However, although many furniture companies "touch the net", but the brand has not yet been established, fighting the price war is a brutal reality that many small and medium-sized furniture e-commerce have to face. Liu Xiaohong believes that e-commerce is more than just the extension and increase of channels. "Fat meat" is coming, how to eat. Furniture e-commerce has been accepted by many consumers. The changes that e-commerce brings to an enterprise It is a revolutionary change. The entire enterprise system, structure, operation methods, and sales channels have changed. It is not as simple as opening a store on Tmall on Taobao and putting things online. "

How to build your own brand? With the development of e-commerce, e-commerce model from the original C2C, B2C to the current O2O furniture e-commerce model, the shortcomings of furniture e-commerce experience is gradually made up. The O2O e-commerce model was proposed as early as three years ago. It integrates offline sales with the Internet, and online orders and offline experiences have really become popular this year.

Merlot is an enterprise that transformed to O2O earlier. Today, it has opened nearly 300 experience centers in various places. Combined with online shopping malls, less than three years ago, Merlot ’s annual sales in 2013 were about 2 billion yuan. Furniture pays attention to materials and textures. Consumers will not easily place orders for expensive furniture based on photos and brief introductions. O2O connects the virtual world with the real world. The O2O model is the trend of furniture e-commerce development.

In addition to physical experience stores, e-commerce guarantees the “authority” of furniture products, and solves the problems of unknown production locations of furniture commodities, counterfeit materials, and brand imitation. It is also the key to winning consumer trust. The appearance of the furniture traceability system just made up for this defect. The system aggregated product information, quality inspection certification and other mechanisms to complete the transparency of information labels from production to sales, realize information retrieval and query, and protect the interests of consumers. The popularity and brand of shopping malls and furniture.

Furniture e-commerce is still in its infancy. Although we will encounter difficulties and problems like this, we do n’t know whether the O2O e-commerce model can move into the future. Serving customers, customers are the center, furniture e-commerce has brought too much convenience, too many discounts, too many choices to people, this is unquestionable. Satisfied consumers, it has become the mainstream of the market

Editor in charge: Furniture Net

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