase, and it is easy to tell who is who. If you enter a brand-name shop, the price of the product is particularly low, and you should pay attention to whether you recognize the wrong brand so as not to be fooled.
Finally, when encountering the phenomenon of "true or false, it is difficult to discern", this situation is relatively complicated. It requires consumers to have a basic understanding of the production company, place of production, and reputation before purchasing the product, and to carefully observe the performance of the product in the store as a suitable product. Pay the bill.
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