Jieyang Economic and Trade Bureau

Jieyang City is located in the south sea of ​​southeastern Guangdong Province. The hardware industry has a long history and is one of the main birthplaces of China's hardware culture. Since the establishment of the city, Jieyang City has implemented the industrial city strategy, strengthened planning and construction, and the rapid development of the hardware industry. It has become one of the main pillar industries of Jieyang City, forming a regional brand in Jieyang City, which has made a huge impact on the economic and social development of Jieyang City. Contribution. In August 2005, China Hardware Products Association awarded the title of “China Hardware Base City” in Jieyang City.

I. The status quo of the hardware industry in Jieyang City

The hardware industry in Jieyang City is adjusting in development, developing in adjustment, expanding in scale, gradually extending the industrial chain, strengthening innovation, and achieving brand development. It has become the first pillar industry of Jieyang City.

(1) The scale of the industry continues to grow

The hardware industry in Jieyang City is mainly concentrated in the urban areas (Wucheng District, Dongshan District and the Economic Experimental Zone) and Jiedong County. In 2004, there were 2,672 hardware production enterprises in Jieyang City, with total fixed assets of 14.78 billion yuan. In 2004, the total industrial output value was 17.4 billion yuan, 24 times that of 1992, with an average annual growth rate of 30%. There are 17 enterprises with annual sales exceeding 100 million yuan, 36 with over 50 million yuan, 335 with over 5 million yuan, and more than 200,000 employees. Jieyang Hardware Industry has more than 1,000 kinds of products in more than ten categories, including construction hardware, decorative hardware and daily hardware. It has formed a series of special products such as decoration, construction, daily use, kitchen utensils, tableware, locks, aluminum products, furniture, stainless steel products, etc., which have important status and market influence in the industry. The stainless steel products industry has great influence in the country and is one of the largest stainless steel production bases in the country. Stainless steel products account for about 30% of the national market.

(2) The industrial chain is gradually extended

Jieyang Hardware Industry has formed a complete industrial chain from raw material production, industrial design, mold manufacturing, parts processing, finished product manufacturing, market trading and logistics distribution. The product range is complete and diverse. Hardware production has gradually moved toward a pattern of division of labor, scientific cooperation, and common development. The city directly supplies 313 supporting enterprises for hardware production, including design, mold, electric welding, electroplating, coloring, punching, trimming, planing, etching, hot rolling, cold rolling, heat treatment, printing, packaging, etc. enterprise. There are professional testing institutions, including OBLF direct reading spectrometer, salt spray corrosion test box, tensile testing machine, stainless steel tableware corrosion tester, resistance tester, atomic absorption spectrometer, dual-channel atomic fluorescence spectrometer and other advanced testing equipment. The service system is relatively sound, and there are nearly 100 service organizations such as training, information, consulting, transportation, warehousing, and credit guarantee. The radiation and agglomeration effects of the industry are obvious. Hardware companies all over the country have invested or set up branches in Jieyang.

(3) Significant improvement in innovation capability

Jieyang Hardware Enterprise has established cooperation relationship with many domestic universities and research institutions. We will vigorously introduce advanced technology and equipment at home and abroad, and strive to cultivate professional and technical personnel. At present, the city's hardware enterprises have established 3 technical centers, 48 ​​research and development centers, and 223 scientific and technical personnel specializing in research and development. The city has a total of more than 5,000 professional and technical personnel, including 36 senior engineers, more than 2,000 engineers and assistant engineers. For more than ten years, Jieyang Hardware Enterprises has invested more than 4 billion yuan in technological transformation funds, introducing automatic ultrasonics, washing machines, pneumatic punching machines, high-frequency double-bottoming machines, CNC spinning machines, vacuum aspirator, and rail pulls from abroad. Advanced equipment such as machines. The production equipment has initially realized modernization, mechanization and computer numerical control automation. The influx of talents and the improvement of technology have greatly shortened the cycle of product renewal. In 2004, Jieyang Hardware Enterprise developed 391 new products.

(4) The brand effect is gradually appearing

Jieyang hardware enterprises pay great attention to the creation of brands. Since the establishment of the city, the total investment of enterprises in creating brands has reached more than 5 billion yuan. By taking the road of scientific and technological innovation, the hardware production enterprises actively implemented the famous brand strategy and created one after another famous and famous products. The quality of many hardware products has reached the quality standards of many countries. Influential companies and brands such as Xingcai, Shunda, Junye, Qingzhan, Shunxing and Chenguang stand out. Shunda brand stainless steel pressure cooker sold the first in the country for five consecutive years from 1999 to 2004, and was awarded the title of China Famous Brand in 2004. At present, more than 600 hardware manufacturers in the city have passed ISO9001 and ISO9002 quality certification, and have won 6 provincial famous trademarks and 31 well-known trademarks in Jieyang City. They are rated as one national famous brand product, 7 provincial famous brand products and 9 industrial famous brands. Has 818 patents.

(5) Market construction is improving day by day

Jieyang has a large-scale hardware professional market, which integrates production, processing and trade, effectively driving enterprise production. In 2005, Jieyang City began to integrate resources to build Jieyang (International) metal materials market, which covers an area of ​​231 acres, plans to build shops, convention centers, office buildings, etc., with a total construction area of ​​100,000 square meters, market display products, wholesale and retail The functions of logistics, distribution and e-commerce are integrated. It is estimated that the annual turnover will reach more than 3 billion yuan, which will be one of the main distribution centers for hardware, stainless steel production, processing and trade. In addition, the city's hardware companies have more than 20,000 offices and sales outlets across the country, and tens of thousands of people engaged in marketing. Jieyang City's hardware products are not only sold well in the north and south of the Yangtze River, but also inside and outside the Great Wall, there are a large number of products directly or indirectly exported to Europe and the United States, Africa, Australia, the Middle East, Southeast Asia and other countries and regions.

Second, increase innovation advantages and promote the hardware industry in Jieyang City to a new level

Taking the title of “China Hardware Base City” as an opportunity to make full use of the advantages of the industrial clusters that have been formed in the local hardware industry, implement the famous brand strategy, extend the industrial chain, improve the technical level, make efforts in developing leading enterprises, and promote the hardware industry in Jieyang City. Leapfrog development.

(1) Brand drive, establish image

First, do a good job in promoting the "China Hardware Base City" regional brand. The hardware industry in Jieyang City has a good foundation. However, in terms of resource integration, overall publicity, and key promotion, it is not enough. We should make full use of the opportunity of giving names to form a strong propaganda atmosphere in the city, use television and newspapers to strengthen publicity and reporting, and set up at the city entrances and exits. Publicize billboards and strive to publicize and report on provincial or national media to effectively improve the popularity of Jieyang's hardware industry. The second is to do a good job in the development of regional brands. Strengthen the planning of the hardware industry, formulate measures to support the development of Jieyang City's hardware industry, guide the majority of hardware companies to strengthen quality management, enhance brand awareness, register and use trademarks, and expand the brand base of Jieyang City. Guide China's famous brand products, provincial famous trademarks and provincial famous brand products enterprises to strengthen the creation and upgrade of the brand, and actively declare the title of China's well-known trademarks and national inspection-free products to form the brand group of Jieyang Hardware Industry. The third is to guide Jieyang City hardware enterprises to fully use the brand. Promote the development of local industries with regional brands, so that the industrial base and brand effects complement each other and promote each other, and promote the new breakthrough in industrial development in Jieyang City. The fourth is to protect the regional brands. Guide enterprises to improve quality, operate with integrity, increase anti-counterfeiting efforts, maintain market economic order, protect the interests of legitimate producers, jointly maintain regional brands, and prevent excessive development of brands.

(2) Leading the way to improve quality

The first is to cultivate excellent entrepreneurship. Jieyang City has a long history of hardware industry, rich in technical and managerial talents, and also created entrepreneurs who are advancing with the times. It is necessary to further guide entrepreneurs to establish the spirit of great entrepreneurship, abandon the idea of ​​Xiaofu’s security, and cultivate Jieyang. The helmsman and leader of the hardware industry. The second is to guide enterprises to achieve modern enterprise system transformation. Most of Jieyang's enterprises are family-owned enterprises. They must deal with the relationship between family members, the relationship between family members and non-family members, realize the rewards according to work, pay according to the rewards, and reward the enterprises according to the modern enterprise system. The requirements are to be reformed, the professional manager system is implemented, and the employee and technical personnel share the dividend system. It is possible to form a corporate group. Under the same brand, family members can achieve a scientific division of labor, do a good job in various industrial sectors, and recreate the entrepreneurial advantages of family-owned enterprises. The third is to develop brand management and capital management on the basis of product management. At present, some hardware enterprises in Jieyang City have created a brand with certain popularity. They can use the brand advantage to achieve low-cost and rapid expansion, and become stronger and bigger enterprises. They can also leverage brand advantages and influence in the industry, attract investment, and external capital. Cooperation will be stronger and bigger; it can also be carried out after the shareholding system reform, listing financing, to achieve stronger and bigger, to form a development environment led by leading enterprises, large enterprises and small and medium-sized enterprises to work together to further improve the level of industrial governance.

(3) Technology promotion and enhancement of connotation

The hardware industry in Jieyang has developed rapidly. The main reason is that Jieyang enterprises seize the opportunity of reform and opening up, introduce advanced equipment, grab high-end technology, hire high-tech personnel, high starting point, high investment, and produce high-quality stainless steel products. Export-oriented economy. However, most of Jieyang's hardware products are still labor-intensive products, with low technical content and lack of core competitiveness. At present, China's buyer's market has been formed, consumption has gradually escalated, and the hardware industry is facing more and more competition. The business model with price as the main competitive means has not adapted to the market demand. In the new round of development, enterprises should be guided to increase investment in science and technology, promote the application of new processes and new materials, continuously improve the quality of products, improve the scientific and technological content of products, form core competitiveness, and utilize the high externality of Jieyang hardware products. The advantage is to seize the high-end market of hardware products, exploit the brand advantage, develop high-quality and low-cost hardware products that meet the needs of the domestic market, improve the market share and industrial scale of Jieyang hardware products, and establish new economic growth points. In the competition, we will strengthen and expand the hardware industry in Jieyang City. In addition, it is necessary to combine the upgrading of technical equipment, in accordance with the requirements of new industrialization and development of circular economy, to eliminate production equipment with high energy consumption, high pollution and products with excess market, and to optimize and upgrade the product structure.

(4) Strengthening industrial interaction and improving development level

First, we must build a good market for the city (international) metal materials. We must design a high starting point, build a high standard, improve the supporting facilities, and build the market into a product display transaction, information release, price formation, logistics distribution and e-commerce functions. The platform for the production, processing and trade of hardware and stainless steel in the country. Second, it is necessary to build a good quality inspection station for Guangdong quality supervision stainless steel products, to increase investment, improve equipment, and staff, making it an important service organization for the development of hardware industry in Jieyang City. The third is to make full use of the advantages of the urban service industry, strengthen the industrial service function, develop credit guarantee, science and technology, information and other intermediaries, build Jieyang Hardware Network, build the city hardware products association, and develop the Zhuangda Hardware Chamber of Commerce. Make it play the role of government and enterprise communication, industry self-discipline and so on. Fourth, it is necessary to strengthen personnel training, and use educational institutions such as Jieyang Vocational and Technical College, municipal comprehensive technical secondary school, and municipal technical school to integrate resources and cultivate more industrial talents for the development of Jieyang hardware industry.

Third, strengthen services and create an excellent environment for the development of the hardware industry

(1) Creating a good investment environment

Strengthen infrastructure construction, foster investment entities, innovate financing methods, guide private capital and foreign investment infrastructure projects, and improve the humanities and living environment. It is necessary to do a good job in the planning and development of industrial parks, focusing on the construction of the Municipal Economic Development Experimental Zone, the Jiedong County Development Zone, the Yucheng Xianmei Civil Science Park and other parks, the development of the hardware industry area, and the improvement of industrial gathering capacity for investment promotion and industry. Provide basic conditions.

(2) Providing an excellent policy environment for the development of the hardware industry

We will introduce specific measures, integrate resources, and concentrate on supporting the development of the hardware industry in Jieyang City, especially to integrate policy resources in finance, land, finance, energy, and technological innovation, and give priority to the development of the hardware industry in Jieyang City.

(3) Enhance the effectiveness of the organs, improve the service level, and improve the government environment

In accordance with the requirements of the Administrative Licensing Law, the government's examination and approval system will be further deepened, the examination and approval matters will be reduced, the examination and approval procedures will be simplified, the examination and approval behaviors will be standardized, and administrative efficiency will be improved. Establish a sound publicity system, a service commitment system, a time-limited system, and a first-inquiry responsibility system to enhance service awareness and improve service levels. Vigorously carry out social security and economic order rectification, strengthen credit construction, effectively improve the legal environment, protect the legitimate rights and interests of hardware industry owners, and maintain investor enthusiasm for investment.

(4) Pay attention to the development of the hardware industry and timely solve the difficult hot issues in the development of the industry.

Actively organize enterprises to participate in various economic and trade fairs and product exhibitions, and expand domestic and international markets. It is necessary to take measures to alleviate the difficulties in using land in Jieyang City's hardware enterprises and financing difficulties.

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